Florian Schleicher
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Florian Schleicher Email & Phone Number

University Lecturer at FHWien der WKW
Location: Vienna, Austria 16 work roles 2 schools
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Role
University Lecturer
Location
Vienna, Austria

Who is Florian Schleicher? Overview

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Florian Schleicher is listed as University Lecturer at FHWien der WKW, based in Vienna, Austria. AeroLeads shows a matched LinkedIn profile for Florian Schleicher.

Florian Schleicher previously worked as Marketing Advisor & Strategist at Futures - Marketing & Strategies and Marketing Mentor at Tomorrow University Of Applied Sciences. Florian Schleicher holds Master, Communications, Marketing, Pr, Advertising, Economics from University Of Applied Sciences Vienna.

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FHWien der WKW

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Profile bio

About Florian Schleicher

Hi 👋 my name is Florian Schleicher. I am a marketing strategist focussed on sustainability. I worked in leading roles at McDonald’s, Greenpeace and was the Head of Marketing at Too Good To Go. I worked on over 100 projects, bringing them sustainable growth with innovative solutions.In early 2022, I started my strategic marketing studio FutureS. I help corporates, policy makers and start-ups to realize and build on their full potential of sustainability through visionary marketing strategies. I do this through inspiring workshops, guiding mentoring and an exciting online academy, where I share tools and methods. Together with a handful of carefully selected experts I work with clients from over 11 countries. I also write a newsletter about marketing, strategies and sustainability 💌 And I interview marketing experts about sustainability on the FutureStrategies podcast 🎧So if you know the value that a great marketing strategy brings and want to really connect with your target audience, give send me a message.I’d love to get to know you and your projects.

Listed skills include Social Media, Social Media Marketing, Marketing, Strategic Planning, and 19 others.

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FHWien der WKW
Fhwien Der Wkw
University Lecturer
Vienna, Austria
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16 roles

Florian Schleicher work experience

A career timeline built from the work history available for this profile.

Marketing Advisor & Strategist

Current

Vienna, Austria

Decisions and possible directions await around every corner. Where do you start, what is your strategy and how do you use your resources?​I'll show you how to geht it right - without all the marketing-hustle.I offer you my expertise from 15 years of marketing, creativity and strategy. From understanding your target audience and the market, to crafting visions, setting goals and implementing successful channels, both offline and digital.Together and with tailor-made solutions, we will take your marketing to the next level - sustainable growth 💚

Feb 2022 - Present

Head Of Marketing - Austria

Wien

1. Raising awareness for the issue of food waste in Austria through brand campaigns, digital marketing, PR, public affairs and B2B marketing to build a brand from scratch to become a love brand for everyone in Austria.2. Building a community from 0 to 700.000 registered users in Austria in just two years to join our fight against food waste with our app and benchmark interaction rates (Top 3 of +18 markets in user retention and activation).3. Leading a team of 7 highly skilled marketing experts with an annual budget of € +1 Mio 4. Launching the date labelling campaign www.oftlaengergut.at to raise awareness together with +26 producerswww.toogoodtogo.at

Jul 2019 - Oct 2021

Taking A Break

Self-Employed

Austria

Mar 2019 - Jun 2019

Unit Head Supporter Engagement

Vienna

1. Management and advancement of the engagement programs: Marketing, Major Donors, ACT-Magazine, Direct Mailing & Kooperations2. Creation, project-management and roll-out of the national campaign "stop plastics" (print, OOH, direct mailing, petitions, goodies, guide, etc.) 3. Research and finetuning of an image- and target-group analysis based on numerous external surveys and sinus milieu studies in order to create strategic deductions for the organisations communicative strategy of all channels. 4. Management, coaching und empowerment of an interdisciplinary team of 8 employees.

Dec 2017 - Feb 2019

Brand Movement / Digital Strategies

Vienna

1. Developped a digital strategy, launched a webspecial http://utopia.forbes.at and projectmanagement as well conception of the relaunch of http://forbes.at2. Planning and presenting of the special interest event "MedTech", with 150 participants (doctors, journalists, decision-makers, start-ups, students)3. Establishing a meeting-culture and leading colleagues in a matrix-organisation.

May 2017 - Nov 2017

Exploring Australia

Adventure

Australia

I travelled Australia's east and west coast and spend two months in Sydney.

Jan 2017 - Apr 2017

Manager Marketing

Vienna

1. Created the restaurant experience of the future “my burger”, responsible for new products, pricing, place, packaging, promotions & launching the largest 360° national communications campaign in 2016.2. Increasing sales and guest counts within 1 year for the breakfast segment “Easy Morning” by launching 3 national campaigns. 3. Planning and adapting the company’s marketing calendar in accordance with the marketing director. Responsible for a budget +$ 8.8 mn and 3 employees.

Nov 2015 - Dec 2016

Marketing Specialist

Austria

1. Creating the Restaurant Experience of the Future (Products, Pricing, Place, Promotions, People)2. Managing the product line of Desserts (Research, Product development, Promotion planning, Evaluation, Project management)

Jan 2015 - Oct 2015

Senior Digital Consultant & Account Manager

Vienna, Austria

1. Crafting digital strategies and concepts (websites, campaigns, social media, blogs, mobile) for market leading companies in Austria. Clients included Nokia ASE, Opel International, Josef Manner AG, SPAR and the Austrian Trade Commission.2. Account Manager for McDonald’s Austria’s social media presence and handling a team of 4 employees.3. Speaker, trainer and guest author for various conferences, universities and newspapers.

Nov 2010 - Dec 2014

Assistant Strategic Marketing & New Media

1. Implementing, managing & screening the company’s social media appearance.2. Relaunching and managing HR marketing activities.

Aug 2009 - Aug 2010

Account Assistant

Client management and handling daily projects with the creative department for clients such as VISA.

Jul 2007 - Apr 2008

Intern | (It) Service Desk

1. Creation of software-instruction manuals for the intern usage of other employees 2. Assistant of project management during the implementation of a new software-system 3. Application-training and service for the usage of the digital workspace for other employees

Jul 2005 - Aug 2005
2 education records

Florian Schleicher education

Master, Communications, Marketing, Pr, Advertising, Economics

Activities and Societies: 1. Video-clip design: Creating Storyboards, Camera techniques, Digital editing 2. Copywriting: Creating.

A-Level, Foreign Languages And Economics

Hltw13 - Bergheidengasse

Activities and Societies: ECDL training 5 years of practical and economical orientated education based on interactive bilingual.

FAQ

Frequently asked questions about Florian Schleicher

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What company does Florian Schleicher work for?

Florian Schleicher works for FHWien der WKW.

What is Florian Schleicher's role at FHWien der WKW?

Florian Schleicher is listed as University Lecturer at FHWien der WKW.

Where is Florian Schleicher based?

Florian Schleicher is based in Vienna, Austria while working with FHWien der WKW.

What companies has Florian Schleicher worked for?

Florian Schleicher has worked for Fhwien Der Wkw, Futures - Marketing & Strategies, Tomorrow University Of Applied Sciences, Dbu Digital Business University Of Applied Sciences, and Startup Live Global.

How can I contact Florian Schleicher?

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What schools did Florian Schleicher attend?

Florian Schleicher holds Master, Communications, Marketing, Pr, Advertising, Economics from University Of Applied Sciences Vienna.

What skills is Florian Schleicher known for?

Florian Schleicher is listed with skills including Social Media, Social Media Marketing, Marketing, Strategic Planning, Project Management, Innovation Management, Online Marketing, and Advertising.

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