• Conducted research and analysis to identify growth opportunities and develop data-driven marketing strategies for nonsequitur's clients.• Created a growth marketing strategy, including a detailed roadmap, to drive customer acquisition and retention.• Evaluated and reported on the effectiveness of marketing initiatives, using metrics such as ROI and customer acquisition cost.

Technical lead engineer for multiple successful product launches. Facilitated seamless collaboration and communication between product, design, and engineering teams, while making strategic technical decisions to improve team performance and reliability.• Led successful development, implementation, and on-time launch of Splice Skills education platform, leading to 15% increase in plan upgrades among existing users.• Served as the technical lead for the growth marketing engineering team to launch several initiatives to improve customer retention and onboarding experience workflows. • Spearheaded the migration of Splice's customer data management and analytics to Segment, streamlining integration and optimizing data delivery across platforms. Improved data standardization and provided a developer-friendly API for efficient integrations.• Researched and unified the design systems on the Splice web platform, creating a cohesive visual language for developers and designers.• Provided guidance and mentorship to a team of engineers, fostering a collaborative and growth-oriented environment to support their career advancement and skill enhancement.• Actively participated in the hiring process for building the entirely new team for the skills education platform

Worked closely with product and engineering teams to launch new Casper products and integrate features in the storefront. Led product launches, UX and UI enhancements, and site performance initiatives.• Implemented product listing interfaces for Casper retail pop-up Point of Sale application using React Native• Conducted workshops to train Casper engineering team on using React for site-wide re-platforming project.• Integrated SpeedCurve on Casper website to monitor website speed and performance, empowering the team to conduct regular audits and identify opportunities for enhancing the site's speed and overall customer experience.• Led a cross-functional project to improve web performance; implemented responsive images, optimizing the loading of third-party analytics scripts and reducing bundle sizes, resulting in an overall 30% speed improvement in site loading times.

Collaborated with a team of experienced engineers to oversee development of Hootsuite's social media management dashboard. Led integration of social media APIs, and drove the development and maintenance of new and existing product features for analytics and dashboard teams.• Improved daily active user count by implementing a custom in-product walkthrough.• Developed automated integration tests for third-party social APIs utilized by Hootsuite dashboards for monitoring and analytics.• Redesigned weekly activity emails to be responsive and consistent across major mail clients.• Maintained and organized a style guide for the shared React component library.

Collaborated with a team of engineers to design and implement features for multiple user-facing applications using pair programming and test-driven development methodologies.• Implemented mailing notification system using Sendgrid Polling API to increase advocate engagement.• Contributed to the development of nail-polish, SocialChorus's open-source front-end framework.• Utilized Test Driven Development to maintain and refactor all areas of the application.• Maintained the SocialChorus browser extension, which allows users to create social media posts from any website and add them to the social advocacy dashboard application.

Developed and maintained product features for Contractually Ruby on Rails application using test-driven development. Conducted user feedback research with product and customer success teams. Monitored web application to investigate issues and outages.• Built user interface and backend API to allow email template user customization.• Implemented a private messaging between users in the web platform for sending contracts.

Developed features for "Built by Shopify" apps, including "Digital Downloads, Facebook, Fraud Filter" using Ruby, Rails, and Javascript. Obtained customer feedback to enhance apps. Collaborated with third-party developers to optimize integration and compatibility.• Restructured and published Shopify Apps Documentation pages.• Improved user experience in Shopify App Store by implementing an autocomplete search feature using Swiftype API and showcasing featured and trending applications to users.