Florian Passot Email & Phone Number

Paris, Fr

Paris

Brand Partner Manager for cinema, videogames, entertainment and travel. Key Accounts: Warner Bros, Disney, Ubisoft, SNCF, Universal, Netflix...360 strategies: brand content, influence, data, creative concepts...Social media expert: creative concept, mediatisation, Tik Tok, instagram etcOwn and manage budgets and production schedulesWork closely with TF1 Live

Paris Area, France

Partner & Brand Content expert In charge of Theatrical and Video Games studios brand content campaigns. Consulting clients about campaign requirements and presenting campaign pitches.Mixing brand content on Facebook, Tik Tok & Instagram platforms, data, influence & new media (podcast, Tik Tok) strategies. Key accounts: Warner Bros (Theatrical, Games), Universal pictures, Disney, Paramount, Sony (Theatrical, Games), Ubisoft, Nintendo, Bethesda, Activision, Gaumont...

Paris, France

Marketing & Global strategy: Supervise movies launches + new media mix- The Scorch Trial: 4th best launch in 2016, +42% vs The Maze Runner- X-Men Apocalypse: media campaign = 1M€ gross, Snoopy, X-Files, Assassin’s Creed…

Région De Paris , France

Product Manager - Supervise the theatrical release of Entourage - The Movie (2015)- Supervise the TV Series (Warner Bros & HBO) & Special interest businesses - WHV: #1 TV Series market share (38%)GLOBAL STRATEGY:Drive the global strategy of our physical & digital catalog Maximize market share and value across the entire lifecycle of our propertiesManage marketing budget for several thousand Euros releasesConsumer Engagement, Marketing, Digital Marketing and CommunicationPRODUCTS:Launch more than 40 titles / year in both digital & video format : Game of Thrones (1st licence in France), True Detective, Gossip Girl, Mentalist, Girls, Arrow, Gotham, Boardwalk Empire, The Big Bang Theory…MEDIA:Develop and implement innovative strategies and marketing campaigns: including online Offline: PR, CM, mobile application, social media (viral marketing), Retargeting, Native Ad, Programmatic (RTB…), Inbound (brand content…), POEM, SEA, SMO- Negotiate and deal media / non media partnerships- Media planning and optimization of media performances- Community management / social media supervision / new digital businesses- Digital / CRM strategy: responsible for acquisition of a data base for MY WARNER, Warner CRM tool- Ensure cohesive campaigns with a closely work with internal teams & external teams (creative, partners…) - Weekly report to WB & HBO Headquarters - In charge of the global financial budgets & analyses of the TV Series- Managing an assistant+26% increase the TV Series market share of WB in 3 yearsSuccessfully released the biggest TV Series for 3 years: Game of Thrones (S3: best launch of a TV Series in the last 7 years)True Detective, 3rd best launch in 2014

Région De Paris , France

- Kept our market leadership on promotional activity - In charge of various accounts (Virgin, Toys ‘R’ Us…)- Created and implemented promotional activities (titles list creation, merchandising development) - Developed advertising tools to promote operations & retailer specific products, managed marketing budgets for each clients (media planning + events in store)- Controled product life cycle management, coordinated with marketing teams- Analyzed performances (reporting, sales, advertising budgets etc.) within budgets

Région De Paris , France

- Defined and articulated strategies (new products, Christmas gift boxes…) and marketing plans- Supported key accounts managers & sales force

Paris, France

Challenges: L’OREAL, National Brandstorm Challenge 2009: France finalist

Région De Madrid , Espagne

- Defined, articulated and analyzed overall visions, strategies and marketing plans

Région De Paris , France

Mission professionnelle de 6 mois- Analyse du marché publicitaire, mediaplanning.- Création de dossiers sectoriels, dossiers Ad Hoc et d'argumentaires de vente.- Panels : élaboration de questionnaires, dépouillement, analyse et synthèse.

Edinbugh

Mission professionnelle de 3 mois

Région De Paris , France

Mission professionnelle de 2 mois: