Flor Salgado Email & Phone Number

Georgia, United States

• Developed and executed merchandise strategies and tactics for the ecommerce platform, driving sales and profitability for the Southeast and Texas division.• Monitored and analyzed key performance indicators (KPIs), such as sales, inventory turnover, margins, and customer engagement, to provide data-driven recommendations for improvement.• Conducted comprehensive market research and analysis to identify trends, customer preferences, and competitors' activities, shaping effective merchandise selection and pricing decisions.• Coordinated product uploads, category builds, product detail maintenance, and promotional activities to optimize the online shopping experience.• Collaborated with the e-Commerce team to implement onsite optimizations, improving product recommendations, upselling/cross-selling opportunities, and search functionalities.• Assisted with day-to-day coordination of e-Commerce marketplace activities, enhancing stock transfers and reporting efficiency.• Successfully planned and executed promotional activities, including discounts, bundles, and seasonal campaigns, driving customer acquisition and retention.• Conducted regular competitor analysis to identify opportunities and threats, adapting merchandise strategies accordingly.• Collaborated with the marketing team to develop engaging online merchandising and promotional content.

• Establishment of monthly demand forecast for approximately 2,600 skus import and domestic finished goods. • Partnered with warehouse team, and clearance center team to move through old and obsolete kids product. By creating a strategic markdown strategy and continuously evaluate markdown and approaches to effectively address inventory levels• Manage weekly open order reports for multiple vendors, and review container releases, and allocations for each warehouse• Use Power BI to review metrics; sales, returns/exchanges, margin and top ranking groups for Kids • Communicate with customer service team to minimize missed customer deliveries, due to low inventory, production delays, and container delays • Coordinate with VP product availability for promotional sales and discounts• Analyze inventory levels and product demand for 3 warehouse• Maintain updated slot count for 30 kids showrooms. Communicate product sell-off, floor changes, and new collections arrivals to regional manager, store manager and store design team.• Create a strategic markdown and sell off strategy for discontinued groups• Work with VP Kids Designer on new showroom floor plan and product selection

Atlanta, Georgia

• Responsible for managing new product development including communicating with the design team, product costing, and SKU number assignment• Maintain product development timelines, form initial concept through sample production and shipping to initial productions schedule• Manage production schedules for multiple vendors• Analyze sales history for category line-up and lead monthly product line review to monitor life cycle of active product, and provide recommendations to senior management • Maintain updated slot count for 40 showrooms. Communicate product sell-off and floor changes to regional manager, store manager and store design team. • Partner with upholstery team to coordinate new package set-up for current and new products

Atlanta, Georgia

• Evaluate product markdowns weekly, to stay within margin and increase sales• Analyze sales for clearance features product categories and order based on inventory needs• Work with vendors to create solutions to help product flow and effective delivery to warehouses• Complete new sku set-up sheets according to compliances and RTG regulations for new product procurement• Support management team during special events • Work with operations team, to have sold product removed from the show room • Merchandise showroom effectively to maximize product displays

Frisco, Texas

• Analyze and interpret company reports to effectively maximized productivity and sell through • Create an effective schedule to meet the needs of the business• Ensure weekly directive are completed according to company guidelines and time-frame• Execute company markdowns for out of season collections• Spearheaded energetic Facebook and Instagram campaign for store monthly events. • Create social squares to market current and future events within the store and at different studios• Drive customer loyalty and repeat business, by encouraging all team members to promote the Lorna Jane Story with enthusiasm• Coach and inspire team to advance their skills, knowledge of the brand and performance levels• Create a long lasting relationship with studios, fitness centers and other wellness partners • Be the ultimate Lorna Jane ambassador through promoting the Lorna Jane philosophy– Move Nourish Believe

Dallas/Fort Worth Area

• Establish goals and measurements of success in order to build, motivate management and associates, ensuring consistent communication with Coach’s expectation. • Utilize sales reports and company tools to effectively maximized productivity and gross profit margin.• Communicate with the Allocations department for inventory discrepancies.• Demonstrate strong business acumen, plan and budget 1800 hours allocated MTD for scheduling sales team, to meet the needs of the business.• Set and communicate weekly and monthly sales/productivity goals for assigned sales associate team• Increased store client-track usage by 10% over a 4 month period by developing monthly clientele strategies with associates • Plan and manage visual floor sets twice a month. Upload images of floor set to VM intranet for DM feedback. • Create strategic markdown strategy for team to complete markdowns within the different product categories.• Review product release schedule, track daily shipment reports and updates to create floor set planograms. • Emphasize growth and development of visual team consisting of 10 associates.• Sales responsibility, minimum selling expectation of 20% of store sales each month.• Maintain customer purchase order logs and receipt tracker. • Proactively identify needs and implement action plans to take advantage of future opportunities.

Dallas/Fort Worth Area

• Create Pattern for a menswear intimate apparel brand in multiple size • Construction of various garments• Create flats for designs• Construct garments for the upcoming season • Direct fashion shows at S4 for the pre-launch of Thriii first collection.

Dallas/Fort Worth Area

Taste of Italy Fashion show - Central Market on Royal Ln & Preston-- May 3, 2014thriii Men's Underwear and loungewear Fashion show - S4 on March 14, 2014Director, PR, Model Casting, Marketing

Dallas/Fort Worth Area

• Effectively present and discuss business and service strategies to team and corporate leaders. • Develop many entry-level associates to leadership positions and quickly became one of the primary trainers for new store managers across the District.• Manage a high-volume workload within a dead-line driven environment.• Assist District Manager in gathering payroll information for the 6 stores in the district.• Manage 218 allotted hours for payroll each week.• Manage and prepare schedule for a staff of 20 employees and managers.• Maintain awareness training for safety and loss prevention measures; train new on-boarding management members and specialists.• Demonstrate confidence when leading and managing store and team.

Georgia

• Focus on utilizing company reports to drive sales and elevate service levels. • Coordinate LP related routine paper work.• Train and develop peers along with direct reports; grooming for advancement and comprehensive growth. Identify and train potential bench associates for promotion within the company.• Display leadership by providing ongoing training for self and team. • Forecast, plan of potential roadblocks to develop solutions and overcome them.

• Handle routine paper work such as: known loss log, shipments received, transfers and damages.• Professionally manage conflict with both customers and associates in challenging situations.• Follow up to ensure all promotions and marketing strategies are in place, consistent and effective.• Supervise sales floor by effectively covering key selling zones and engaging customers in a fun environment.• Take on challenging assignments and learning opportunities to develop skill growth.

Bachelor Of Arts (Ba), Fashion Design And Merchandising

Activities and Societies: PTK

Associate Of Art Degree In Merchandising And Design, Fashion/Apparel Design

Vice President's List for 3.5 GPA or higher, President's List for 4.0 GPA 2 consecutive semesters

Associate Of Science In Business Administration, Business Administration And Management, General