Executive Collaboration: Proven ability to work effectively with senior executives on strategic planning, campaign roadmaps, and enterprise initiatives.Lead Cross-Functional Teams: Develop and execute comprehensive marketing strategies with cross-functional teams across Humana’s lines of business.Support Agile Marketing Pods: Lead MarTech and Data efforts for Enroll & Onboard, Retention, Wellness, and Pharmacy marketing pods, applying Agile Methodologies and Customer Journey Mapping.Enhance Architectural Frameworks: Scale marketing operations with data and technology frameworks, leveraging Cloud Computing and Software Development Life Cycle (SDLC).Manage Professional Service Vendors: Oversee service contracts and manage relationships with Deloitte, IBM, and Salesforce, coordinating closely with stakeholders.Pioneer Upskilling Programs: Develop and train 100+ users on Salesforce Marketing Cloud, enhancing technical knowledge for campaign strategy and deployment.Conduit Between Business, Marketing, and IT: Act as the key liaison, ensuring seamless communication and collaboration across business, marketing, and IT departments.Day-to-Day Marketing Operations: Responsible for daily marketing operations across the Communications Hub and Agile Scrum pods, including managing ceremonies and ensuring smooth workflows.

Developed Automated Marketing Campaigns: Spearheaded fully automated 360° marketing campaigns, leveraging Customer Segmentation Strategy and Marketing Automation.Delivered Automation Solutions: Implemented cutting-edge solutions for Demand Generation and Customer Acquisition using Salesforce Marketing Cloud and SaaS platforms.Secured Business Requirements: Led business requirements gathering, Customer Journey Mapping, prototyping, and testing, applying Project Management and Requirements Analysis skills.Drove Data Segmentation and Visualization: Directed data segmentation, Data Analysis, and visualization initiatives, providing actionable insights with SQL and Data Analytics.Served as CX Lead: Acted as the liaison between Marketing, Sales, Digital, and IT to enhance User Experience (UX) and Customer Relationship Management (CRM).Managed Vendor Relationships: Oversaw relationships with contractors and vendors, including Salesforce.com and Adobe Workfront, ensuring successful project delivery.

Before and during the pandemic, I pursued an accelerated executive program at Harvard in Data Science and AI, completing it in February 2021 and applying the knowledge to consulting projects before joining SCE in April 2021.

Transformed CRM Initiatives: Leveraged data analytics to enhance customer journeys in Marketo and Salesforce Marketing Cloud (SFMC), driving improved customer relationship management (CRM).Omni-Channel Automation: Orchestrated automated B2B and B2C campaigns across social media, email, and SMS/push channels, boosting digital marketing and online marketing efforts.Data-Driven Leadership: Applied advanced data analytics to improve customer targeting, segmenting, and engagement, supporting demand generation and customer acquisition.Tech Management: Oversaw CRM, CMS, and MarTech stack, ensuring execution and data integrity, enhancing marketing operations and marketing automation.Cutting-Edge Tech Utilization: Utilized advanced data tools for customer acquisition and demand generation, integrating product marketing and brand marketing strategies.Cross-Functional Collaboration: Worked closely with brand licensing teams at Creative Artists Agency, as well as internal Playboy leaders and associates. Collaborated with teams across marketing, licensing, production, manufacturing, and more.

From July 2017 to December 2018, I consulted through my own corporation, helping small businesses optimize CRM platforms, enhance customer segmentation, and improve email marketing campaigns. This prepared me for my next consultant role at Playboy Enterprises.

Global Event Strategy: Worked closely with leading global enterprise executives on event strategy, management, and execution across EMEA, Asia, Europe, and the Middle East. Supported brand loyalty programs, product launches, and industry-leading events worldwide.Event Registration and Vendor Management: Developed and managed global event registration and execution strategies. Expert in managing global service vendors, registration tools, and technologies.High-Volume Campaigns: Delivered email and SMS campaigns to over 100,000+ monthly subscribers, ensuring effective communication and engagement.Data-Driven Strategies: Leveraged data analytics and customer segmentation strategies for advanced user engagement and customer journey mapping.Global B2B Event Marketing: Managed global B2B event marketing for email, mobile, and push, enhancing marketing automation and online marketing efforts.Experiential Marketing: Created experiential consumer marketing product events and experiences, integrating product marketing and brand marketing strategies.

Ad Strategy and Monetization: Developed strategies for ads, audience growth, and asset monetization, enhancing digital marketing efforts.Content Automation: Led content automation across social media, brand websites, consumer micro-sites, and dealer portal product websites, improving marketing operations.Paid Search Optimization: Optimized the paid search program, reducing costs by $100,000 (8% of spend) through strategic planning and data analysis.Increased Activations: Boosted activations by 25% through effective paid media and email strategies, driving customer acquisition and demand generation.Market Strategies: Implemented market strategies that achieved a total social media reach of 2 million, leveraging brand marketing and content strategy.Cross-Functional Collaboration: Worked closely with teams across sales operations, product management, and project management to ensure successful execution of marketing initiatives.

Campaign Development and Launch: Built, tested, and launched campaigns across paid search, display, and social media, significantly enhancing digital marketing efforts.SEO and Web Properties: Executed marketing activities to maintain web properties within the top 5 search results, leveraging data analysis and content strategy.Increased Click-Through Rates: Boosted click-through rates on e-blast campaigns from 4% to 18%, driving customer acquisition and demand generation.Digital Campaign Management: Managed over 100 digital campaigns, overseeing development, control, and evaluation to ensure effective marketing operations.Regional Dealership Support: Supported the regional dealership network across Southern California, leading the planning and execution of digital promotions.Corporate Blog Development: Spearheaded the development of a corporate blog, growing traffic to over 200,000 unique monthly browsers, enhancing brand marketing and online presence.