- Leveraged Paid Search and Paid Social Go-To-Market strategies to fill the lead pipeline for bootstrapping B2B SaaS - specilising on EdTech and working with sales teams directly to convert prospects.- Managed internal marketing, using inbound and outbound to generate enquiries, by creating content, interviewing experts in the Inlight Talks Podcast, and cold prospecting to spark business relationships with LinkedIn Sales Navigator.

With a strong focus on data-driven strategies & a passion for delivering tangible results, I spearheaded campaigns for a diverse portfolio of clients, achieving high project success rates.Key Responsibilities:✔️ Directed a team of three PPC specialists, fostering a collaborative environment that encouraged curiosity and excellence.✔️ Designed and executed cutting-edge Google Ads campaigns, leveraging 1st party data to maximise ROI + meet target KPI. Proficiently handling all aspects of campaign setup, tracking, and optimization, ensuring seamless performance across various platforms and channels.✔️ Successfully pitched services to prospects, including upsells and cross-sells, by showcasing value-added propositions as measured by high company close rates.✔️ Managed client relationships and expectations, by providing transparent and robust communication that aligned business goals and ensured the objectives were exceeded.✔️ Conducted technical installations, including precision conversion tracking and seamless integrations with various web builders/CMS, to report on campaign performance accurately.Notable Achievements:🌟 Orchestrated account optimisation + scaling, propelling monthly revenues from £10k to +£220K while maintaining 6x ROAS efficiency, all under six months. Making a significant impact on the eCom client's bottom line MoM.🌟 Pioneered a small business initiative, that brought clients from 0 to £20K in ad revenue within three months, catapulting them into a new era of growth.🌟 Revolutionized the lead generation system for one of London's largest construction companies, building a highly predictable and robust lead pipeline for sustained success.

Drove relevant traffic and optimised conversion rates for a SaaS startup platform connecting private teachers with students. The service mission aimed to provide bespoke quality education. My task was to help raise awareness and optimise conversion rates. Thus, I recommended running temporary broad Google Ads to reveal a keyword list triggering the match. Next, DAFME was able to run exact match advertising campaigns by using data-based top keyword opportunities on copywriting and across key pages by developing relevant SEO-friendly content. Lastly, I advised that creating goal-specific landing pages for every ad was critical to act as isolated tests.As a result, the initiative has generated over 50,000€ in Q4 2019 with a total advertising cost of 5,000€. Further, cost per conversion (CPC) decreased to under 5€ and conversion rates peaked at 25% due to aggressive digital campaigns with an 80% impression share for searches related to this service type.Moreover, generating robust platform network effects where the number of tutors grew by 2125% and the number of students by 1875% concerning last year. Therefore, developing a steady stream of revenue for DAFME. Additionally, this project ran during a troubled 2020; demand for next year is expected to double.This experience enhanced my digital marketing skills by working with data, ideating and implementing campaigns, developing content, and using my creativity in a multicultural setting - a determinant skill set to drive growth.