Fiona Mcgregor Email & Phone Number

London, England, Gb

As the Event Manager for App Promotion Summit, I play a pivotal role in the planning and execution of large-scale conferences in New York, Berlin, London, and San Francisco. My responsibilities include:- Logistics Management: Overseeing all logistical aspects of each event, ensuring a smooth and efficient process from start to finish.- Sponsor Coordination: Managing sponsor logistics, fostering relationships, and ensuring sponsors have a valuable presence at our events.- Contract Negotiation: Handling negotiations with vendors, venues, and partners to secure favorable terms and deliver high-quality experiences.- Brand Management: Developing and executing strategies for social media, website content, print materials, and overall branding to promote events and elevate the App Promotion Summit presence.I’m passionate about connecting industry leaders and making every event memorable.

- Social media (Twitter, LinkedIn, Facebook, Instagram, YouTube, Wistia, Flickr, Pinterest, Vimeo etc.)- Copywriting (newsletters, blogs, white papers, case studies, e-newsletters) with a focus on building SEO- Marketing strategy- Graphics (posters, digital media, infographics, brochures)- Web content, build and website management- Marketing automation systems and workflows- Events planning, promotion and coordination- Trade shows / exhibitionsI specialize in engaging customers and building SEO through consistent quality digital and events marketing. I pride myself on coming up with creative ideas for marketing campaigns to attract new clients and create engagement.

Gb

- Brainstorming and implementing event plans and concepts- Budgeting and invoicing- Liaising and negotiating with vendors - Negotiating sponsorship deals- Managing branding and communication including building and maintaining events websites- Detailed proposals for events (including timelines, venues, suppliers, legal obligations, staffing and budgets)- Manage all event planning, logistics and manage event onsite and troubleshoot on the day of the event to ensure that all runs smoothly and to budget- Manage a team of staff, giving full briefings- Organise facilities for car parking, traffic control, security, first aid, hospitality and media- Make sure that insurance, legal, health and safety obligations are followed- Oversee the dismantling and removal of the event- Produce post-event evaluation to inform future eventsEvents include:- The Scottish Fairy Festival- Detox Health Beauty Festival (with partner organisation) - A Christmas Fairy Trail (with partner organisation) - Canteen Street Food Festival (with partner organisation) - Archerfield 10k- The Dirleton Run (with partner organisation) - Weddings and private bookings- Workshops, speakers, panel and educational events

- Social media (Twitter, LinkedIn, Facebook, Instagram, YouTube, Wistia, Flickr, Pinterest, Vimeo etc.)- Copywriting (newsletters, blogs, white papers, case studies, e-blasts) with a focus on building SEO- Marketing strategy- Google AdWords- Facebook, YouTube, LinkedIn adverts- Graphics (posters, digital media, infographics, brochures)- Web content and website management- Media releases and PR- Events planning, promotion and coordination- Marketing automation systems and workflows- Trade shows / exhibitionsI specialize in engaging customers and building SEO through consistent quality digital marketing. I pride myself on coming up with creative ideas for marketing campaigns to attract new clients and create engagement. January 2017 – present - The Physiotherapy Place, Edinburgh (4-8 hours p/w)January 2018 – May 2018 - Product Forge, Edinburgh (3 days p/w)January 2017 – February 2018 - Archerfield Walled Garden, East Lothian (3 days p/w)January 2017 – April 2017 - ROAR Fitness, London (adhoc)

Kelowna, British Columbia, Ca

The role initially involved a full set up of all marketing channels including a new website, social media pages, a full rebrand, marketing plan and automated lead nurture campaigns. Other duties:- Creating a digital marketing strategy (including expected CPC metrics, download rates, blogging, video production, webinars etc.) - Planning, implementing and tracking paid digital marketing campaigns across Facebook, Instagram, Adwords, YouTube and LinkedIn.- Identifying and implementing other lead generation channels.- Metrics and data analysis and using analytics to make data-driven decisions.- Social media page management and content creation (LinkedIn, Twitter, Facebook, YouTube, Wistia)- Website and SEO- Copy writing and graphics (thought leadership blogs, newsletters, video scripts, white papers, infographics, and web content)INhouse creates marketing videos for $500, delivered in 5 days, and we’ll give you all the help you need to get it done right. We help you shoot a professional level video on your smartphone in minutes then we turn it around for you in 5 days, fully edited, branded and animated. www.inhousevideo.com

Developed, planned, and organized a 3-week charity lawn bowling tournament aimed at young professionals in the Okanagan. In 2015, we ran the event for 130 people and raised over $12,000 for our partner charity, Elevation Outdoors.Organized everything from marketing and brand development (website, social media, sponsorship package, poster, etc.), event logistics, partnership/sponsorship development (including a 3-year Presenting Sponsorship deal with BDO), and media outreach -- with coverage on Global News, ShawTV, Castanet, The Daily Courier, Kelowna Now, and AM1150.www.onthelawn.ca

Kelowna, Bc, Ca

Accelerate Okanagan (AO) is the Okanagan's top incubator and resource hub for the tech industry.Responsibilities included:- Branding, website, SEO, content, and analytics.- Market AO’s programs and events to startups across Canada to attract applications.- Social media including multiple Twitter accounts, Facebook pages, Vimeo, YouTube, LinkedIn and Flickr.- Media relations including writing and distributing multiple media releases (for clients and for AO) and organizing press conferences.- Content creation such as ad campaigns, brochures, photography, videos, blogs, startup success stories, newsletters and e-blasts.- Event planning, promotion and coordination including Metabridge Conference, Startup Drinks series, Women In Tech series, Entrepereurs Unplugged events, Startup Week, workshops for entrepreneurs, and the annual Okanagan Technology Community New Year Kick Off Party.- Marketing strategy, budget and analytics.- Managing the Communications Coordinator and Metabridge Coordinators.- Assisting tech startups (that were taking part in AO’s programs) with their marketing activities and strategy.www.accelerateokanagan.com

The OYP Collective is guided by a strong team of representatives from almost every industry sector and Okanagan geographic boundary. By having a large cross section of industries represented, the Collective is able to keep its finger on the Young Professional pulse of the Region. In my role as Technology Member of Influence, I highlighted the challenges, needs and successes in the tech sector in order to find ways to collaborate with other industries in the Okanagan, with the goal of bringing more young professionals to the region.

The business provides a full range of stackable Perspex and wooden Champagne Trays that eliminate the problem of dropping glasses while serving. The unique design allows glasses to sit snugly in holes around the tray enabling waiters to move confidently around a room serving drinks without the risk of dropping glasses. Achievements: - Multiple designs registered at the Intellectual Property Office (UK)- Awarded place on Chamber of Commerce ‘Growth Pipeline’ program- Sold online to wholesalers and caterers across European and US markets- Promotion and sales at multiple tradeshows including Taste of Edinburgh, BBC Good Food Show, Grand Designs LIVE, Foodies Festival and Taste of London

Involved meeting corporate and private clients, designing furniture to their specifications and constructing pieces in the workshop. Carried out several successful advertising campaigns and exhibitions. Key Commissions: - Scottish Photographer of the Year and British Bar of the Year award plinths- Fully furnished Heb Hostel, Isle of Lewis - Chosen to be part of The Wych Elm Project alongside 20 top Scottish artists

A year long research project involving product design and rebranding of a surgical stapler for a Chinese medical engineering company. The position involved:- Meeting with key stakeholders, observing live surgery, contextual review and co-design- Design outputs included research driven, user focused fully resolved rapid prototypes and rendered CAD models - Extensive research into identifying customer base, product competition and production methods

25 Chapel Street, London, Gb

Test Lead for Web Interfaces and System Test Analyst The role involved defining, undertaking and documenting test procedures on software systems and their hardware interfaces. Creating and maintaining test data and liaising with members of the technical development team to resolve issues on the Smart Energy Kit domestic energy-monitoring project.

Master, Design

Diploma, Furniture Design, Making And Restoration

Bsc, Health Sciences

Education record