As a Product Designer at Checklist Fácil, I applied the product discovery process to identify opportunities for improving the software solution. Through conducting user research, I identified user needs and pain points, and created user personas to guide the design process. I worked closely with Product Managers, Developers, and other stakeholders to ensure that designs were feasible, aligned with technical requirements, and met business goals. Collaborating with other designers, I maintained a consistent design language throughout the product. I am proud to have played a key role in creating a product that has helped numerous businesses improve their operations.

Designed and built 60+ wireframes and prototypes for critical cause and effect analysis for Latam’s largest energy, oil and gas company. Consolidating multiple inputs and controls through easy, intuitive and adaptable interface.Workflow included HTML/CSS, Bootstrap programming and QT Designer in high fidelity prototypes.

Responsible for scope of project definition for more than 10+ clients;Led the UX/UI design process, guiding a team of 5 front-end developers to assure the quality of the final product;Supervised marketing and digital media creation for W16 Software House;

Introduced and established the UX/UI design methodology for the entire platform;Defined all UX data points to be analyzed (target audience, personas, empathy maps, user journeys, wireframes and more);Created the platform style guide and building a library of design patterns.

Brand creation for the Institute of Psychiatry of Santa Catarina (IPq-SC)