Frank Luzi Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pennsylvania, United States

Luzi Media tells big stories about artists, performers, happenings, and organizations from Philadelphia and across the globe. We help our clients attract international media attention and build their reputations, brands, and audiences. https://www.luzi.media/

Greater Philadelphia Area

Philadelphia, Pa

Oversee publicity, editorial content, social media, and all institutional messaging for Opera Philadelphia, a performing arts juggernaut committed to embracing innovation and developing opera for the 21st century.

I have published more than 1,000 news and feature stories in Philadelphia-area magazines, newspapers and online publications

Direct all marketing, public relations, web, social media, and publishing efforts for Malvern Prep, an independent college preparatory school for boys in grades 6-12, providing strategic direction and services to all divisions, departments, and personnel in the School. Work closely with the Vice President of Development, Director of Admissions, Director of Athletics, and other administrators to develop and support the School’s overall marketing, fundraising, and recruitment efforts. Work with the Head of School and President to help define the goals and vision of Malvern Prep and responsible for articulating and promoting the School’s goals, vision, and image to various constituents.

Developed and executed communications plan for the 2008 grand opening of Please Touch Museum at Memorial Hall. Media highlights included a 12-page special editorial section in the Philadelphia Inquirer, an interactive storybook on philly.com, a 1-hour television special on WPVI-TV Channel 6, prominent placement on TLC’s Jon & Kate + 8, and stories in the New York Times, Washington Post, New York Post, Boston Globe, USA Today, Parents Magazine, Entertainment Weekly, BBC News, and CNN. Served as editor of museum’s grand opening gala book, All Grown Up; managed website content, social media, and marketing campaigns; conceived Make Memories advertising campaign for 2010-2011; drove marketing and media for fundraising events, including Storybook Ball, Stroller in the Park and Great Friend to Kids Awards; wrote speeches for Executive Staff; wrote and edited Annual Report, Case Statement and other publications; created and executed annual public relations plans in concert with marketing, membership, and group sales plans; worked with corporate and foundation partners to executive fulfillment of sponsorship contracts; directed submissions for awards garnered in support of the museum’s brand reputation, including honors from the National Trust for Historic Preservation, the Preservation Alliance of Greater Philadelphia, the Pennsylvania Federation of Museums and Historical Organizations and the Themed Entertainment Association.

Served as publicist for art exhibitions, Art After 5 jazz series, and museum education programs; secured placements in local and national media outlets including The New York Times, Newsweek, Time, USA Today, CBS Sunday Morning, and The Today Show. Wrote and edited press releases, magazine stories and newspaper inserts; developed and maintained relationships with local, national and international media; managed project budgets and promotional partnerships with corporate, media and cultural partners; wrote speeches for Director & CEO Anne d'Harnoncourt and COO Gail Harrity; mentored Press Officer and Public Relations Coordinator, training them on news release writing, pitching stories to media, creating media events and cultivating and maintaining relationships with media.

Managed internal and external communications for Spree.com's ecommerce and marketing solutions divisions. Wrote copy for product launches and directed media relations campaigns, email marketing and trade show displays in the development of joint ventures with partners from the financial services and ecommerce sectors. Collaborated with Marketing and Business Development in attracting and maintaining customers and clients. Managed crisis communications during bankruptcy and financial reorganization. Additional responsibilities included establishing and maintaining budgets, ghostwriting articles and speeches for executive staff, and writing e-mail campaigns, ad copy, and newsletters.

Wrote film reviews, program listings, and feature stories for TV Guide Magazine, the TV Guide Channel, TV Guide Interactive Programming Guide and www.tvguide.com. Interviewed film and TV personalities, including producers, directors, actors and screenwriters, while playing an active role in the annual Television Critics Association (TCA) Press Tour. Also planned, wrote and edited a weekly film calendar for all TV Guide Ultimate Cable editions. Additional duties included training new employees, coordinating assignments for a team of five writers, testing and implementing new content management software, and attending industry trade shows.

Supervised all stages of production of three weekly newspapers, planning budgets for each paper, assigning, editing and writing stories, choosing photographs, and proofing all copy, layouts and headlines prior to publication. Managed a staff of four reporters, one assistant editor, two graphic designers and 12 freelance writers and photographers. Served on leadership team to asses markets and launch two new editions of the newspaper in 1994 (Egg Harbor Township) and 1995 (Ocean City).

Ma, English; Creative Writing

Degree: Ba, English; Journalism And Creative Writing