Thank you for visiting my profile. I’m Renee Adams, a collaborative leader who develops and executes strategic marketing initiatives by unlocking data, leveraging technology platforms and working with cross-functional teams to drive growth, innovation and customer loyalty. Expertly implements and uses Marketing Technology platforms (Cordial, Braze, HubSpot) designed to grow customer engagement and revenue.Impact and Results I've Driven: 🔘 Taught over 75+ Students with consistently High Instructor Feedback from 2015 - 2020 🔘 Generated Sales with New Digital Acquisition Campaign (ROI 469%) of $230K 🔘 Increased Loyalty Enrollments at Properties with Promotion by 25%+ YoY 🔘 Measured impact of email campaigns in-store capturing sales of $8M+ 🔘 Recognized by Ad Week as Rising Brand Star in Dallas in 2018I also love aiding and helping others learn and grow. I've taught Email Marketing within SMU's Digital Marketing Certificate since 2015 and I'm a 500 Hour Certified Yoga Instructor. My Experience and Areas of Passion include: 🔘 Combining Best in Data Practices, Mar Tech Platforms & Effective Processes to Drive Real Results 🔘 Connecting Data, Technology, People, & Processes to Drive Growth & Customer Engagement 🔘 Bridging the Gap between Marketing, Business & Technology Teams 🔘 Realizing Value from CRM & Marketing Tech PlatformsMy Bosses, Colleagues, Clients, and Students describe me as a Collaborative, Strategic, Data-Driven, Analytical, Creative Thinker, Cross-Functional Leader, and a Team Player with Effective Communication. I’m highly skilled in CRM Strategy, Customer Engagement Strategy, Digital Product Innovation, Email Marketing, Loyalty Programs, Loyalty Marketing, Personalization, Omni-Channel, Customer Journey, Mobile App Product and Design, Marketing Technology, and Data Strategy. My industry expertise includes: Hospitality, Retail, Restaurants, Higher Education, and managed Software Solutions.
Listed skills include Email Marketing, Marketing Strategy, Direct Marketing, Online Advertising, and 46 others.