Felipe Hernández Moreno Email & Phone Number

Chile

Ciudad De México, México

Building and creating digital presence for up and coming artists, by giving exposure and notoriety to their profiles, bodies of work, and song's lyrics, with a focus on music created by marginalized groups (Black, Latinx, and LGBTQ+ people).

Ciudad De México, México

Creative direction and management for all original branded content in México, Colombia, Perú, Chile and Spain, considering written and media content for multiplatform strategies and campaigns.• Campaigns for clients such as Disney, PUMA®, Paramount+, Samsung, Prime Video, BBVA, and OXXO, among others.• Over 100 campaigns published per year.• Creative accountability for KPIs per content: +500K views in video, 1M reach on infographics, and +40K visitors on web site.• Concept and strategy development for several brands, campaigns and goals.• Extensive experience working with multiple business categories, predominantly entertainment, fashion, and technology.• Day to day collaboration with commercial teams as a counterpart for the briefing process.• Direct approval for proposals and finished products aiming for alignment between UPSOMEDIA’s editorial and client’s needs.• Content development for numerous Meta placements and audiences (specially focused on Facebook & Instagram).• Direct and permanent work with in-house IT team & Ad Trafficking team.• Management of production, art direction & copywriting teams. • High adaptability for industry’s fast pace and ever evolving trends.• Frequent collaborator in HR's initiatives as a creative advisor.

Santiago De Chile, Chile

Creative direction, curation, and management of original content created for Historias de Texto (an online channel dedicated to storytelling completely based on texting and WhatsApp) and Superpoderosas (an online channel focused on female oriented humor, memes and gags).

Santiago De Chile, Chile

Creative direction, curation, and management of original content created for Upsocl Quiz, focusing on quizzes related to entertainment and education.

Santiago De Chile, Chile

Internship and later full time position as Copywriter for Upsocl (UPSOMEDIA's main and first of many channels), specially dedicated to the creation of original articles and stories.