• Grew social media following from 0 to over 30,000 followers in 12 months, through 100% organic efforts. Reached 10K on Instagram within 1 year and 21K on TikTok within 6 months.• Manage all operations and production in-house, directing 3-5 contractors to write blog posts, edit YouTube videos and manage email marketing campaigns.• Pitch brand partners for sponsorships, creating photo and video content for brands such as (Triple Bristle, Spanx, Case App, Coop Home Goods, Beis Luggage, Zappos etc.). In 2021, generate sponsor ad buys averaging $2K - $4K per month. Negotiate and pitch brand partnerships.• Manage the BoPo Besties podcast. Coordinate recordings, direct contractor to edit episodes, post and promote new episodes.• Develop affiliate and ad revenue strategy, creating key content to drive page views and grow business earnings.• Create brand content calendar and devise posting strategy. Manage Pinterest, Twitter, Facebook, Instagram, Youtube, TikTok and Wordpress Blog.• Act as Creative Director for weekly fashion photoshoots, creating engaging organic content as well as visuals to promote the products of brand partners. Shoot in a variety of locations (from Las Vegas to studios), often working with 3-4 bloggers on partnerships.• Increased following by 25% in less than a month through viral Instagram Reels content. Post reached over 1M people on Instagram within one week.• Manages brand merch through Shopify and Wordpress integration. Sells merchandise via Printful drop ship.•Manage backend of WordPress blog, installing theme updates and widgets.• Co-host of the BoPo Besties Podcast. Publishes podcast episodes using Anchor.fm.

• Align brand message across platforms (social media, email marketing, SMS mobile marketing). Create original content, repurpose UGC and communicate with a total global audience of 350K.• Create, update and execute on communications calendar (email and social media). Calendar includes email retargeting, sales promotions, etc, as well as organic and inspirational content. • Promoted in May 2021 to manage the entire email list (120K+ subscribers), sending 3-4 emails a week with a click through rate of 37%.• Research industry trends and competitors activities to formulate social media content strategy as well as identify target audience and boost social media engagement.• Lead in-house ad team to select and test UGC (User Generated Content) for social media ads.• Assisted with product creation and e-commerce marketing on Walmart.com and Amazon.com

• Grew social media following from 549 to over 1,800 followers in 3 months, through a mix of paid and organic efforts. • Organized and managed a month long Instagram campaign that resulted in surpassing a goal of earning over 1,000 app subscriptions to donate to charity.• Increased Instagram profile engagement by over 3,400% through feed posting, adding to stories and engaging with the community.• Partnered closely with the Marketing and Product Teams to develop a strategy to increase followers and drive engagement, implement social-led programs and partnerships, and create, source & post content crafted to increase awareness and conversion for ParentPal. • Collaborated with the team on organic marketing channels like Content Marketing, SEO, and PR as well as paid influencers & partnerships. • Tracked and reported on analytics weekly specifically for social media channels to determine growth, traction and return on investment. • Created and sourced photo and video content to coordinate with blog posts, app specs and website.• Managed content calendar and devised posting strategy. Managed Instagram and Facebook. Launched Pinterest, Youtube, and TikTok.• Authored multiple WordPress blog posts

• Hire #2 at the organization, working at first from the founder’s garage. Drove key business efforts that led the company moving to a fully operational warehouse space. • Developed operations and marketing systems, creating and scaling internal shipping system, employee training, customer service responses and best practices.• Managed customer service experience from initial inquiry and order to shipping phone, shipping approximately 100 packages (phone parts from phone LDC screen to other components). Utilized customer feedback to make operations changes within the org, increasing customers satisfaction and driving an increase in reorders.• Took a fledgling dropshipping program on eBay, transforming it into a major revenue driver for the organization. Fully systemized (Volusion) the department, scaling this revenue stream as company and product offering grew. • Trained all new hires on shipping policies, processes and product features, as well as internal company policy. • Created product description pages (PDP) on Shopify, photoshopping product images, and rote SEO-optimized product descriptions.• Held a dual role, pivot between managing shipping operations to leading a small but mighty Customer Service Team. This team successfully closed ~100 complicated and technical customer service tickets a day, via Live Chat and Customer Complaint System on Shopify.

• Lead graphic designer, working 1:1 with individuals and brand clients to design custom temporary tattoos. Designs varied greatly, from logo tattoos for conferences to tattoos for wedding and birthday events. Project Lead for VIP clients, working with MUAs in Southern California to create tattoos for actors on lead TV shows such as SCRUBS.• Led customer service of 4, answering inquiries via forms and emails. Crafted automatic responses, communication guides and best practices.• Exceeded sales goals every week, as compared to sales from previous year. Frequently awarded bonuses and commendations for products sold (500K+ tattoos shipped per month).• Led shipping & warehouse staff of 3 to box and ship tattoos to clients across the USA. • Acting Art Director for product photoshoots for jewelry tattoos, editing images in Adobe Photoshop and Adobe Illustrator. Set up an internal Content Management System (CMS) to organize marketing collateral and product images. • Managed listings and updates for org on Amazon, a platform which grew to be approximately 20% of overall revenue. Sold customizable tattoos as well as licensed tattoos (Harry Potter, Disney, etc) via drop shipping model.• Sole WebMaster for 2 internal websites, targeting vastly separate consumer groups (adult clubwear tattoos and wholesome family tattoos.) Architected internal support, shipping and inventory systems for brands.• Acted as Lead Brand Buyer, sourcing ready-made wholesale tattoos to add to product marketing. Tracked fashion and media trends to offer tattoos based on popular movies, quotes and world events.