Flavio Mayerhofer holds degrees in Technology, Cinema, and Marketing. As a seasoned professional in the field of communication and technology, he brings over two decades of experience to the table.He is a co-founder and the president of ABMETA (Brazilian Metaverse Association) and currently serves as the Head of Metaverse at StudioMeta.AI, an innovative and cutting-edge company founded in 2007. StudioMeta.AI is dedicated to Virtual and Augmented Reality, as well as ongoing research on applications and Metaverses utilizing Artificial Intelligence as a means of optimization and creation.Flavio is widely recognized for his remarkable track record in directing, producing, and executing interactive and immersive projects for prominent national and international brands. His portfolio boasts an impressive list of clients, including Ericsson, Motorola, Facebook Meta, Mercado Livre, Samsung, Nokia, Qualcomm, Globo, HBO, Sebrae, Heineken, Petrobras, Shell, LG, Casas Bahia, McLaren, Claro, Serasa, Stone, XP Investimentos, L'Oréal, Accor Hotels, and many others.In addition to his significant work, Mayerhofer generously shares his knowledge and experience with the industry through lectures and active involvement in nonprofit associations related to these markets. His active contributions to organizations like ABMETA, BRAVI, XRBR, XRInclusion, SEBRAE, and ETC inspire him daily in the pursuit of innovation and technology.During his leisure time, Flavio enjoys spending quality time with his daughter, whether it be exploring natural trails or indulging in board games. And when real-life circumstances hinder these activities, he immerses himself fully in the captivating world of the Metaverse, finding an escape and fueling his passion for innovation and technology.