- Developing and executing international brand and digital marketing strategies for our FMCG brand portfolio in collaboration with the cross-functional team.- Building brand awareness, growth strategies and refining the positioning of our brands. Defining strategic marketing objectives and related roadmaps.- Leading a team of high-performing creatives, digital and communications managers to deliver engaging storytelling, efficient best practices and performance oriented marketing.- Mapping customer journeys and establishing a data driven marketing culture to increase the efficiency of media spendings and to reach targeted KPI's.- Optimizing and further developing global brand guidelines, media and packaging designs with internal and external resources according to the strategic plan and business objectives.

- Optimized e-commerce processes, developed growth strategies and improved customer experiences for key accounts.- Built innovative communication strategies for key accounts.- Lead the re-launch of the reno.de online shop and implemented an ERP for a seamless communication between the online shop and 300+ local stores.- Concepted and launched a mobile app for Shiseido in DACH.

- Developed and designed a new sub-brands corporate identity and transferred it into tailored trade concepts for Macy's, KaDeWe, Lafayette and others.- Developed and brought to live trade fair concepts for the launch of new collections and sub-brands, e.g. for the PROJECT Fashion Show Las Vegas and the Bread & Butter Berlin.

- Realized various graphic design projects