B2B Digital Marketing Manager

Self-Learning platform and school for acrobatics and Martial Arts TrickingAchievements and Milestones:> Creating a top ranking website from scratch> Driving a growth hacking strategy for an unknown business> Becoming a leading go-to source for quality acrobatics content on YouTube and Google (SEO)> Conversion Rate Optimization (CRO)> Working as and with influencers in the domainhttps://tuddy.de

Sabbatical - Traveling the world, working remotely, learning new skills (data science & python) and new languages and cultures.

> Analyzing user behavior for B2B and B2C clients - Driving marketing decisions and budget allocation based on data analysis> A/B and multivariate testing and analysis> Development of structured, analytics setups for companies (Defining KPIs, conversions and tracking)> Dashboards, Reportings and Reporting Automation> Website tracking & Campaign tagging> Carrying out workshops in web analytics and A/B Testing> Management of small analytics team> Developing agency internal business intelligence setup for workflow and revenue optimization> Internal Change Management Workshops in regards to BI utilization> Creating data driven content strategies optimized for search engines> SEO website audits, content and performance recommendations for B2B and B2C clients> Creation and optimization of SEA (AdWords) campaigns> Customers I worked with: eBay, Beuth, L'Oréal, Mars

> Analyzing user behavior for B2B and B2C clients - Driving marketing decision based on data analysis> Creating data driven content strategies optimized for search engines> SEO website audits, content and performance recommendations for B2B and B2C clients

Gaining insights in the world of startups and sniffing entrepreneurial air. Main tasks evolved around improving customer communication, interaction and branding via redesigning the website as well as packaging and instructions.

Organizing an international business event in Brussels with 3 companies for 30 selected students. I was responsible for managing the budget and calculating various financial scenarios for the event.

Consulting in marketing related decisions and designing images for the company's Facebook campaign."Our team values him as a talented and creative Marketer with hands on experience on start-up development and overall branding approach"

5 months internship as media planner. Creating, evaluating and assisting advertisement campaigns for the automotive and other industries."Mr. Schoen [...] had an excellent rapport with the many constituents seved by our office including clients, employers, and other professional organizations. He would be an asset to any employer [...]".

Organizing and moderating international sport events (“The Big Trick”) ,marketing controlling and teaching classes in Martial Arts Tricking.I am especially grateful for my work as coach and organizer in the small but strong Martial Arts Tricking community which shaped me as a person. I have got to know many different people from around the world, each with different mindsets. I was inspired by many high-class athletes who taught me to never give up, regardless of what you do as they often apply the same motivation to become better in sports to their life as well. Furthermore, teaching Tricking and acrobatics in general taught me to carefully observe every movement of the human body. An ability I am now able to transfer to evauluating people and situations.

5 months internship where I evaluated and assisted quantitative and qualitative market studies for automotive, telephone and retail companies."[Mr. Schoen] possesses a very good analytical-conceptual as well as pragmatic ability to judge and reason"