As a career in design and advertising professional active in both visual and written concepts, I have provided a comprehensive range of advertising communication services to companies and organizations in the consumer, healthcare, leisure and tourism, trade and technical, government and business-to-business sectors.My services are tailored to meet the individual marketing needs of each client or campaign but, broadly, my work covers the full spectrum of graphic design, advertising and promotional activities and embraces both traditional and new media.Designing and deploying strategies with strong creative appeal is my forte! My graphic and promotional designs have been used for new product launchings, international symposiums, and my artistic work commissioned for use in advertising campaigns throughout Europe, South and Central America. As a designer, I have evolved and expanded my repertoire to other areas such as art exhibitions, monuments and award pieces, as well maintained active in the graphic arts movement. In 1995, I founded the Puerto Rico Association of Graphic Designers and served as its President for the year 1999. Staying abreast of new trends is an important aspect of my career, thus maintain active via forums and trade activities. For the past ten years, I have served as a recognized resource for conventions and academic institutions, imparting my experience to help develop and guide new talent interested in pursuing a career in advertising and/or graphic design. This is one aspect of my career that I find truly fulfilling and hope to expand my participation by conducting classes, instructing graphic design principles, desktop publishing, silkscreen printing, lithography and other print methods.Specialties: Strategic communication skills for advertising and creative concepts development with a broad experience in medical graphic, branding and multidisciplinary design.