Florencia R. Email & Phone Number

San Antonio, TX, US

Pittsburgh, PA, US

Designing and executing WIB's content campaign strategy, resulting in a 10% growth in social media followers and a 20% increase in website traffic in 12 months.Managing all email communications, including a monthly chapter event digest and e-Newsletter, resulting in a 17% increase in email open rates and a 5% rise in click-through rates in 6 months.Led a.

Successfully managed the design and implementation of fundraising programs and content marketing campaigns, resulting in a year-over-year (YOY) revenue increase of 15%.Developed and executed effective SEO strategies, driving organic traffic and improving search engine rankings, leading to increased visibility and donor engagement.Led direct website and.

San Francisco, California, US

Collaborated with nonprofit and startup clients to (re)design web experiences, resulting in improved user engagement, enhanced donor experiences, and increased conversions.Implemented new content strategies that aligned with client goals and target audience preferences, resulting in higher user engagement and improved brand messaging.Refreshed the look and.

Led digital marketing strategies, effectively developing, implementing, and optimizing digital campaigns that resulted in on-time and on-budget execution, ensuring efficient resource allocation and maximizing ROI.Achieved significant success in securing +$1M annual deals with top brands, demonstrating strong negotiation skills and the ability to cultivate.

Hipódromo, Distrito Federal, MX

Successfully managed multiple creative and digital development projects from client approval through completion, ensuring adherence to requirements, deadlines, and budgets, resulting in a 10-20% increase in revenue per project.Effectively facilitated communication between technical and creative teams, ensuring smooth collaboration and coordination.

Melbourne, Victoria, AU

Successfully led and managed all branded marketing campaigns for Fundraising, Volunteers, Corporate Partnerships, Ambassadors, and Community Engagement teams, resulting in increased brand visibility and stakeholder engagement, and raising $10 million in funding.Redesigned the customer experience (CX) and user experience (UX) across the donor/customer.

Sydney, NSW, AU

• Actively developed and executed fundraising campaigns totaling $5M, drafted communications strategies and donor nurturing journeys through digital channels and marketing automation platforms.
• Successfully led the Pink Ribbon Breakfast campaign and achieved an increase of 30% in revenue compared to the previous year - a total income of $1.6M.
• Provided reporting on engagement, income targets, and post-campaign surveys.

San Antonio, TX, US

Reviewed and edited academic articles, as well as chapters and bibliography for “The European Union Beyond the Crisis: Evolving Governance, Contested Policies, and Disenchanted Publics” by Boyka M. Stefanova.Researched academic literature regarding global governance theory, corporate social responsibility in the extractive industries, international.

San Antonio, TX, US

Managed all social media accounts for Fitness Center. Updated and maintained all accounts with current and latest information, including coordination with Webmaster for constant updates; developed schedules for social media posting; increased exposure and enhanced client experience.

San Antonio, TX, US

Led a team of seven people in the largest student-led non-profit organization in San Antonio. Implemented new fundraising strategies and coordinated event marketing and planning, increasing exposure of the organization resulting in triple total fundraising compared to previous year.

Master Of Business Administration - Mba

Master Of Arts (M.A.), Political Science And Government

Bachelor Of Business Administration (Bba), Management- International Business

Business, Management, Marketing, And Related Support Services