● Responsible for restructuring sales teams, direct and indirect in the region; ● Leader in team development, recruiting, selecting, hiring, training and developing professionals; ● Responsible for strategic direction to develop product mix, increase revenues and ensure sales profitability for traditional general construction material retail. Main Results; ● Recovery recovery, visibility and brand positioning with retail, medium and small, in Minas Gerais; ● Study… Show more ● Responsible for restructuring sales teams, direct and indirect in the region; ● Leader in team development, recruiting, selecting, hiring, training and developing professionals; ● Responsible for strategic direction to develop product mix, increase revenues and ensure sales profitability for traditional general construction material retail. Main Results; ● Recovery recovery, visibility and brand positioning with retail, medium and small, in Minas Gerais; ● Study and preparation of channel policy. Show less

● Expertise in the general construction materials segment; ● Responsible for recruitment & selection, hiring, training, development and leadership of the team of autonomous commercial representatives in the entire state of Minas Gerais; ● Daily revenue management; ● Monitoring of sales volume and monitoring of logistics services; ● Multicanal sales performance, serving traditional, medium and large retail channels, specialized retail, cash & carry, home center; ● Inventory… Show more ● Expertise in the general construction materials segment; ● Responsible for recruitment & selection, hiring, training, development and leadership of the team of autonomous commercial representatives in the entire state of Minas Gerais; ● Daily revenue management; ● Monitoring of sales volume and monitoring of logistics services; ● Multicanal sales performance, serving traditional, medium and large retail channels, specialized retail, cash & carry, home center; ● Inventory management, analyzing the sales demand of the branch. Main Results: ● Creation of the indirect sales team and direct team restructuring, increasing the flow and amount of sales. Show less

● Responsible for the national leadership of all strategy and operation of the commercial area & sales; ● GTM Restructuring (GO to Mark) and Sales Management Model; ● Responsible for hiring and training new professionals (managers, key accounts, sales promoters, back office and commercial representatives; ● Reformulation and implementation of new policies, Trade Processes and Strategies, involving the development of their brands, meeting all sales channels (multichannel); ●… Show more ● Responsible for the national leadership of all strategy and operation of the commercial area & sales; ● GTM Restructuring (GO to Mark) and Sales Management Model; ● Responsible for hiring and training new professionals (managers, key accounts, sales promoters, back office and commercial representatives; ● Reformulation and implementation of new policies, Trade Processes and Strategies, involving the development of their brands, meeting all sales channels (multichannel); ● Expertise on all sales channels, national and regional (traditional retail, specialized channel, attacked, distributors, key accounts, cash & Carry.) Main Results: ● Creation and implementation of a new compensation and prize format, aligned with the new company's new strategies, focusing on business distribution and profitability. Domestic utilities & bazaar, nieces & guards rain, Christmas decoration. Show less

● Responsible for the leadership of the commercial area in the Southeast and Northeast, with distribution branches, operating in all sales channels (traditional retail, attacked, distributors, key accounts, foods service), in the states of MG, ES, RJ, CE ,PE, BA; ● Commercial area management, multidisciplinary team management including supervisors, salespeople, sales promoters and backffice; ● Responsible for the definition and developing sales and trade marketing strategies, policies… Show more ● Responsible for the leadership of the commercial area in the Southeast and Northeast, with distribution branches, operating in all sales channels (traditional retail, attacked, distributors, key accounts, foods service), in the states of MG, ES, RJ, CE ,PE, BA; ● Commercial area management, multidisciplinary team management including supervisors, salespeople, sales promoters and backffice; ● Responsible for the definition and developing sales and trade marketing strategies, policies, guidelines, campaigns, structures, national and regional multichannel performance (traditional retail, regional specialized retail, attacked, distributors, key accounts, cash & carry, foods service). Main Results: ● Implementation of the sales and management of sales teams, direct and indirect, productivity tree; ● Contribution in the planning and implementation process of a new demand and sales management tool, S&P; ● Implementation of a new compensation and prize format, aligned with the company's new strategies, focusing on distribution, revenues and profitability of the business; ● Contribution to the implementation of the new people management and evaluation tool, 9BOX. Show less

● Commercial area management, multidisciplinary team management including supervisors, salespeople, sales promoters and backffice; ● Responsible for the definition and developing sales and trade marketing strategies, policies, guidelines, campaigns, structures, national and regional multichannel performance (traditional retail, regional specialized retail, attacked, distributors, key accounts, cash & carry, foods service); ● Expertise in the process transition of assets in 2012, imposed… Show more ● Commercial area management, multidisciplinary team management including supervisors, salespeople, sales promoters and backffice; ● Responsible for the definition and developing sales and trade marketing strategies, policies, guidelines, campaigns, structures, national and regional multichannel performance (traditional retail, regional specialized retail, attacked, distributors, key accounts, cash & carry, foods service); ● Expertise in the process transition of assets in 2012, imposed by Cade (Council Administration of Economic Defense) in the formation of BRF, a company from the merger of Sadia and Perdigão companies, adapting to the structure of the sales team (GO to Market) and migration for a new portfolio; ● Coordination at Start Up of the Sadia & Perdigão Brands In-Nature Business Operation in the Southeast and South regions in 2012 and 2013, increasing revenues by 2.5 times reaching 12,000 sales points and maintaining the EBITDA margin of business. Main Results: ● Reached constant growth of the Rezende / Wilson brand share, in the categories of meat and frozen industrialized, from 2009 to 2011, exceeding 7,000 tons / month and 17,500 sales points in the states of MG, RJ and ES; ● Implemented routine and daily sales and trade management, coaching, pricing, merchandising, sell-in and sell-out and route management system, ensuring improvement in POS execution, generating growth of sales volumes and mix expansion, constantly and sustained; ● Overcoming the profitable goal set from 2010 to 2011, reaching double EBITDA margin digit, through better management plan management by category, allocating more effectively the distribution of volumes in channels, mix and more profitable regions. Show less

● Leaded retail sales teams with more than 500 members, including managers, salespeople and autonomous commercial representatives, managing goals, productivity, profitability, launches and distribution of more than 17,000 items, representing 800 industries in various segments: farm, construction material , Veterinarian, food retail and electronics. ● Managed the process of selection, hiring, structuring, training and development, in person and distance, of large sales teams in several… Show more ● Leaded retail sales teams with more than 500 members, including managers, salespeople and autonomous commercial representatives, managing goals, productivity, profitability, launches and distribution of more than 17,000 items, representing 800 industries in various segments: farm, construction material , Veterinarian, food retail and electronics. ● Managed the process of selection, hiring, structuring, training and development, in person and distance, of large sales teams in several states.  implemented commercial policies, distribution and variable compensation through systematic monitoring of operations, market and competition generating better results. ● Multicanal, regional and national performance (traditional, medium and large retail, specialized retail, key accounts, cash & carry, foods service). ● Developed demand and sales plan that contributed decisively to the feasibility analysis of the project, ensuring approval and implementation of a new business unit, a distribution center in Manaus/AM, with investments of around R $ 15 million. Show less