Greatest Hits2015-2017 – DigiPro Media✦ Strategic implementation of SEO, SMM and PPC campaigns based on data & trend analysis and user behavior with heavy focus on granular classification for a wide range of remarketing uses for SMB clients of web development company✦ Trained SMB clients and their staff in use of custom marketing plans and accompanying technologies✦ Lead design and development of backend SaaS that leveraged Facebook API to allow clients to deploy automated Facebook campaign “presets” that were relevant to specific SMB verticals2014 – Vinyl Music Hall‣ Designed and implemented Social Media Strategy centered around Facebook Ad Campaigns‣ Doubled gross ticketing income for the venue in 2014 compared to year over year analysis (~$1MM in growth)‣ 300% ROI on all paid digital advertising campaigns2013 – Levin Papantonio Law Firm✦ Local Personal Injury Website for Levin Law‣ Developed SEO strategy and created, curated and edited content for local web initiative focused on single-event cases‣ Engineered, implemented and managed highly effective PPC campaign for local law firm site including search, display and interstitial/pre-roll video‣ Created landing page initiative to more directly target potential leads for local site via display ads✦ Mass Torts Made Perfect Seminar Sales Strategy, Fall 2013‣ Conceived of, created, implemented and managed multi-platform app for Mass Torts Made Perfect that captured attendee data and fed newly implemented CRM‣ Managed attendee list and created segmentation based on intel gathered during reimagined registration process in order to effectively target audience via email / text campaigns and fuel sales cycle during seminar‣ Conceived of, developed and implemented intelligence-based CRM strategy that resulted in large gains in referred plaintiff cases year-over-year

Managing fan, venue and collaboration databases; in charge of all digital marketing outreach; community management; tour routing; budget definition and optimization; content direction.

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