Fernanda Menezes Email & Phone Number

Austin, Tx, Us

United States

United States

United States

⭐️Project:Food4you: Created an app from scratch for people who have food restrictions, implemented research, and synthesized findings into practical and impactful insights, expecting to benefit nearly 92 million people.⭐️Responsabilities:•Collaborate with product managers to understand business objectives and identify opportunities to enhance the user experience.•Assess complex workflows to create simple, intuitive, and scalable product experiences that enhance production management capabilities.•Demonstrate experience in using both qualitative and quantitative research methods, such as usability studies (remote/in-lab), focus groups, interviews, concept tests, diary studies, surveys, data analysis, A/B testing, etc.•Facilitate Design Thinking within your cross-functional teams.•Work on research studies throughout all the phases of the product development cycle.

United States

⭐️Projects:•Foreign Bookstore Website: Created a website to make it easy for people from other countries to find books in their language, through user-friendly search and navigation and, accessibility and inclusivity.•Anonymous Therapy App: Designed an app, offering a confidential and supportive platform for users to seek mental health guidance and support while maintaining their privacy.⭐️Responsabilities:•Develop conceptual diagrams, wireframes, visual mockups, and animated flows on Figma. •Produce project deliverables, such as low and high-fidelity UI prototypes, designs using a Design. •System, discussion guides for research, insights reports, and presentations, among other materials relevant to the client's challenge.•Collaborate with cross-functional stakeholders to understand requirements, and provide creative, thoughtful solutions.

San Francisco, California, United States

Sift is an E-commerce dessert shop website that ships nationwide for gifting, treating, and celebrating.⭐️Key Achievement:Redesigned a strategic menu and checkout system for a dessert bar website, increasing design speed by 30% while ensuring tangible business value with an anticipated 20% increase in sales.⭐️Responsabilities:•Design and construct the UI flow, and create and implement all UI assets, including menus, front-end elements, and in-experience interaction interfaces.•Work closely with software engineers during the build process to ensure accurate implementation of designs.•Apply Human-Centered Design and Service Design Thinking approaches to guide the creation of low-fidelity and high-fidelity deliverables.•Utilize design as a tool to align product teams with stakeholders on strategy.Utilized a combination of quantitative data and qualitative feedback to inform design decisions, guaranteeing data-driven and user-centric solutions.•Take responsibility for conducting in-depth analysis of existing workflows, identifying areas for improvement, and proposing changes.

Verisoul is a startup that helps businesses and communities stop fake users (bots, multi-accounters, fraudsters).⭐️Key Achievement:Helped startup to secure funding and gain first-paying customers by successfully designing a user-friendly interface, conducting A/B testing, and addressing fake user issues.⭐️Responsabilities:•Identify research opportunities to gain insights from customers, informing iterative design improvements and innovation.•Leverage design tools such as Figma, and similar creative technologies to create visually appealing and user-friendly interfaces.•Design features for rapid, high-quality shipping.•Generate design solutions for complex problems within a user-centered design process.•Create flows, prototypes, and high-fidelity visuals for features.•Collaborate closely with stakeholders to facilitate effective communication and problem-solving.•Embrace risk-taking and the willingness to learn from failures as an integral part of the creative process.•Contribute to product strategy, execution, and go-to-market plan.

San Francisco, California, United States

Forma is a SaaS platform that makes it easier to fill up forms, auto-generate emails, and brings convenient and relevant research and other features to improve processes to other companies.⭐️Key Achievement:Achieved over a 15% increase in client retention on the SaaS platform, building stronger loyalty and improving business process workflow, while conducting research and creating high-quality designs.⭐️Responsabilities:•Initiate strategic and tactical discussions with cross-functional partners and stakeholders to identify business needs, shape strategy, and address complexities and uncertainties.•Craft user-centered designs by incorporating market analysis, customer feedback, user psychology, and usability findings.•Engage in the entire design process of digital products and services, encompassing initial research, ideation, conceptualization, design, testing, and validation.•Contribute to project and team meetings, and present work and points of view often.•Create end-to-end UX processes and workflows, including user journeys, task analysis, information architecture, wireframing, prototyping, and evaluative research methods.

Juiz De Fora E Região, Brasil

Banco Itaú Unibanco S.A., headquartered in São Paulo, Brazil, is the largest bank in Brazil and one of the top 75 banks globally. With over 33,000 service points worldwide, including 4,335 branches in Brazil, it serves 55 million customers. In 2022, Itaú was recognized as Brazil's most valuable brand.⭐️Key Achievements:•Managed more than 100 accounts for different clients, including business and personal accounts while seeking out opportunities, growing new accounts, and logging leads for the sales team.•Delivered client-centric solutions with a focus on scalability, growth, and outcomes, resulting in a 14% reduction in churn rate.•Archived 150% of the goal and increased working capital and, flow of clients in the agency.⭐️Responsabilities:•Act strategically monthly, weekly, and daily to understand customer needs to ensure satisfactory performance. •Develop the right approach for each customer to identify the best solutions, working on customer-facing products.•Coordinate work activities with your digital and business teams.•Demonstrate the ability to work independently with minimal supervision, taking initiative to problem-solve and acquire new skills.•Balance user and business requirements to set the direction and inspire teams to create ambitious, innovative, and industry-defining solutions.•Engage multiple stakeholders throughout the journey as you address their most challenging business problems.

Juiz De Fora E Região, Brasil

⭐️Key Achievements:•Negotiated more than 500 B2B and B2C contracts, closing agreements while maximizing profits by 12%.•Achieved maximum customer satisfaction, ensuring the company's competitive strength in the market and consistently meeting the monthly target of 130-150%.•Proved my ability to achieve excellent results as a top intern, earning the "Top 5 Regional Intern" award.⭐️Responsabilities:•Structure and manage the entire sales and after-sales process: contract management and pertaining financial results, customer P&L, contract re-negotiation, process and strategy management, services quality audit, communication, and customer satisfaction surveys.•Understand customer' real needs, analyzing and working on a profile to get the best strategy that benefits their experience.•Keep clients satisfied to prevent them from churning. Meet their needs, solve their problems, and nurture them.•Continuously seek opportunities to enhance the execution of tools and processes.•Influence cross-functional teams through data-driven recommendations.•Deliver outstanding results within tight timeframes, manage multiple projects and platforms simultaneously, and adapt to evolving business priorities.•Establish a track record of successful cross-functional collaboration in a fast-paced environment, thriving amidst change.

Juiz De Fora

MASCI, a junior enterprise specializing in business management consulting, has been providing innovative solutions to its clients for over 32 years. As the pioneering company of its kind in the state of Minas Gerais, MASCI has successfully delivered over 500 solutions in Juiz de Fora and the neighboring regions. ⭐️Key Achievements:• Led a team with 12 members, achieving 120% of the goal, while creating a productive high-energy, and achievement-oriented environment. •Created, organized, and managed an event with the most prominent speaker in our field for over 200 people.⭐️Responsabilities:•Execute projects, such as business plan, market research, and job and salary plan, among others.•Align strategies with the team, in weekly meetings to ensure high performance and process improvement. •Collaborate with product, research, marketing, and other functions to identify user and business needs.•Manage and coordinate teams effectively, and lead project deliveries.•Synthesize research findings, generate insights, reframe problems, and provide actionable recommendations to support iterative solutions.•Plan and co-facilitate internal and external workshops, employing problem-solving approaches.•Demonstrate excellent project and stakeholder management skills.•Thrive in a fast-paced environment, adeptly handling multiple concurrent projects.•Exhibit a self-starter mindset, prioritizing organization and continuous improvement.

Advanced Ux Design

Coderhouse is an online platform with over 250,000 students, making it the largest learning community in Latin America. From conception.

Ux Design Bootcamp, Ux Research, Ux Design, Portfolio

The Interaction Design Foundation (IDF) is a highly reputable and globally recognized organization dedicated to advancing the field.

Essentials Of Business, Business Administration And Management, General

⭐️Highlights: • Delivered weekly assignments, also presenting them to the class. • Collaborated on relevant projects with teammates.

Business English, International Business

ILAC is one of the most awarded English language schools in the world for excellence in English training and service. During my one-month.

Bachelor'S In Business Administration, Business Administration And Management, General

Faculdade Machado Sobrinho is a university located in Brazil, Latin America. It is the one of best institutions of higher learning.

Bachelor'S In Arts & Design, Design And Applied Arts, 9.4/10

UFJF is an institution leading the way in science, technology, business, design, and innovation. It’s the 18th-best university.

High School Diploma