General Manager
Nbg Ltd
Kigali, Kigali City, Rwanda
As the General Manager at NBG Ltd, I spearhead the strategic direction and operational execution of a burgeoning liquor production company. Leading the company from its inception, I have orchestrated and overseen the successful introduction and growth of our flagship products like United Gin, Amerikaan Gin, Ingwe Gin, and the upcoming Bombastic Coconut.In this role, I've driven comprehensive business development initiatives, implementing innovative marketing strategies that have propelled our brands to become some of the most sought-after liquors in Rwanda. Through a keen focus on corporate communication and media relations, I've cultivated strong brand narratives, positioning our products effectively in the market and fostering robust relationships with media outlets for optimal brand exposure.My responsibilities extend to procurement and supply chain management, where I've orchestrated the sourcing of premium ingredients and managed the entire supply chain, ensuring seamless operations and maintaining the highest standards of quality across our product lines.This journey has been a testament to my adeptness in steering multi-faceted operations, leveraging my expertise in business leadership, corporate communications, procurement, supply chain management, and business development to drive the success and growth of NBG Ltd in the competitive liquor industry.