Florin Melinte Email & Phone Number

Bucharest, Bucharest, RO

Bucharest, Romania

Brussels Area, Belgium

• Responsible for driving the sales, delivery strategy and daily operations across Belgium and Luxembourg. Annual revenue >240 million USD
• Building effective teams and driving high team performance
• Growing market shares across all product lines
• Increasing profitability and reinforcing operational standards
• Driving brand awareness and communication

Brussels Area, Belgium

• Managed Belgium and Luxembourg markets for MANGO, overseeing 49 stores and annual revenue >70 million EUR.
• Led marketing strategies aligned with global objectives, optimized logistics, and drove business initiatives.
• Developed and supervised commercial plans, budgets, and pricing strategies to exceed set goals.
• Directed and mentored retail coordinators, supervisors, and store managers to ensure operational excellence.

Bucharest & Timisoara, Romania

• Responsible for a region with yearly selling budget above 50 millions Euro, 22 stores in different cities and more than 400 people. Leading and developing a management team consists of specialists in HR, Business.
• Giving directions, leading and managing the business region according to company values, standards, policies and routines
• Leading, developing and recruiting management teams
• Maximizing profitability through commerciality focus in cooperation with store management
• Supervising plans, budgets and cost follow-up

Bucharest, Romania

• Leading the H&M flagship store in Romania. Responsible for a team of 60 amazing people and for achieving >7 mil euro yearly selling budget
• Managing and executing recruitment process, training, developing and succession planning for sales advisors and store management team
• Managing and ensuring stock level, direct & indirect customer service in all service areas in order to maximize sales
• Coaching other Store Managers and acting as Manager support for new openings

Bucharest, Romania

• Managed 7 stores in Bucharest and other cities for interior decorations market leader Bam Boo, implementing commercial strategy.
• Maximized store potential through performance management, coached employees, and opened new stores.
• Controlled company procedures, managed stock levels, and supported price strategy decisions.

Bucharest, Romania; Barcelona, Spain

• Negotiated and managed relationships with suppliers, analyzed bids, and negotiated contract terms to ensure cost-effective procurement processes.
• Conducted market analysis to identify selling trends, seasonal products, and promotions, leading to increased sales and revenue.
• Represented the company at international fairs to expand business opportunities and establish global partnerships.

Master Of Business Administration - Mba

Master'S Degree, Latin American Studies

National School of Political and Administrative Studies, Public Institution www.snspa.ro

Graduation Certificate, International Security: The Challenges Of The Xxi Century

Activities and Societies: International Security, Intelligence, European Security and Defense Policywww.idr.ro

Master Degree, Politics And European Economy

Activities and Societies: World Economy, Political Communication and Negotiation, Ethics in International Relations.National School of.

Bachelor Degree, International Relations And European Studies

Activities and Societies: International Business Management, English, Diplomacy, International Relations,Human Rights