Manage complete marketing plan and strategy for B2B direct sales company specializing in women's footwear. Includes managing all aspects of overall marketing strategy for current and future design seasons, and managing marketing plans during tradeshow weekends and throughout the remainder of the year. Work directly with brand owners and designers to determine how best to showcase featured products and styles and increase brand recognition and awareness. Work directly with business customers to detail best plans and strategies for selling to end consumers as well as providing with marketing material targeting end consumers. Work heavily in email and social media marketing strategy, planning, and design for B2B and social media marketing strategy and design for B2C.

• Strategize, develop, implement, and manage marketing strategy, efforts, and creative concepts from inception through delivery and usage.• Implement and manage/oversee branding manual and guidelines.• Responsible for creation, delivery, and distribution of all marketing materials, printed and digital.• Lead team of 2, partner with all functions of internal leadership and teams, and manage external vendor relationships ensuring successful development and delivery of content calendars.• Implement and manage sales employee marketing on-boarding and off-boarding including training on CRM platform(s), marketing capabilities and library, new requests, etc.• Use attention to detail to ensure all collateral and materials tell the company story and fall within branding guidelines.• Assist with implementation of Marketing Service Agreement (MSA) with 5 realtor and builder brokerages where there were 0 previously.• Fully support sales team of 160 mortgage bankers plus assistants, including sales team top producers who brought in 186% more than the average producer.• Proactively identify opportunities and develop initiatives to continually enhance marketing library, therefore, increasing overall performance of sales team.• Planned and implemented two-level corporate rebrand of all marketing and external branding collateral due to corporate merger, including communication and distribution of information both internally and externally with no interruptions in support or long-term plans.• Executed new and existing projects throughout merger implementation with no interruptions.

• Promoted from Builder Services Marketing Coordinator to Relationship Marketing Coordinator after 6 months for exceeding goals, increasing total relationship sales volume by 16%, increasing top 4 annual relationship sales volume by 15%, increasing top 3 monthly relationship sales volume by 23%, and increasing total email marketing deployment by 82%.• Developed, implemented, and managed marketing strategy and library for all builder and realtor brokerage relationships for accounts totaling several million dollars in revenue.• Executed corporate rebrand of collateral due to merger.

• Promoted from Marketing Coordinator to Builder Services Marketing Coordinator after 2 years for exceeding goals, being integral to company growth, excelling in support of high-profile builder accounts.• Developed, implemented, and managed marketing strategy and library for all builder relationships for accounts totaling several million dollars in revenue.• Created best-performing email campaign which yielded 28% open rate (13% higher than national average.)• Created and implemented marketing on-boarding campaign and collateral.

• Managed marketing strategy and library 46% of loan officers and 60% of top producers in company • Coordinate, develop, design, create, marketing collateral (print, digital, social media, promotional, design, email, event, etc.) to promote brand development & increase ROI• Strategize, generate, execute new tactics & materials
• Perform publishing duties-write, design, produce materials including brochure, flyer, advertisement, etc. ensuring valid, current, & accurate content• Work directly with Marketing Director on publishing press, media, & marketing content• Order, allocate, track, & bill collateral• Coordinate corporate events (manage all logistics, create & track invitations, etc.) & keep detailed calendar of all events, sponsorships, advertisements, memberships, etc. (~40/month)• Keep record & prioritization of all ongoing/outstanding projects• Develop & enforce marketing policies• Knowledgeable of Mortgage products, programs, services, & markets; Knowledgeable of Banking, Mortgage, & Compliance regulations/policy• Coordinate with Compliance dept. ensuring all marketing is within compliance/legal guidelines• Support Web Coordinator to ensure Mortgage information is correct/up-to-date• Organize, implement, manage, train on new CRM system• Conduct 90-day call with offices to update/track team/individual marketing efforts, struggles, & needs in order to provide specific, consistent, & detailed support• Train existing personnel/new hires on using email automation/CRM system(s), product orders, other marketing systems, BOPs, etc.• Created/implemented New Hire On-boarding• Interface/communicate between many departments, LOs, & business partners to coordinate efforts/tactics
• Interface/coordinate with all third-party vendors• Maintain complete & up-to-date library

• Promoted twice• Provided Marketing support to entire sales team• Created, organized, and implemented marketing strategies and organizational efforts which increased ROI• Acted as Company representative at industry related marketing/sales events and meetings• Customer and business partner interfaced• Organized and implemented custom CRM system specific to Sales team needs and requirements• Organized entire sales database (over 10,000 contacts) • Promoted brand development which further increased commercial transactions and ROI• Generated new marketing tactics to increase overall content at end of year• Kept all documentation for Commercial Real Estate closings organized and up-to-date• Opened new title search orders across multiple facets and programs• Kept detailed calendar with details of all open projects as well as due dates in order to supervise status of each closing (this would ensure all title work was returned in timely manner and by preset due date)• Kept open line of communication with all parties involved throughout entire closing process• Assisted in account money management, record retention, and total coordination of each closing/file• Received, organized, and distributed incoming bank wires• Organized and released outgoing bank wires• Prepared and handled daily deposits and weekly income deposits• Kept record of all written and distributed checks• Kept record of all previous day’s income to ensure all income balanced • Managed all incoming closing document packages, office inventory, and employee contacts• Covered 4 different positions at once and did so by ensuring all requirements and projects were organized and kept up-to-date

Was already employed through Sarrell when I decided to do a Marketing Internship. Spoke with CEO and President and was approved to move from Call Center Employee to Marketing Intern.Supported corporate social responsibility through community outreach projects, sourced and prepared over 5,000 marketing freebie bags for community children, organized Relay for Life campaign, created fundraising catalog to boost collection efforts, held key role in community holiday events including dressing up as Easter Bunny, taking free holiday photos, preparing holiday photos, etc.

Worked in Call Center. Answered every incoming call, directed all calls to appropriate employee, communicated directly with customers, answered any and all questions from customers and parents. Scheduled appointments, filled in missing appointment times, called and confirmed every appointment, rescheduled missed appointments, called and scheduled appointments with new patients based on school screenings, checked patients in for appointments, checked patients out after appointments, communicated directly with insurance companies, checked up-to-date insurance policies, kept records of all appointment/patient history as well as insurance history.

Performed inventory management, implemented customer driven retail sales/promotions, easily recognized trends and patterns of customer base and adjusted merchandising strategy to remain relevant and competitive, managed social media and trends, used high level of social and emotional intelligence, was able to recognize and adapt to different customer personalities and social styles with ease, empathized and connected personally with customers, handled customer and inventory accounts, returns/exchanges, payments and collections, drove brand recognition and implemented promotions, accelerated growth and position of brands and products, developing, implementing and overseeing marketing strategies, media marketing and advertising, used visual acuity for design, provided excellent customer service

During my time as undergraduate at Jacksonville State University, I was an active member of the women's organization, Phi Mu Fraternity. I held committee head and co-head positions on numerous committees throughout the four years in which I was involved. I was elected as the Treasurer when I was a Sophomore, despite our bylaw rule that only Juniors and Seniors may hold office. During my time as Treasurer, I was responsible for: creating and managing a semester-long budget, ensuring all members and new members were up-to-date on payments, communicating directly with members and new members regarding payments, dealing with late or no-payments, communicating directly with parents of members, paying all bills, dispersing all payments, and serving on the Committee responsible for addressing refusal to pay dues. I was then elected to serve as New Member Director in which I was responsible for the membership and integration of 30 women. I was responsible for ensuring their understanding of legal, university, and fraternal rules, policies, and regulations; keeping track of their learning and payment history; acting as teacher and mentor; guiding the women through initiation; ensuring that all new members attended weekly chapter meetings; etc. After fulfilling this position with 88% retention of new members, I was voted to serve as President. I was responsible for all official paperwork, managing chapter of 80+ women, managing 12 executive officers, prioritizing and organizing multiple projects with overlapping deadlines, providing final approval on all projects, helping to train all officers and committee heads. I implemented a chapter email to address any questions, comments, concerns, excuses for missed mandatory events, etc., in an organized and confidential manner. I lead and implemented an agenda for all meetings as well as personal and chapter development activities after meetings.