Martin Ling

Martin Ling Email and Phone Number

CEO @ EMME | Master of Engineering (MEng) @
Martin Ling's Location
Shanghai, China, China
Martin Ling's Contact Details

Martin Ling personal email

About Martin Ling

Leading EMME as CEO, my journey in retail innovation has been marked by a relentless pursuit of excellence and strategic growth. With a strong foundation in business strategy, marketing strategy, and strategic sourcing, our team has successfully managed to outperform market standards, setting new benchmarks for sales efficiency.At EMME, we have harnessed the power of data visualization and database methodologies to not only optimize operations but also to enhance our business intelligence capabilities. Our collective efforts have empowered us to stay at the forefront of the retail industry, ensuring EMME remains synonymous with tasteful and cutting-edge concepts.

Martin Ling's Current Company Details
EMME

Emme

CEO @ EMME | Master of Engineering (MEng)
Martin Ling Work Experience Details
  • Emme
    Ceo
    Emme Jan 2021 - Present
    Shanghai, China
  • Eva Essential
    Ceo
    Eva Essential Mar 2013 - Nov 2021
    Hong Kong
    - Manage shops with 2X Apple retail sales / sq. ft;- Implement executable SOPs to fulfill corporate growth strategy;
  • Fortel Holdings Limited
    Product Manager
    Fortel Holdings Limited 2009 - 2011
    Hong Kong
    • Managed the product lifecycles from understanding the concept, assessing gaps, defining key attributes through product launch and ongoing management.• Conducted market research to determine market size, demographic and competition for the life-style product that has a unique value proposition to capture online spending.• Designed and executed a “zero” inventory strategy by leveraging contract manufacturers’ capabilities, while meeting production goal.• Designed and executed a daily material scheduling system that allowed just-in-time (JIT) supply chain planning with Bills of Materials (BOM) execution; such applications included scheduling, tracking, and ordering error report used to validate against the ordering parameters.• Created user interaction flow diagram (UI Design) and coordinated with IT team to transfer the Design Specifications to enhance online shopping experience.• Built a list of core keywords based on the value proposition to highlight the value of the brand and to be used in search engine optimization (SEO).• Led, developed and managed push (email) marketing strategy and oversaw email/push marketing calendars.
  • Www.Oooja.Com
    Sales & Marketing Manager
    Www.Oooja.Com 2007 - 2009
    Guangzhou, Guangdong, China
    • Executed a marketing strategy for a online desktop software with a target user base of approximately 10 million students in Guangzhou, China.• Conducted a ‘Focus Group’ with prospective users to gather consumer insight and created surveys to capture customer feedback into the online product requirements.• Engaged interactive group session with opinion leaders to promote online desktop technology and consequently to better understand students’ needs.• Created low-cost promotional products to attract new registered users increased to over 5,000 users within 6 months.• Designed ‘cold-calling’ campaign to develop sales channels in China and established advertising an pricing revenue model.• Extracted email lists from marketing database resources and designed email campaign to meet our push strategy.
  • Imperia Capital International Holdings Ltd.
    Operations Manager
    Imperia Capital International Holdings Ltd. 2005 - 2007
    Guangzhou, Guangdong, China
    • Oversaw the operation of a women’s shoe factory with over 300 workers and yearly turnover of US $2,000,000.• Created and implemented a plan to shift from replenishment to supply chain management model resulting in increased monthly on-time delivery from approximately 60% to 90%.• Optimized supply chain workflow with a master production scheduling system for a rolling 13 week period, thereby cutting inventory cost and days of supply (DOS) by 50%.• Established Bill Of Materials (BOM) to track approximately 300 components monthly and to monitor the inventory standing to create necessary P.O.s from vendors.• Implemented a daily production monitoring process (labor, materials, WIP, etc) by using KPIs ("Line Count Fill Rate", "Case Fill Rate", etc) to easily identify bottlenecks and to allocate extra capacity to handle any unplanned customer requests.• Identified and implemented new QC requirements ("Reject Ratio", "Takt Time", etc), resulting in a reduction of scrap by 95% with an enhanced process to select and handle materials.• Strategically cut vendor base from 25 to 7 dedicated suppliers within each material category (leather, accessories, etc) which significantly reduced sourcing costs and increased volume discounts.• Maintained strong vendor relationships. For example, provided a clear set of material requirements approximately 3-5 months ahead of ex-factory dates and negotiated mutually agreeable payment terms to improve the organization’s cash flow.• Instructed junior level management to develop a training process to train workers to carry out additional responsibilities and thereby reducing labor cost by 5%.• Educated customers to better understand factory’s production cycle, thereby collectively devised an improved supply chain system from sample making, quality control, to finished goods.
  • Pfizer
    Managed Care Manager
    Pfizer Mar 2001 - Oct 2005
    • Managed different aspects of contracts including analyzing terms and conditions to appropriately setup contracts, member eligibility, contract amendments and discount structure maintenance.• Supported 8 healthcare accounts including Aetna, which generated $200MM/ year in sales in 2004.• Performed financial (ROI) analysis relating to rebates, sales and market share for a $32MM/ year major regional Managed Care accounts for key strategic brands.• Analyzed customer performance to determine the effectiveness of performance based contracts and to ensure appropriate contract tier placement (1st, 2nd, 3rd, etc).• Worked closely with RAMs and NAMs on an ongoing basis to understand customer needs and to resolve any data or formulary discrepancies.• Assisted and supported account managers during negotiations of contracts by coordinating analyses, legal reviews and evaluation of business objectives, while achieving department goals.

Martin Ling Skills

Business Strategy Marketing Strategy Strategic Sourcing Process Improvement Wireframes Product Management Data Vizualization Tableau Sql Relational Database Cross Functional Team Leadership Strategy Leadership E Commerce Pharmaceutical Industry Competitive Analysis Digital Wireframe Storyboarding Customer Interview/survey Minimal Viable Product Landing Page Lean Canvas Usability Testing Rapid Prototyping

Martin Ling Education Details

Frequently Asked Questions about Martin Ling

What company does Martin Ling work for?

Martin Ling works for Emme

What is Martin Ling's role at the current company?

Martin Ling's current role is CEO @ EMME | Master of Engineering (MEng).

What is Martin Ling's email address?

Martin Ling's email address is fm****@****ail.com

What schools did Martin Ling attend?

Martin Ling attended Cornell University, General Assembly, Cornell University, The Manchester Metropolitan University.

What skills is Martin Ling known for?

Martin Ling has skills like Business Strategy, Marketing Strategy, Strategic Sourcing, Process Improvement, Wireframes, Product Management, Data Vizualization, Tableau, Sql, Relational Database, Cross Functional Team Leadership, Strategy.

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