Francesca Morra Email & Phone Number

New York, Ny, Us

Jersey City, New Jersey, Us

In this position, I conducted and oversaw budget management and cost control for all marketing-related activities including monitoring expenses, payment processes, and finance reconciliation to ensure the growth and stability of the organization.I developed and implemented marketing plans for digital platforms including a website, social media, and business profiles while collaborating with the Marketing Director in establishing efficient brand positioning to ensure consistency for all retail locations. Moreover, I curated content management and Search Engine Optimization following a global SEO strategy while executing marketing and advertising plans for each location to enhance brand identity. I oversaw the daily activities of the Lotto.com winner's experience, working with cross-functional teams to make sure the winners have a smooth experience. Apart from that, I led brand collaborations with regional lotteries and current retailers to increase exposure, foster closer connections with consumers and increase cross-selling of the Lotto.com brand. Lastly, I conducted ROI analysis following campaigns, and events, as well as notify the sales and marketing departments of the findings and recommendations to boost sales efficiently.

Jersey City, New Jersey, Us

In this role, I have led multifaceted initiatives to drive growth and enhance brand visibility. I spearheaded the development of creative and media briefs for campaigns, collaborating closely with leaders and cross-functional partners to ensure optimal effectiveness. Additionally, I successfully developed and optimized paid media strategies, resulting in significant growth in our customer database. By managing external agencies, I aligned their efforts with our brand strategy, driving revenue enhancements and optimizing creative and website management to boost online traffic. Leveraging competitor analysis, I crafted tailored messaging to maintain competitiveness in the lottery industry. Furthermore, I managed product teams to streamline in-person customer interactions, allowing us to collect valuable consumer insights and ensure seamless interactions.

Haledon, New Jersey, Us

In this position, I managed external agencies and collaborated with cross-functional teams to develop and implement a Salesforce ecosystem, ensuring alignment between marketing plans and operational needs for maintaining an efficient business pipeline. I also played a key role in developing creative and media briefs for website updates in collaboration with third-party agencies, ensuring alignment with brand strategy and objectives. Additionally, I led the execution of events for customer relations and employee appreciation, leveraging landing pages and forms developed through HubSpot and Pardot to enhance engagement and foster brand loyalty. Furthermore, I conducted analysis of digital and traditional marketing efforts, generated reports, and authored blogs through WordPress, contributing to consistent brand messaging across all channels and enhancing overall campaign effectiveness.

Haledon, New Jersey, Us

In this role, I assisted the marketing manager with a high level of flexibility, such as administrative and data entry-related responsibilities. Moreover, I participated in marketing brainstorming sessions and managed content for blogs and e-books in coordination with different writers. Lastly, I contributed to sourcing marketing supplies, giveaways, and other collaterals to achieve successful marketing campaigns.

Seattle, Wa, Us

In this position, I was committed to creating personal connections with customers, utilizing operational tools and training to develop comprehensive coffee and product knowledge to assist customers in understanding our offerings. I prioritized the quality of products and the store environment, maintaining and operating equipment with designated routines to ensure the highest quality of service. Additionally, I adhered to Starbucks standards by cleaning and maintaining customer areas meticulously. As a dedicated team member, I actively contributed to team success and supported fellow partners, seeking opportunities to recognize, include, appreciate, and support them. I also played a key role in training partners and customers about new and upcoming products, and I led and guided partners to follow their passion for coffee by providing them with essential information as a designated Coffee Leader.

During my role, I efficiently maintained a child-friendly environment, fostering imagination and guiding children to discover and create new goals daily. I was responsible for preparing instructional materials for implemented programs and leading activities aimed at developing students' social skills. Additionally, I supported certified teachers in supervising and providing homework assistance to children, ensuring their academic progress. Furthermore, I meticulously maintained daily attendance records, ensuring accurate documentation of student attendance and participation.

During my tenure, I prioritized maintaining a healthy and child-friendly environment, prioritizing safety to facilitate daily discoveries for the children in my care. I effectively communicated with parents and guardians regarding daily activities, behavior, and related topics, ensuring transparency and collaboration. Additionally, I meticulously maintained accurate and detailed records of enrollment, attendance, health and safety, contact information, and incident reports, ensuring compliance and thorough documentation. Furthermore, I diligently updated records of contact, medical, and progress information to keep information current and accessible. Moreover, I responsibly managed cash deposits and records, demonstrating proficiency in financial management.

Bachelor Of Science - Bs, Marketing

General Education