1. Using integrative marketing communication (IMC) to develop and deliver customized persuasive messages to customers based on their psychological traits2. Developed and applied behavioral design intervention to customers, internal and external, to enhance behavioral changes3. Combining psychology, design, technology and behavioral economy for implementing and aligning learning strategies, sales strategies and marketing campaigns4. Designed and delivered customized workshops and events tailored to our clients needs, together with marketing and sales teams5. Implemented a system for identifying and evaluate training needs, individual and teams, and developed a learning culture based on these results6. Implemented an e-learning strategy for internal and external customers7. Organizing and managing various corporate events: parties, contests, celebration days, team buildings, internal library, etc.8. Evaluating the effectiveness of learning and development programs, providing solutions for improvements and sharing best practices