•Leading the website's application redesign for an improvement in Web Content Accessibility Guidelines (WCAG) level AA compliance, enhancing user experience and inclusive design.

•Led an international cross-functional team of engineers and designers through the redesign development of the company's web-based application, adhering to strict project timelines and Agile methodology. Successfully completed the project within six months and on budget, resulting in a 20% increase in website traffic.•Directed the seamless migration project from manual processes to a cloud-based field service management software solution, achieving a 30% increase in operational efficiency and eliminating the risk of potential customer losses previously attributable to manual oversight. •Trained the company staff and managers (engineers, financial department, leadership, techs) in utilizing the new cloud-based software, resulting in a 95% proficiency rate among employees within three months of implementation.

•Managed an Agile software development to enhance the financial banking experience of the 600K highest-tier profitable customers, seeking to boost the Bank's profitability during the pandemic. •Collaborated with stakeholders to optimize the customer journeys and service protocols of the Contact Center, Branches and Software Web Applications, resulting in a notable increase in the customers satisfaction Net Promoter Score (NPS) within the first six months of implementation.

•Contributed to the development of a successful business case and executed a $3 billion MXN investment budget to strategically transform 180 micro markets and optimize 450 branches nationwide, resulting in a 20% increase in profitability and enhancement in overall customer experience.•Established and managed executive management and board-level reports, alongside KPI dashboards to track critical metrics including Customer Experience, Business Volume and Profitability in transformed national micro-markets.

•Led the accounting team, monitoring closely KPI's & financial reports to maximize compliance of policies and procedures overseeing company's cash flow, AR/AP and evaluating and managing risk.•Oversaw company's cash flow, AR/AP and evaluated and managed risk.

•Identified and pursued new sales prospects with specific segmentation criteria within existing or untapped markets to increase portfolio profitability.•Built strong customer relationships, by identifying their needs and personal objectives to make appropriate investment, loans and insurance recommendations, resulting in consistently achieving quarter over quarter sales/revenue goals.

•Developed training programs quarterly to address each sales representatives' specific development needs.•Worked directly under the Zone Director to develop the commercial sales strategy resulting in Zone Year on Year growth/revenue and reaching National TOP Zone in profitability.

•Monitored Santander's and competitors retail and SMEs commercial indicators in order to increase market share.•Compiled reports and dashboards to inform sales and management with suggested strategies for improving business performance.