Foad Hasan Email & Phone Number

Dhaka, Bd

Dhaka, Bangladesh

Gulshan, Dhaka, Bangladesh

Comilla, Chittagong, Bangladesh

Corporate Office, Gulshan 01, Dhaka

Responsibility:1. Lead the shopper activation team of 3 members, Shopper Activation Executive and Merchandising Executive.3. Shopper Activation and Merchandising strategy development in order to build awareness with target shoppers to generate sales in point to purchase 4. Manage 3rd party suppliers to deliver cost effective, Shopper activation and merchandising solutions in line with Unilever global quality standards.5. Manage the centralized Shopper activation and merchandising budget to ensure appropriate reach and quality of activation activities and merchandising materials6. Develop internal communication, training and development guidelines related to Shopper activation and Merchandising to elevate Shopper Executive, Merchandising Executive, Field Merchandisers and Field Managers capabilities.7. Manage activation and merchandising logistics, ensuring the timely delivery of materials to point of sales

Corporate Office, Gulshan 01, Dhaka

Achievement:1. Developed effective POSM items for Cosmetics, Modern Trade and Drug store Channel outlets 3. Developed cost effective solutions and achieved savings target in 20182. Developed digital platform for tacking and monitoring POSM execution. 3. Developed video training module for the Filed Merchandisers. Responsibility:1. Merchandising strategy development in order to build awareness with target shoppers in point to sales 2. Manage 3rd party suppliers to deliver cost effective, merchandising solutions in line with Unilever global quality standards.3. Manage the centralized merchandising budget to ensure appropriate reach and quality of merchandising materials4. Develop internal communication, training and development guidelines related to Merchandising to elevate Merchandising Executive, Field Merchandisers and Field Managers capabilities.5. Manage merchandising logistics, ensuring the timely delivery of materials to point of sales

Rajshahi Sales Area

Achievement:1. Introduced efficient and effective ways of working and admin reporting format for the Region and implemented successfully. 2. Replaced poor performing distributor of Ishurdi town in Q4' 20163. Planned and implemented expansion coverage and new route format successfully 4. Achieved 7.6% YTD Nov'17 SS growth which was more than Region and National growth. Responsibility:1. Plan, implement and expansion coverage strategies through distributor, alternative route to market and new channels.2. Implementation of JBP with distributor like working capital, man power, logistics, enablers etc.3. Managing distributor with proper investment in stock, adequate office and warehouse space, infrastructure and ROI management.4. Plan and achieve the Secondary & Primary Sales Target by following up Category, Brand or Channel growth.5. Ensure product quality and customer service by reducing section drop, trade return, market expiry etc.6. Perfect Store management by following up compliance, growth and contribution.7. Implement trade marketing initiatives by scheme and innovation management.8. Winning with people by building performance and on the job training culture within team, improved Territory manager and DFF productivity, engagement activities

Naogaon Territory [Bogra] And Mirpur Territory [Dhaka Metro]

Achievements:• 111% growth in Naogaon Territory YTD AUG'2014 which more than region and national growth• 2nd Runner-up in CD Unsung Hero Award for best Initiative for designing and implementing innovative merchandising item for newly launched toothpaste in 2013• 1st position in CD Unsung Hero Award for best Initiative for proactive shopper activation to uplift Fair & Lovely brand sales in 2014• Appointed new Distributor in Nazipur which was OSDP of Naogaon distributor.• Manage order vs. delivery process well to result higher sales confirmation of order.• Managed truck unloading efficiently with the WH. Keeper ongoing political turbulence in 2014, which has resulted highest secondary sales in the region in single day [Friday operation]• Successfully executed the trade marketing activity of UBL Perfect Store program ensuring more than 90% successful outlet as per 3P audit.• Ensure profitability of business partner alongside company business ensuring 25% above ROI for all distributors managed since 2010.• Best regional performer: Q3 2013• Introduced efficient damage product management and warehouse keeping in Mirpur Town.Responsibilities: • Driving primary & secondary (driving turnover & UVG) in line with company’s growth vision.• Joint Business Planning (JBP).• Adherence to RTM & Alternative RTM model of the business.• Channel growth for priority categories in priority channels.• Distributor management – through review & business meeting.• Distributor’s field force capability development.• Ensure product quality & customer service.• Execution of trade/customer marketing.• Relationship management with key customers and wholesalers.• Design & implement or pilot projects on efficiency improvement.• Innovation management.• Distribution improvement and productivity.• Ensure display & merchandising.

Saidpur, Nilphamari

Achieved more than 125% growth in each year since 2010 in respective territories of assignment. • Development in consistent performance in DFF development in FCS parameter & ensure 70% FCS SSO/SO which awarded me several times as quality champion in national level.• Manage order vs. delivery process well to result higher sales confirmation of order.• Successfully executed the trade marketing activity of UBL Perfect Store program ensuring more than 90% successful outlet as per 3P audit.• Designed and implemented innovative merchandising item for Perfect Store and presented the idea in CD conference.• Ensure profitability of business partner alongside company business ensuring 25% above ROI for all distributors managed since 2010.Region Best Performer: Q1 2012 Responsibilities: • Driving primary & secondary (driving turnover & UVG) in line with company’s growth vision.• Joint Business Planning (JBP) with primary customers. • Adherence to RTM & Alternative RTM model of the business.• Channel growth for priority categories in priority channels.• Distributor management – through review & business meeting.• Distributor’s field force capability development.• Ensure product quality & customer service.• Execution of trade/customer marketing.• Relationship management with key customers and wholesalers.• Design & implement or pilot projects on efficiency improvement.• Innovation management.• Distribution improvement and productivity.• Ensure display & merchandising.

Nitol Niloy, Dhaka

•Handling the High Valued subscribers of GrameenPhone through Outbound Loyalty programs with the objective of retention. •Selling to customers through Outbound campaigns initiated by Customer Service Department•Proactively aware/inform customers regarding our products/service•Capture customer insights and escalate critical issues / complaints and provide timely feedback •Maintain targeted KPI on a regular basis (AV%, SQ, ATT, Sale, Efficiency)•Serve customers with helping attitude and thus play a significant role in customer satisfaction, retention, and acquisition.•Execution of different micro list campaign for STAR customer (VTS project, Invitation campaign, E-Bill, RE-REG etc.)

Nitol Niloy, Dhaka

•Provide one-stop quality Customer Service over phone to ensure positive customer experience •Proactively aware/inform customers regarding our products/service •Sale through inbound and outbound contacts •Capture customer insights and escalate critical issues / complaints and provide timely feedback •Maintain targeted KPI on a regular basis •Serve customers with helping attitude and thus play a significant role in customer satisfaction, retention, and acquisition.

Nitol Niloy, Dhaka

•Provide one-stop quality Customer Service over phone to ensure positive customer experience •Proactively aware/inform customers regarding our products/service •Sale through inbound contacts•Capture customer insights and escalate critical issues / complaints and provide timely feedback •Maintain targeted KPI on a regular basis •Serve customers with helping attitude and thus play a significant role in customer satisfaction, retention, and acquisition.

Bachelor Of Business Administration (Bba), Marketing, 3.33 Out Of 4.00

Activities and Societies: Member and performer of EWU Cultural Club(EWUSS) BBA, Major in Marketing

High School Certficate, Business Study, 4.50 Out Of 5.00

Activities and Societies: Scouting Participated in 20TH World Scout Jamboree, Thailand 2003

Secondary School Certificate, Computer Science, 3.63 Out Of 5.00

Activities and Societies: Scouting Participated in National Scout Comdaca, Sirajganj, 2002 and National Scout Jamboree, Gazipur, 1999