Florian Schleicher personal email
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Hi 👋 my name is Florian Schleicher. I am a marketing strategist focussed on sustainability. I worked in leading roles at McDonald’s, Greenpeace and was the Head of Marketing at Too Good To Go. I worked on over 100 projects, bringing them sustainable growth with innovative solutions.In early 2022, I started my strategic marketing studio FutureS. I help corporates, policy makers and start-ups to realize and build on their full potential of sustainability through visionary marketing strategies. I do this through inspiring workshops, guiding mentoring and an exciting online academy, where I share tools and methods. Together with a handful of carefully selected experts I work with clients from over 11 countries. I also write a newsletter about marketing, strategies and sustainability 💌 And I interview marketing experts about sustainability on the FutureStrategies podcast 🎧So if you know the value that a great marketing strategy brings and want to really connect with your target audience, give send me a message.I’d love to get to know you and your projects.
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University LecturerFhwien Der WkwVienna, Austria
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Marketing Advisor & StrategistFutures - Marketing & Strategies Feb 2022 - PresentVienna, AustriaDecisions and possible directions await around every corner. Where do you start, what is your strategy and how do you use your resources?I'll show you how to geht it right - without all the marketing-hustle.I offer you my expertise from 15 years of marketing, creativity and strategy. From understanding your target audience and the market, to crafting visions, setting goals and implementing successful channels, both offline and digital.Together and with tailor-made solutions, we will take your marketing to the next level - sustainable growth 💚 -
Marketing MentorTomorrow University Of Applied Sciences Feb 2023 - Present -
University LecturerDbu Digital Business University Of Applied Sciences Jul 2023 - PresentBerlin, Germany1. Content Marketing & Storytelling2. The Magic of Brands -
Start-Up Marketing MentorStartup Live Global Feb 2022 - Feb 2024Vienna, Austria -
Head Of Marketing - AustriaToo Good To Go Jul 2019 - Oct 2021Wien1. Raising awareness for the issue of food waste in Austria through brand campaigns, digital marketing, PR, public affairs and B2B marketing to build a brand from scratch to become a love brand for everyone in Austria.2. Building a community from 0 to 700.000 registered users in Austria in just two years to join our fight against food waste with our app and benchmark interaction rates (Top 3 of +18 markets in user retention and activation).3. Leading a team of 7 highly skilled marketing experts with an annual budget of € +1 Mio 4. Launching the date labelling campaign www.oftlaengergut.at to raise awareness together with +26 producerswww.toogoodtogo.at -
Taking A BreakSelf-Employed Mar 2019 - Jun 2019Austria
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Unit Head Supporter EngagementGreenpeace Dec 2017 - Feb 2019Vienna1. Management and advancement of the engagement programs: Marketing, Major Donors, ACT-Magazine, Direct Mailing & Kooperations2. Creation, project-management and roll-out of the national campaign "stop plastics" (print, OOH, direct mailing, petitions, goodies, guide, etc.) 3. Research and finetuning of an image- and target-group analysis based on numerous external surveys and sinus milieu studies in order to create strategic deductions for the organisations communicative strategy of all channels. 4. Management, coaching und empowerment of an interdisciplinary team of 8 employees. -
Brand Movement / Digital StrategiesForbes Austria May 2017 - Nov 2017Vienna1. Developped a digital strategy, launched a webspecial http://utopia.forbes.at and projectmanagement as well conception of the relaunch of http://forbes.at2. Planning and presenting of the special interest event "MedTech", with 150 participants (doctors, journalists, decision-makers, start-ups, students)3. Establishing a meeting-culture and leading colleagues in a matrix-organisation. -
Exploring AustraliaAdventure Jan 2017 - Apr 2017AustraliaI travelled Australia's east and west coast and spend two months in Sydney.
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Manager MarketingMcdonald'S Nov 2015 - Dec 2016Vienna1. Created the restaurant experience of the future “my burger”, responsible for new products, pricing, place, packaging, promotions & launching the largest 360° national communications campaign in 2016.2. Increasing sales and guest counts within 1 year for the breakfast segment “Easy Morning” by launching 3 national campaigns. 3. Planning and adapting the company’s marketing calendar in accordance with the marketing director. Responsible for a budget +$ 8.8 mn and 3 employees. -
Marketing SpecialistMcdonald'S Austria Jan 2015 - Oct 2015Austria1. Creating the Restaurant Experience of the Future (Products, Pricing, Place, Promotions, People)2. Managing the product line of Desserts (Research, Product development, Promotion planning, Evaluation, Project management)
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Senior Digital Consultant & Account ManagerVirtual Identity Nov 2010 - Dec 2014Vienna, Austria1. Crafting digital strategies and concepts (websites, campaigns, social media, blogs, mobile) for market leading companies in Austria. Clients included Nokia ASE, Opel International, Josef Manner AG, SPAR and the Austrian Trade Commission.2. Account Manager for McDonald’s Austria’s social media presence and handling a team of 4 employees.3. Speaker, trainer and guest author for various conferences, universities and newspapers. -
Assistant Strategic Marketing & New MediaKapsch Ag Aug 2009 - Aug 20101. Implementing, managing & screening the company’s social media appearance.2. Relaunching and managing HR marketing activities. -
Account AssistantPkp Bbdo Jul 2007 - Apr 2008Client management and handling daily projects with the creative department for clients such as VISA. -
Intern | (It) Service DeskRzb Raiffeisen Central Reserve Bank Vienna Jul 2005 - Aug 20051. Creation of software-instruction manuals for the intern usage of other employees 2. Assistant of project management during the implementation of a new software-system 3. Application-training and service for the usage of the digital workspace for other employees
Florian Schleicher Skills
Florian Schleicher Education Details
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Communications, Marketing, Pr, Advertising, Economics
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Hltw13 - BergheidengasseForeign Languages And Economics
Frequently Asked Questions about Florian Schleicher
What company does Florian Schleicher work for?
Florian Schleicher works for Fhwien Der Wkw
What is Florian Schleicher's role at the current company?
Florian Schleicher's current role is University Lecturer.
What is Florian Schleicher's email address?
Florian Schleicher's email address is fl****@****ail.com
What schools did Florian Schleicher attend?
Florian Schleicher attended University Of Applied Sciences Vienna, Hltw13 - Bergheidengasse.
What are some of Florian Schleicher's interests?
Florian Schleicher has interest in Culture, Design, Travelling, Politics, Technology, Art, Adventures, Trends, Communications, Movies.
What skills is Florian Schleicher known for?
Florian Schleicher has skills like Social Media, Social Media Marketing, Marketing, Strategic Planning, Project Management, Innovation Management, Online Marketing, Advertising, Online Marketing, Corporate Communications, Product Management, Public Relations.
Not the Florian Schleicher you were looking for?
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Florian Schleicher
Corporate And Internal Communications Bei Finanz Informatik Gmbh & Co. KgFrankfurt3bisnode.de, haffapartner.de, f-i.de -
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Florian Schleicher
Greater Munich Metropolitan Area -
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