Flavia Monteiro Email and Phone Number

Annual Revenue: €2,2 billionOperative analysis, co-development and execution of a 360° global category strategy and seasonal category business plan to support INTERSPORT on its mission to be the leader in omni-channel category specialty retail.Definition of planogram guidelines and masterplans for category assortment in order to optimize proposition and retail operation efficiency through analysis of retail data (sell in / sell out), market data (including competitors) and monitoring… Show more Annual Revenue: €2,2 billionOperative analysis, co-development and execution of a 360° global category strategy and seasonal category business plan to support INTERSPORT on its mission to be the leader in omni-channel category specialty retail.Definition of planogram guidelines and masterplans for category assortment in order to optimize proposition and retail operation efficiency through analysis of retail data (sell in / sell out), market data (including competitors) and monitoring of product and market trends.Analysis driven recommendations on space allocation per cluster (including digital) to meet financial planning targets while collaborating with territory teams to support planogram implementation and ensure accurate store plans are generated/maintained.Seasonal duties encompasses: category budget planning, sales forecast and figures of assortments, calendar management and strategic brand exclusive briefing. Show less

Annual Revenue: €1,7 billionOperative analysis, co-development and execution of a 360° global category strategy and seasonal category business plan to support INTERSPORT on its mission to be the leader in omni-channel category specialty retail.Definition of planogram guidelines and masterplans for category assortment in order to optimize proposition and retail operation efficiency through analysis of retail data (sell in / sell out), market data (including competitors) and monitoring… Show more Annual Revenue: €1,7 billionOperative analysis, co-development and execution of a 360° global category strategy and seasonal category business plan to support INTERSPORT on its mission to be the leader in omni-channel category specialty retail.Definition of planogram guidelines and masterplans for category assortment in order to optimize proposition and retail operation efficiency through analysis of retail data (sell in / sell out), market data (including competitors) and monitoring of product and market trends.Analysis driven recommendations on space allocation per cluster (including digital) to meet financial planning targets while collaborating with territory teams to support planogram implementation and ensure accurate store plans are generated/maintained.Seasonal duties encompasses: category budget planning, sales forecast and figures of assortments, calendar management and strategic brand exclusive briefing. Show less

Annual Revenue: €404 millionDevelopment and execution of a 360° global category strategy and the seasonal business plan.Develop together with global category team winning category strategies that are differentiating vs. competition.Lead global category strategy into national category plan​s.Lead global category team, mediate differences and facilitate decisions​.Translate category objectives (KPI) into operational BP.​Influence implementation of seasonal cat… Show more Annual Revenue: €404 millionDevelopment and execution of a 360° global category strategy and the seasonal business plan.Develop together with global category team winning category strategies that are differentiating vs. competition.Lead global category strategy into national category plan​s.Lead global category team, mediate differences and facilitate decisions​.Translate category objectives (KPI) into operational BP.​Influence implementation of seasonal cat. BP​.Lead global supporting functions to achieve aligned delivery of category strategy​,Communicate category strategy to all markets and ensure adjustment​.Influence global category strategy execution and provide support/advice where required​.Full understanding of suppliers strenghts and charactericstics to supporti supplier contract negotiations. Show less

Seasonal Revenue: €109 millionLeading a team of 4 product managers towards sell-in tools excellence of private brands (McKinley, energetics, ProTouch and ITS) with direct reporting line into the Head of PLM Process. Our mission is to improve communication of the seasonal highlights and overall available range (SKUs, prices, design concepts, color stories etc.) to our markets.We develop digital catalogs, features comparison charts along with multiple merchandising support materials in… Show more Seasonal Revenue: €109 millionLeading a team of 4 product managers towards sell-in tools excellence of private brands (McKinley, energetics, ProTouch and ITS) with direct reporting line into the Head of PLM Process. Our mission is to improve communication of the seasonal highlights and overall available range (SKUs, prices, design concepts, color stories etc.) to our markets.We develop digital catalogs, features comparison charts along with multiple merchandising support materials in partnership with our marketing department and external agencies, so that the buyers can have the best tools to rely on when defining their local assortments. Show less

Annual Revenue: €15,8 millionGlobal product line management of Running apparel (men, women and kids). Market research regarding opportunities, product innovations, emerging trends, materials, features and price points creating detailed international range plans and managing SKU efficiency.Briefing designers on direction, range plan, product features and price positioning respecting development timelines.Presenting and actively selling the collections to the buyers of our… Show more Annual Revenue: €15,8 millionGlobal product line management of Running apparel (men, women and kids). Market research regarding opportunities, product innovations, emerging trends, materials, features and price points creating detailed international range plans and managing SKU efficiency.Briefing designers on direction, range plan, product features and price positioning respecting development timelines.Presenting and actively selling the collections to the buyers of our international BUs (40+ countries) at advisory and sales meetings.Cooperation and alignment with Category Management for the execution of common category strategies in retail. Show less

As well as Leroy Merlin, Decathlon is part of the French holding Association Familiale Mulliez - different flag but core values and method of operating remain the same.Leadership team of first opening in the Swiss market.

Responsible for decorative lighting and LED panels strategy and co development of the global range (6 direct reports).Main activities: development of product ranges from a customer-centric perspective, selection of suppliers, definition of logistics flow and negotiation of purchasing conditions with suppliers.My responsibilities included efficient and profitable asset rotation, training and supporting our stores to forecast and manage their stock in order to provide the best customer… Show more Responsible for decorative lighting and LED panels strategy and co development of the global range (6 direct reports).Main activities: development of product ranges from a customer-centric perspective, selection of suppliers, definition of logistics flow and negotiation of purchasing conditions with suppliers.My responsibilities included efficient and profitable asset rotation, training and supporting our stores to forecast and manage their stock in order to provide the best customer experience whilst protecting the business balance sheet.I was also responsible for communication and defining mandatory elements regarding marketing of the products in stores (merchandising, sales plan, dissemination of the product culture) as well as in digital environment (e-commerce and social media), all while actively participating in the optimization of purchasing conditions and private brand product development for Adeo Group within International Product Synergies.Annual Revenue: +10.4% yoyPrivate Brand Participation: +96.5% yoyAwarded “Best Performing Collection” of the Year: +35% yoy Show less

Leading the regional commercial strategy of both flooring and carpets departments to be deployed by 11 managers in the state of São Paulo: 5 cities / 6 stores.Reporting to both Regional and Product Directors.

In charge of flooring department (representing more than 17% of business revenue - the largest share out of all 15 departments) and cross-selling strategy of our operation.Managing a team of +30 including sales associates, promoters, a commercial coordinator and a designer.Accomplished human resource's activities by recruiting, selecting, training and coaching.Main achievements: gained 7 positions in the national ranking, best inventory performance in the country* (reduced up to 30%… Show more In charge of flooring department (representing more than 17% of business revenue - the largest share out of all 15 departments) and cross-selling strategy of our operation.Managing a team of +30 including sales associates, promoters, a commercial coordinator and a designer.Accomplished human resource's activities by recruiting, selecting, training and coaching.Main achievements: gained 7 positions in the national ranking, best inventory performance in the country* (reduced up to 30% of non-moving/wanted stocks), top 3* new consumers acquisition and top 5* business attractiveness in the category.Net income growth = 21% yoy.Direct reporting line into the Commercial Director.*Out of 37 stores. Show less

As member of the product development team, I was assigned to the flooring department and my role was to develop new products and strategies based on market and consumer research, prospect suppliers, determine product's pricing as well as its logistical flow, set sales targets, develop merchandising guidelines among other activities concerning category management.

Recruited for Leroy Merlin's trainee program I was assigned to work in the company's highest revenue store in Brazil for a training that consisted in a 4-month job-rotation in areas such as supply chain, sales, customer service and HR, followed by the mission of reconstructing an entire product line ranging from strategic planning to physical in-store implementation. Simultaneously to this project, in order to develop leadership skills, my role was also to co-manage three departments (bath… Show more Recruited for Leroy Merlin's trainee program I was assigned to work in the company's highest revenue store in Brazil for a training that consisted in a 4-month job-rotation in areas such as supply chain, sales, customer service and HR, followed by the mission of reconstructing an entire product line ranging from strategic planning to physical in-store implementation. Simultaneously to this project, in order to develop leadership skills, my role was also to co-manage three departments (bath, plumbing and kitchen), with the guidance of a coach, as a junior commercial manager.And finally I was also part of the merchandising team, where I was trained in all concepts and tools, both micro and macro merchandising, while being directly mentored by the Merchandising Director.Project results: +47% sales growth, +29% gross margin progression and +15% increase of average sale. Show less

Godrej Group is a leading emerging markets (Asia, Africa and Latin America) company enjoying the patronage of 1.15 billion consumers globally across 3 categories: home care, personal care and hair care.I joined the group for an international work experience in Santiago, Chile and was assigned in the marketing department as a product designer given the challenge to develop the new identity for both hair caring and styling lines.

Responsible for changing, developing and introducing new products with focus on packaging design and specifications. All process was coordinated with customer service as an interface for external clients (mostly telecommunications companies, banks and governments). I also guaranteed to suppliers the execution of all requested samples.In order to assure NPI's stability, productivity and quality, I was in charge of conceiving its KRS (manuals, specifications and documentation) and also… Show more Responsible for changing, developing and introducing new products with focus on packaging design and specifications. All process was coordinated with customer service as an interface for external clients (mostly telecommunications companies, banks and governments). I also guaranteed to suppliers the execution of all requested samples.In order to assure NPI's stability, productivity and quality, I was in charge of conceiving its KRS (manuals, specifications and documentation) and also directly instructing teams on production line pursuant to Standardized Work in consonance with Lean Manufacturing principles. Show less