We are a new independent Agricultural Consultancy that analyzes different sectors and their relationships with the economy through innovative and differentiated content, especially dedicated to the needs of our clients. Our group, led by Paulo Herrmann, former president of John Deere Brazil, benefits from years of market experience in the quest to understand the complexities of the sector. We advise the private sector on various market issues and the public sector in a diverse manner. Our clients are farmers, associations, traders, banks, fuel distributors, input suppliers, governments, investment funds, logistics companies and information agencies from around the world.

After accepting a voluntary severance plan, I co-founded a digital agency specializing in content creation and management, as well as performance marketing. I developed expertise in various areas, including digital marketing, inbound marketing, traffic management, branding, and design. By leading the strategy and execution of projects, I contributed to the growth and success of our clients, continually enhancing our services and solutions.

Responsible for managing corporate communication, liaising with government, media, and industry associations. Oversaw the production of institutional content, ensuring alignment with corporate goals and enhancing the organization's public image and engagement.

Coordinated the annual strategic planning process with the senior leadership team in Latin America, ensuring alignment with regional and global objectives. Managed the corporate innovation incentive program, fostering the creation and implementation of innovative initiatives to drive the company's growth and competitiveness.

Developed and structured the sales operations area in Brazil. Defined key performance indicators (KPIs), sales management processes, and oversaw sales actions and campaigns. Fostered a strong collaboration with marketing and order fulfillment departments, ensuring seamless and cooperative communication.

Responsible for the strategic management of the incentive budget for the harvesting, planting, and spraying product lines. Conceptualization and execution of collaborative campaigns in partnership with tactical marketing and sales teams. Leadership in developing and implementing a robust process for managing substantial financial resources. Demonstrated ability to strategically align with the sales department to maximize the impact of incentive initiatives.

Tasked with co-leading the structuring of the incentives department in Brazil, in close collaboration with the team from the United States. Responsible for defining innovative processes to manage the budget and jointly conceptualizing strategic campaigns with the sales and marketing departments to drive sales team performance and engagement.

Provided support to the dealership network in credit-related demands for financing equipment to customers, with a particular emphasis on the successful reactivation of the "reduced flat" program. This program benefited high-performing dealerships aligned with the Bank, strengthening strategic partnerships and driving positive outcomes for both parties.

Engaging with distributors and clients in the southern region of Minas Gerais, in the segments of corn seeds and agricultural pesticides. Responsible for strategic management and commercial account development, aiming not only to meet but exceed market expectations.