Martin Ling Email & Phone Number

Shanghai, China

Hong Kong

- Manage shops with 2X Apple retail sales / sq. ft;- Implement executable SOPs to fulfill corporate growth strategy;

Hong Kong

• Managed the product lifecycles from understanding the concept, assessing gaps, defining key attributes through product launch and ongoing management.• Conducted market research to determine market size, demographic and competition for the life-style product that has a unique value proposition to capture online spending.• Designed and executed a “zero” inventory strategy by leveraging contract manufacturers’ capabilities, while meeting production goal.• Designed and executed a daily material scheduling system that allowed just-in-time (JIT) supply chain planning with Bills of Materials (BOM) execution; such applications included scheduling, tracking, and ordering error report used to validate against the ordering parameters.• Created user interaction flow diagram (UI Design) and coordinated with IT team to transfer the Design Specifications to enhance online shopping experience.• Built a list of core keywords based on the value proposition to highlight the value of the brand and to be used in search engine optimization (SEO).• Led, developed and managed push (email) marketing strategy and oversaw email/push marketing calendars.

Guangzhou, Guangdong, China

• Executed a marketing strategy for a online desktop software with a target user base of approximately 10 million students in Guangzhou, China.• Conducted a ‘Focus Group’ with prospective users to gather consumer insight and created surveys to capture customer feedback into the online product requirements.• Engaged interactive group session with opinion leaders to promote online desktop technology and consequently to better understand students’ needs.• Created low-cost promotional products to attract new registered users increased to over 5,000 users within 6 months.• Designed ‘cold-calling’ campaign to develop sales channels in China and established advertising an pricing revenue model.• Extracted email lists from marketing database resources and designed email campaign to meet our push strategy.

Guangzhou, Guangdong, China

• Oversaw the operation of a women’s shoe factory with over 300 workers and yearly turnover of US $2,000,000.• Created and implemented a plan to shift from replenishment to supply chain management model resulting in increased monthly on-time delivery from approximately 60% to 90%.• Optimized supply chain workflow with a master production scheduling system for a rolling 13 week period, thereby cutting inventory cost and days of supply (DOS) by 50%.• Established Bill Of Materials (BOM) to track approximately 300 components monthly and to monitor the inventory standing to create necessary P.O.s from vendors.• Implemented a daily production monitoring process (labor, materials, WIP, etc) by using KPIs ("Line Count Fill Rate", "Case Fill Rate", etc) to easily identify bottlenecks and to allocate extra capacity to handle any unplanned customer requests.• Identified and implemented new QC requirements ("Reject Ratio", "Takt Time", etc), resulting in a reduction of scrap by 95% with an enhanced process to select and handle materials.• Strategically cut vendor base from 25 to 7 dedicated suppliers within each material category (leather, accessories, etc) which significantly reduced sourcing costs and increased volume discounts.• Maintained strong vendor relationships. For example, provided a clear set of material requirements approximately 3-5 months ahead of ex-factory dates and negotiated mutually agreeable payment terms to improve the organization’s cash flow.• Instructed junior level management to develop a training process to train workers to carry out additional responsibilities and thereby reducing labor cost by 5%.• Educated customers to better understand factory’s production cycle, thereby collectively devised an improved supply chain system from sample making, quality control, to finished goods.

• Managed different aspects of contracts including analyzing terms and conditions to appropriately setup contracts, member eligibility, contract amendments and discount structure maintenance.• Supported 8 healthcare accounts including Aetna, which generated $200MM/ year in sales in 2004.• Performed financial (ROI) analysis relating to rebates, sales and market share for a $32MM/ year major regional Managed Care accounts for key strategic brands.• Analyzed customer performance to determine the effectiveness of performance based contracts and to ensure appropriate contract tier placement (1st, 2nd, 3rd, etc).• Worked closely with RAMs and NAMs on an ongoing basis to understand customer needs and to resolve any data or formulary discrepancies.• Assisted and supported account managers during negotiations of contracts by coordinating analyses, legal reviews and evaluation of business objectives, while achieving department goals.

Master Of Engineering (Meng), Industrial Engineering

Product Management Immersive, Product Management

Activities and Societies: Customer Development/Research; MVP(Minimum Viable Product) Development; Usability Testing (interviews, A/B.

Bachelor Of Science (Bs), Industrial Engineering

Bachelor Of Laws (Llb), Law, 2:1