Developed strategic roadmap of franchising program, drafting project charters, validating project viability, adjusting business and operations plans accordingly and leading execution.Successfully managed and developed relationships with strategic accounts on a regional level.Established KPIs for the business and devised tools and processes to automate data polling, analysis, and reporting, including presenting data and providing insights to C-Level executives and stakeholders.Created and executed strategic business plans and operating model to enhance and sustain positive KPIs: New users average monthly increase 41% (28% median), time spent average monthly increase 14.15%, active users monthly increase 13.75%.Managed projects execution plan, including staffing, scope, budgeting and schedule.

• Developed an amateur, community led LoL league (Liga Tica de Leyendas) into a Riot Games licensed National League with over 20k followers, the first and only to be produced by a local company in Latin America.• Managed relations with brands, team owners, publishers, and key local and international industry stakeholders to ensure effective communication, requirements analysis and successful contracts negotiation.• Led multiple projects simultaneously, with varying resource availability, scope, priority, and impact.Built Google Sheets and Excel Dashboards to collect performance data from different data sources and present it to internal and external stakeholders periodically to make data driven decisions.• Executed market research initiatives, identifying new customers segments and current customers’ needs.• Developed 6 new brands and their associated products to open new business opportunities.• Created and implemented business and operations models through BMC and OMC frameworks while ensuring alignment with the organization strategic guidelines and goals.

Conduct in-depth analysis and research of industry and customer trends, operational efficiency. Build rich, insightful reports to influence data-driven business decisionsExhibit relentless customer obsession, challenging outdated processes and engaging with tech, support and product teams to remove roadblocks and enable programs, products and features for business partnersEstablish busines goals and create detailed business plans to achieve them, tailor made to fit the industry and unique context of each business partner and maximize growth across the portfolio

Managing Director of Tempest League - First professional League of Legends League licensed by Riot Games for Central America and the CaribbeanDeveloped and presented a comprehensive strategy for the professional esports tournaments circuits program in the CA&C region, and influenced stakeholders to support it, winning the licencing contract.Increased penetration of esports program in CA&C from 1 country to 10 accross the regionManaged Tempest League project, including resource allocation, scope negotiation and follow up on teams’ performance and deliverables.Led Scrum principles adoption, including giving training on its implementation and tools usage.Developed a unique competitive tournament format that effectively balances the needs and constraints of multiple stakeholders, including publishers, teams, players, staff, sponsors, and customers.

Successfully launched Tournaments and Events Business Unit, resulting in new revenue streams during a challenging economic climate, developing pricing and operations models, and supporting commercial team directly to secure over $30K USD in revenue.Built relationships with local game developers to showcase their products and expertise in gaming and esports eventsCollaborated closely with cross-functional teams, including marketing, communications, IT, and commercial, to drive the implementation of the business plan and growth strategies.Managed negotiations with publishers to secure tech resources and capabilities to execute esports tournaments. Achieved significant cost savings on technology and operations implementation through innovative solutions, reducing expenses by tenfold without sacrificing key functions.Standardized and documented processes and workflows to optimize operations, increasing reliability, effectiveness, and efficiency.

Directly manage operations and staff of Infinity Gaming & Training CenterPlan and oversee execution of tournament schedule of the Gaming Center and On Demand Tournaments for partnersOffer technical advisory on partnerships and participate on new businesses development

• Improved testing models data analysis accuracy and efficiency by implementing automation using MySQL, Excel, and PERL scripting.• Programmed tools and features to enhance custom design, testing and simulation environment.• Validated and optimized reliability verification simulation flows and test benches• Automated data pulling from different sources, analyze it and display insights on custom built dashboards.

Design and implement testing and development environment infrastructure. Automated and managed infrastructure supporting bi-weekly release process using Jenkins, including test cases and regression testing configuration and execution. Testing of hardware prototypes and software under development, including Linux driver coding, testing and debugging using related hardware. Coding and testing of software-hardware integration for embedded systems.

Verify and validate of ASIC software models. Design test cases and automate, supervise and curate regression testing. Program tools to improve testing environment infrastructure. Debug and enhance C++/Verilog/System C simulated models of device under development.

Supervise health of middleware job queues running on production servers and troubleshoot upon failure. Proactively design strategies to reduce failure rate of jobs and meet with customers to propose improvements to the job queue system and incident handling procedure.