Florian Passot Email and Phone Number
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Now: Industry Director: Entertainment @ Reworld Media=> +10 years of experience (Entertainment Industry)Do + Love:Brand Strategy --> Product development - Brand content - Sales - BusinessDigital --> Social media - Engagement - CMAdvertising --> e-marketing - TV - Print - OOHActivations --> Event - Trade - Promo - PR - CommunicationFluent in EnglishManagementMy Linkedin profile is also available in EnglishTwitter: @florianpassotMedium: @florianpassot
Unify Group
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- unifygroup.com
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Industry Director: Entertainment And TravelUnify GroupParis, Fr -
Industry Director: Entertainment & TravelUnify Group Sep 2020 - PresentParisBrand Partner Manager for cinema, videogames, entertainment and travel. Key Accounts: Warner Bros, Disney, Ubisoft, SNCF, Universal, Netflix...360 strategies: brand content, influence, data, creative concepts...Social media expert: creative concept, mediatisation, Tik Tok, instagram etcOwn and manage budgets and production schedulesWork closely with TF1 Live -
Responsable Partenariats & Brand Content Cinéma & CultureVertical Station Apr 2018 - Sep 2020Paris Area, FrancePartner & Brand Content expert In charge of Theatrical and Video Games studios brand content campaigns. Consulting clients about campaign requirements and presenting campaign pitches.Mixing brand content on Facebook, Tik Tok & Instagram platforms, data, influence & new media (podcast, Tik Tok) strategies. Key accounts: Warner Bros (Theatrical, Games), Universal pictures, Disney, Paramount, Sony (Theatrical, Games), Ubisoft, Nintendo, Bethesda, Activision, Gaumont... -
Product Manager20Th Century Fox Jul 2015 - Apr 2018Paris, FranceMarketing & Global strategy: Supervise movies launches + new media mix- The Scorch Trial: 4th best launch in 2016, +42% vs The Maze Runner- X-Men Apocalypse: media campaign = 1M€ gross, Snoopy, X-Files, Assassin’s Creed… -
Product Manager (Full Time)Warner Bros. Entertainment Group Of Companies May 2012 - Jul 2015Région De Paris , FranceProduct Manager - Supervise the theatrical release of Entourage - The Movie (2015)- Supervise the TV Series (Warner Bros & HBO) & Special interest businesses - WHV: #1 TV Series market share (38%)GLOBAL STRATEGY:Drive the global strategy of our physical & digital catalog Maximize market share and value across the entire lifecycle of our propertiesManage marketing budget for several thousand Euros releasesConsumer Engagement, Marketing, Digital Marketing and CommunicationPRODUCTS:Launch more than 40 titles / year in both digital & video format : Game of Thrones (1st licence in France), True Detective, Gossip Girl, Mentalist, Girls, Arrow, Gotham, Boardwalk Empire, The Big Bang Theory…MEDIA:Develop and implement innovative strategies and marketing campaigns: including online Offline: PR, CM, mobile application, social media (viral marketing), Retargeting, Native Ad, Programmatic (RTB…), Inbound (brand content…), POEM, SEA, SMO- Negotiate and deal media / non media partnerships- Media planning and optimization of media performances- Community management / social media supervision / new digital businesses- Digital / CRM strategy: responsible for acquisition of a data base for MY WARNER, Warner CRM tool- Ensure cohesive campaigns with a closely work with internal teams & external teams (creative, partners…) - Weekly report to WB & HBO Headquarters - In charge of the global financial budgets & analyses of the TV Series- Managing an assistant+26% increase the TV Series market share of WB in 3 yearsSuccessfully released the biggest TV Series for 3 years: Game of Thrones (S3: best launch of a TV Series in the last 7 years)True Detective, 3rd best launch in 2014 -
Trade Marketing Manager (Full Time)Warner Bros. Entertainment Group Of Companies Jan 2011 - Apr 2012Région De Paris , France- Kept our market leadership on promotional activity - In charge of various accounts (Virgin, Toys ‘R’ Us…)- Created and implemented promotional activities (titles list creation, merchandising development) - Developed advertising tools to promote operations & retailer specific products, managed marketing budgets for each clients (media planning + events in store)- Controled product life cycle management, coordinated with marketing teams- Analyzed performances (reporting, sales, advertising budgets etc.) within budgets -
Assistant Marketing/Sales Coordinator (Paid Internship)Warner Bros. Entertainment Group Of Companies Jan 2010 - Jan 2011Région De Paris , France- Defined and articulated strategies (new products, Christmas gift boxes…) and marketing plans- Supported key accounts managers & sales force -
Challenge Brandstorm L'Oréal 2009L'Oreal S.A. Apr 2009 - May 2009Paris, FranceChallenges: L’OREAL, National Brandstorm Challenge 2009: France finalist -
Assistant Product Manager (Paid Internship)Savencia Oct 2008 - Feb 2009Région De Madrid , Espagne- Defined, articulated and analyzed overall visions, strategies and marketing plans -
Assistant Research Manager (Paid Internship)Mondadori France Apr 2008 - Oct 2008Région De Paris , FranceMission professionnelle de 6 mois- Analyse du marché publicitaire, mediaplanning.- Création de dossiers sectoriels, dossiers Ad Hoc et d'argumentaires de vente.- Panels : élaboration de questionnaires, dépouillement, analyse et synthèse. -
Assistant ManagerLe Marché Français May 2007 - Jul 2007EdinbughMission professionnelle de 3 mois
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Salesman (Paid Internship)Quiksilver Jun 2006 - Jul 2006Région De Paris , FranceMission professionnelle de 2 mois:
Florian Passot Skills
Florian Passot Education Details
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Esdes Business SchollMarketing
Frequently Asked Questions about Florian Passot
What company does Florian Passot work for?
Florian Passot works for Unify Group
What is Florian Passot's role at the current company?
Florian Passot's current role is Industry Director: Entertainment and Travel.
What is Florian Passot's email address?
Florian Passot's email address is pa****@****ail.com
What is Florian Passot's direct phone number?
Florian Passot's direct phone number is +336605*****
What schools did Florian Passot attend?
Florian Passot attended Esdes Business Scholl.
What are some of Florian Passot's interests?
Florian Passot has interest in Animal Welfare, Environment, Disaster And Humanitarian Relief.
What skills is Florian Passot known for?
Florian Passot has skills like Marketing, Marketing Digital, Product Marketing, Tv Series, Digital Marketing, Community Management, Marketing Strategy, Web Marketing, Online Advertising, Entertainment, Communication Marketing, Marketing Communications.
Who are Florian Passot's colleagues?
Florian Passot's colleagues are Ryan Berjeb, Thibaut Raoult, Erwan Mestreau, Nitish Kumar Singh, Guillaume Bonvoisin, Simon Bernhard, Haider Alruhaimi.
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