Florine Zhao 🇫🇷🇨🇳 Email & Phone Number

Ville De Paris, Île-de-France, France

- Audit- Digital strategy - Brand strategy - Advisor of directors- Professional training

Consultant Synchrone

Improving MH Maisons’ online offer, visibility and sales performance- Constructed product assortment, e-merchandising, and pricing strategies for Clos19.com marketplace across UK, Germany, France and new market launch- Managed budget forecasting and e-marketing plans for all markets and brands- Presented regular reports to Executive Committee, and business.

Consultant Synchrone

Continuously optimising international e-shops’ UX and conversion rate - Actively contributed to Agile projects enhancing customer account and checkout process - Oversaw legal and e-service content management for 30 e-shops - Supervised and mentored interns

Consultant Synchrone

Spearheaded the launch of e-commerce operations in China - Formalized the Business processes and Business rules in Wiki tools- Actively participated in Wechat projects with the China subsidiary: 5 pop-up stores, 1 mini-program, 1 live-chat module, O2O events- Delivered regular presentations on best practices and China projects to management and teams.

Paris London Suzhou

- Blogger on Chinese social media such as Little Red Book- Public speaker for various international events- Recommended and implemented digital & social media strategies to develop brand awareness among Chinese consumers- Prospected and concluded partnership between French, British and Chinese organizations- Created and managed 2 Wechat official accounts.

Ville De Paris, Île-de-France, France

Improving brand image and product appeal- Created digital content for global e-commerce stores - Implemented searchandising, SEO optimization, automated cross-selling - Developped relationships with service providers and business partners - Conducted web analytics, KPI monitoring, and A/B testing- Supervised and mentored assistantsIn 2014, Petit Bateau's.

Ville De Paris, Île-de-France, France

Enhancing e-merchandising, e-shop animation, and emailing- Managed content for all Dior Couture online boutiques- Contributed to the design of new checkout page, product detail pages, and newsletters- Involved in China-specific digital projects

Ville De Paris, Île-de-France, France

- Analyzed sales and stocks to optimize the E-merchandising regularly - Collaborated with call center, logistics, and marketing teams - Put new products online - Managed the photo shoots- Carried out competitor analysis

Ville De Paris, Île-de-France, France

Defining processes and guidelines to improve e-merchandising efficiency- Orchestrated successful product launches- Developed guidelines for photo shoots and product descriptions- Performed audits and competitive benchmarking analysis- Collaborated daily with marketing teams and global branches- Provided expertise to China-focused projects

Ville De Paris, Île-de-France, France

- Analysed the market for the stock exchange information website- Carried out a market research - Advised in the Mix Marketing- Participated to the Business plan

Paris Et Périphérie

- Classified and checked Sogenactif client accounts - Detected anomalies and frauds- Coordinated data bases

Master In Management

Activities and Societies: Challenge "Lactalis" 2006, Challenge "Les Entrepreneuriales" 2007, the choir clubTop 6 Business school in.

Multicultural Management

1 semester academic exchange

Marketing Strategy

1 semester academic exchange in MBA class

Bachelor'S Degree, Classe Préparatoire Hec

Activities and Societies: Class president, Theatre2004: Scientific French Baccalaureate with high honors, European Section (English)