I joined RTÉ in 2012, coming from a role as Head of Ad Operations of a digital advertising sales company called Electric Media which was established with the Irish Times Group in 2008. In this role I led the Commercial Operations + Design team, for Ireland’s public service media organisation and largest multi-media publisher. The team was responsible for implementation, optimisation, testing and delivery of direct and in-direct (programmatic) ad sales across key digital platforms and… Show more I joined RTÉ in 2012, coming from a role as Head of Ad Operations of a digital advertising sales company called Electric Media which was established with the Irish Times Group in 2008. In this role I led the Commercial Operations + Design team, for Ireland’s public service media organisation and largest multi-media publisher. The team was responsible for implementation, optimisation, testing and delivery of direct and in-direct (programmatic) ad sales across key digital platforms and services including RTÉ.ie, RTÉ Player, and the RTÉ News Now app.Using cutting edge technology; innovation and new revenue-generation was a key area of focus. From 2012 - 2017 we lunched a number of media first formats across VOD, Display + Mobile including:VPAID ad formatsProgrammatic buying solutionsHTML5 creativeI coordinated + directed the design, build and development of digital sales creative formats + solutions.I also worked closely with Product, Production + Development, Editorial, Marketing + Finance. My role as Head of Commercial Operations allowed me to develop a mixture of strategy, monetisation, process and insight that helped mefurther develop my skills within RTÉ and the larger ad ops community.I was also a member of the AOP Ad Ops Group during this time. Show less

In this role I'm responsible for the day to day management of the Ad Operations function of the business – working very closely with our Publisher, Agency & Direct clients to ensure the best possible service Is provided. I have been responsible for the introduction of new processes, technology (in Mobile & Online Video) & innovations.I work closely with our sales team to help in maximising profit levels & introducing new revenue streams. Highlighting key trends, discussing in-depth… Show more In this role I'm responsible for the day to day management of the Ad Operations function of the business – working very closely with our Publisher, Agency & Direct clients to ensure the best possible service Is provided. I have been responsible for the introduction of new processes, technology (in Mobile & Online Video) & innovations.I work closely with our sales team to help in maximising profit levels & introducing new revenue streams. Highlighting key trends, discussing in-depth campaign performance & providing statistics (across our network) upon analysis & planning - as well as working with our publisher clients to introduce new & innovative Ad formats.I act as technical point of contact to the sales team & as well as our clients, assisting them in any creative aspects of a campaign. Managing relationships with our Ad Serving providers & when necessary working very closely with our publisher' technical teams.I'm also a member of the IAB Video Ad Council. Show less

My key responsibilities include the management of campaigns across multiple platforms both online & mobile on several of Irelands largest Premium websites (which include Irishtimes.com, eBay.ie, Entertainment.ie, Irishexaminer.com, Eircom.net & O2.ie), the optimisation of campaigns to ensure full delivery & maximum results & the reporting of campaigns. I am also responsible for managing the Ad Ops Team – which includes the development, training & improvement of team (as well as its… Show more My key responsibilities include the management of campaigns across multiple platforms both online & mobile on several of Irelands largest Premium websites (which include Irishtimes.com, eBay.ie, Entertainment.ie, Irishexaminer.com, Eircom.net & O2.ie), the optimisation of campaigns to ensure full delivery & maximum results & the reporting of campaigns. I am also responsible for managing the Ad Ops Team – which includes the development, training & improvement of team (as well as its effectiveness), working closely with account executives, account managers & clients (agencies & direct). Show less