Renee Adams

Renee Adams Email and Phone Number

Customer Engagement & Loyalty Marketing Leader activating Strategic Initiatives | Email Marketing Instructor @ LTK (formerly rewardStyle & LIKEtoKNOW.it)
Renee Adams's Location
Dallas-Fort Worth Metroplex, United States, United States
Renee Adams's Contact Details
About Renee Adams

Thank you for visiting my profile. I’m Renee Adams, a collaborative leader who develops and executes strategic marketing initiatives by unlocking data, leveraging technology platforms and working with cross-functional teams to drive growth, innovation and customer loyalty. Expertly implements and uses Marketing Technology platforms (Cordial, Braze, HubSpot) designed to grow customer engagement and revenue.Impact and Results I've Driven:     🔘 Taught over 75+ Students with consistently High Instructor Feedback from 2015 - 2020    🔘 Generated Sales with New Digital Acquisition Campaign (ROI 469%) of $230K    🔘 Increased Loyalty Enrollments at Properties with Promotion by 25%+ YoY    🔘 Measured impact of email campaigns in-store capturing sales of $8M+    🔘 Recognized by Ad Week as Rising Brand Star in Dallas in 2018I also love aiding and helping others learn and grow. I've taught Email Marketing within SMU's Digital Marketing Certificate since 2015 and I'm a 500 Hour Certified Yoga Instructor. My Experience and Areas of Passion include:     🔘 Combining Best in Data Practices, Mar Tech Platforms & Effective Processes to Drive Real Results    🔘 Connecting Data, Technology, People, & Processes to Drive Growth & Customer Engagement    🔘 Bridging the Gap between Marketing, Business & Technology Teams    🔘 Realizing Value from CRM & Marketing Tech PlatformsMy Bosses, Colleagues, Clients, and Students describe me as a Collaborative, Strategic, Data-Driven, Analytical, Creative Thinker, Cross-Functional Leader, and a Team Player with Effective Communication. I’m highly skilled in CRM Strategy, Customer Engagement Strategy, Digital Product Innovation, Email Marketing, Loyalty Programs, Loyalty Marketing, Personalization, Omni-Channel, Customer Journey, Mobile App Product and Design, Marketing Technology, and Data Strategy. My industry expertise includes: Hospitality, Retail, Restaurants, Higher Education, and managed Software Solutions.

Renee Adams's Current Company Details
LTK (formerly rewardStyle & LIKEtoKNOW.it)

Ltk (Formerly Rewardstyle & Liketoknow.It)

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Customer Engagement & Loyalty Marketing Leader activating Strategic Initiatives | Email Marketing Instructor
Renee Adams Work Experience Details
  • Ltk (Formerly Rewardstyle & Liketoknow.It)
    Director
    Ltk (Formerly Rewardstyle & Liketoknow.It) Oct 2021 - Present
    Dallas, Tx, Us
    > Leads the Marketing Technology Engineering Team> Oversees Off-shore Development Projects> Collaborates with Data Engineering, Data Science, Engineering and Business Teams to activate data to deepen customer engagement using Braze and HubSpot
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  • Ltk (Formerly Rewardstyle & Liketoknow.It)
    Customer Relationship Management Business Consultant
    Ltk (Formerly Rewardstyle & Liketoknow.It) Nov 2019 - Sep 2021
    Dallas, Tx, Us
    ► Govern High Priority CRM Initiatives in a high-growth influencer marketing company. ► Serves as Project Lead over the implementation of the HubSpot CRM platform, collaborating with Business, Technology/Engineering, Data Science and Vendor Teams► Led the Email IP Warming Strategy and Plan for Consumers through the implementation of Braze► Project Lead over implementation of Braze for Influencer/Creator Teams► Managed Off-Shore Development Projects► Led the gathering of CRM Business Requirements for three business units through conducting Interviews with Executive Team, Technology Team, and Business leads
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  • Southern Methodist University
    Adjunct Email Marketing Instructor
    Southern Methodist University Aug 2015 - Present
    Dallas, Tx, Us
    Develop and design lesson plans to present for this 4-week course to educate students on Email Marketing Strategy and Program Management. The class is an elective in the Digital Marketing Certification program. ► Instructed 75+ students since the inception of the course in October of 2015► Receive positive feedback and response from students 6 years in a row► Provide students with real-world examples and email marketing toolkit to implement
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  • Excentus
    Vice President Marketing And Customer Engagement
    Excentus Jul 2018 - Jul 2019
    Dallas, Tx, Us
    Mobilized the CRM Team accountable for executing the CRM and Customer Engagement Strategy for Fuel Rewards Loyalty Program with 5.4M+ members across the US.► Led with the product strategy team and collaboration external partner on the development of a newly redesigned mobile app for 1.5M+ Fuel Rewards members► Launched Customer Lifecycle Communication Streams for 2M+ members to drive transactional behavior and improve the user experience► Cultivated relationships with partners including Citibank to create new CRM Communication streams designed to increase credit card usage at Shell Stations
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  • La Quinta By Wyndham
    Director Of Loyalty Marketing (Operations)
    La Quinta By Wyndham Sep 2017 - Jun 2018
    Advanced all Loyalty Program Enrollment Growth initiatives and innovation while launching the Mobile Check-Out program.► Increased enrollment with property enrollment promotion by 25.8%+ YoY► Served as Lead for Personalization project delivering messages and offers across multiple channels, including digital, email, direct mail, website, and mobile► Developed the Marketing Plan for the roll-out of Customer Engagement Initiative, Mobile Check-In, launched in June 2018
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  • La Quinta By Wyndham
    Director Of Loyalty Marketing (Crm)
    La Quinta By Wyndham Mar 2015 - Sep 2017
    Executed the CRM Strategy for 2.5M Active Members in the La Quinta Returns Loyalty Program. ► Orchestrated the Customer Communications Strategy and Execution including messaging, value, lifecycle segmentation, creative development, reporting, and data analysis ► Conducted New Marketing Information Technology Platform RFP and selection process► Served as Business Owner for the migration to a new email service provider, Cordial► Relaunched the Returns Loyalty Program in January 2017 with the Redeem Away! benefit enabling members to redeem points on mobile devices, earning the Hospitality Technology’s Customer Innovator Award 2017
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  • Radioshack
    Director Of Marketing Strategy
    Radioshack Sep 2014 - Jan 2015
    Developed Strategic initiatives to grow RadioShack’s Services line of business. ► Implemented the Holiday SMS Text Program to improve in-store sales with a purchaser basket size of $125, increasing the average by 236%► Oversaw Marketing Strategy development for the RadioShack Credit Card and Price Guarantee.
  • Radioshack
    Director Of Customer Relationship Management (Crm)
    Radioshack May 2012 - Sep 2014
    Expanded the CRM Strategy and Program designed to drive in-store and online revenue. Propelled marketing technology initiatives, including the build of the Marketing Data Mart and Campaign Management tool.► Increased Revenue 130% YoY generated from Cyber Monday and Black Friday Emails► Advanced Key IT Projects including the implementation of Customer Marketing Datamart and Teradata Campaign Mgt Tool, measuring Email Campaign impact on in-store revenue of $8M► Aligned the CRM Team and vendor partner to develop the CRM and Retention Strategy, including Direct Mail, Email, Email Acquisition, Campaign Management, SMS/Text, and Segmentation► Promoted to Director of CRM/Direct Marketing Team 6 months after start date
  • Brinker International (Maggiano’S)
    Marketing Manager
    Brinker International (Maggiano’S) Sep 2010 - Apr 2012
    Dallas, Texas, Us
    Championed Direct and Digital Marketing Strategies for the Restaurant brand with 45+ locations across the US.• Increased targeting for Direct Mail Program by 27%+ to generate $3.5M+ in dining room sales • Dispatched multiple digital marketing programs using PPC, SEO, Email, and Social Media• Generated $230K in Private Dining Sales with New Customer Acquisition Campaign (ROI 469%)• Managed Direct Marketing innovation initiatives: Online Retargeting and Look-alike Campaigns
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  • Isn
    Account Representative
    Isn Jan 2010 - Sep 2010
    Dallas, Tx, Us
    ► Conducts prospecting and new client development activities including outbound calling and presentation preparation► Services existing clients through individual and team initiatives► Manages implementation of software solution for clients including definition of requirements, account set-up and training
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  • Cherry Financial Partners
    Marketing Director
    Cherry Financial Partners Sep 2009 - Dec 2009
    ► Managed marketing plan for the national launch of Cherry Financial Partners products and services► Defined requirements for technical enhancements to CherrySelect, an online analytics platform
  • Smu Cox School Of Business
    Administrator, Business Leadership Center
    Smu Cox School Of Business Feb 2009 - Aug 2009
    Dallas, Tx, Us
    ► Manages and supports operational, financial, and seminar management functions► Leads technical enhancements to registration and reporting system
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  • Webvisible, Inc.
    Channel Development Manager
    Webvisible, Inc. Jul 2007 - Jul 2008
    Irvine, California, Us
    ► Exceeded sales goals by 80% through the development of sales incentive and marketing programs ► Developed marketing programs consisting of email, online, collateral, in-person training, sales calls and webinars► Earned knowledge of SEM program management (optimization, positioning, CTR, reporting)► Management of reseller client base: contract negotiations, sales forecasting, financial analysis, sales presentations, strategic account planning and client relationship development.
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Renee Adams Skills

Email Marketing Marketing Strategy Direct Marketing Online Advertising Social Media Marketing Crm Sales Digital Marketing Product Management Account Management Ppc Customer Retention Retail Customer Acquisition Strategic Partnerships Product Development Sem Web Analytics B2b Product Marketing Database Marketing Restaurants Sales Presentations Marketing Automation Channel Partners Database Management Gift Cards Innovation Development Product Innovation Media Planning Product Strategy Product Launches Channel Management Channel Marketing Agile Methodologies Customer Engagement Crm Databases Crm Integration Financial Modeling Customer Loyalty Marketing Analytics Cross Functional Team Leadership Meditation Teaching Loyalty Marketing Loyalty Programs Agile Project Management Online Lead Generation Scrum Teradata

Renee Adams Education Details

  • University Of Oklahoma
    University Of Oklahoma
    Journalism/Mass Communication-Advertising

Frequently Asked Questions about Renee Adams

What company does Renee Adams work for?

Renee Adams works for Ltk (Formerly Rewardstyle & Liketoknow.it)

What is Renee Adams's role at the current company?

Renee Adams's current role is Customer Engagement & Loyalty Marketing Leader activating Strategic Initiatives | Email Marketing Instructor.

What is Renee Adams's email address?

Renee Adams's email address is re****@****hoo.com

What is Renee Adams's direct phone number?

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What schools did Renee Adams attend?

Renee Adams attended University Of Oklahoma.

What are some of Renee Adams's interests?

Renee Adams has interest in Innovation, Writing, Children, Social Services, Economic Empowerment, Yoga, Education, Reading, Adventure Races, Creativity.

What skills is Renee Adams known for?

Renee Adams has skills like Email Marketing, Marketing Strategy, Direct Marketing, Online Advertising, Social Media Marketing, Crm, Sales, Digital Marketing, Product Management, Account Management, Ppc, Customer Retention.

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