Fernanda Maugeri Levy Email & Phone Number

London, United Kingdom

Responsible for the successful delivery of high impact and high net income strategic brand partnerships in the FMCG industry with beauty companies in partnership with scientists at RBG Kew.Leading a multi-functional team of five with oversight of the partnership and the partnership budget, this is a pivotal role that brings together stakeholders from across Kew and works very closely with senior stakeholders at external companies.Acted as a liaison between RBG Kew science and commercial teams, facilitating global communication and adaptation of marketing plans to different regions in Europe, Latin America, US and Asia Pacific.Developed extensive experience in applying biodiversity and sustainability strategies to product development, business strategy and corporate marketing plans. Worked alongside Procter & Gamble to develop beauty products with natural ingredients and sustainable supply chain as a core element to the brand strategy.

São Paulo Area, Brazil

Responsible for the strategy and full marketing mix activation of fragrance and beauty portfolio (skincare and make-up). Leading sales & Demand Planning cycle for each category.Led brand and product launch with OMNI channel strategyWorked alongside Commercial, PR, Training and Retailers to build product & sales launch strategy

São Paulo Area, Brazil

Responsible for the development and execution of ROC Minesol suncare in Brazil. Managed and optimized the full execution mix : Pricing Strategy and brand positioning, Assortment per channel and region, Promotion and Pack & format strategy.Worked in partnership & collaboration with the sales and HCP marketing team to develop specific marketing and sales activation campaigns to both retailers and HCPs to drive sales through prescriptions.Full ownership of the demand planning and forecasting with collaboration of demand & supply chain teamPerformed business roadshows throughout the country to present the product launch strategies to regional sales and retailers. Led the brand renovation strategy with the corporate team in France as the only country involved on Product innovation and development due to sales representativity

São Paulo Area, Brazil

Responsible for NPD and Marketing activation of three new brands in the personal care and hair care market, considering the categories’ trends, customer insights and competitive scenario. Define the size of the portfolio, family’s variants and future line extensions. Owner of the stage gate process for each of the three brands, project managing product development, connecting with R&D, supply chain, purchase to guarantee timings were achieved.Responsible for the personal care budget, looking after marketing & communication and product development with P&L oversight together with finance.

São Paulo Area, Brazil

Delivered the female deodorants’ portfolio activationImplemented the launch of the company’s biggest-selling deodorant in 2011Managed the development of a new deodorant franchise for Latin America

São Paulo, Brazil

Supported the Senior Brand Manager with product launch activation materialsPrepared market analysis reports and presentationMonitores competitors launches and retail activationManaged the branded budget with the support of the Senior Brand Manager

São Paulo, Brazil

General support to the Fragrances Marketing team with the marketing mixSupport to sales presentationSupport to B2B product launch material preparationCompetitors monitoringSupport of trends presentation

Master In Business Innovation For Creative Organisations, Business/ Entrepreneurship

Cmm - Cerificate In Marketing Management, Certificate In Marketing Management

Bachelor Of Publicity And Marketing, Publicidade E Marketing

Ensino Medio Completo