As a seasoned professional with a diverse background in digital marketing and global export-import business, I bring a wealth of experience to the apparel and sportswear industry. My journey began with comprehensive studies in digital marketing, which laid a strong foundation for my career. After completing my education, I transitioned into the global export-import business, gaining valuable insights into international trade and logistics.I then joined my friend’s company, a renowned apparel and sportswear manufacturer based in Sialkot, a city known for its high-quality sports gear production. Over the years, I have honed my skills and expertise in this industry, eventually taking on the role of Purchase and Marketing Manager at Universal Sports Gears.In my current role, I oversee all trade operations, ensuring smooth and efficient processes from procurement to marketing. My responsibilities include sourcing high-quality materials, negotiating with suppliers, managing logistics, and developing effective marketing strategies to enhance our global presence. My goal is to drive growth and maintain our reputation for excellence in the sportswear market.My dedication to the industry, combined with my strategic approach and comprehensive understanding of both marketing and international trade, enables me to contribute significantly to the success of Universal Sports Gears.