Christian Loh Foged Email & Phone Number

Consulting, interim leadership / management & minor investments. Specializing in digital growth, ecommerce and innovation, and primarily focuses on: • Ecommerce & Digital Sales • Digital transformation & commercial performance optimisation• Interim leadership & Management• Digital Strategy and commercial business models / revenue streams• Platform business models, D2C and subscription models • Digital customer journeys and customer experience• Digital business innovation, product creation and optimisation• Leadership, commercial and organisational development• Marketing, primarily digital and cross channel / media marketing• AI: Implementation, optimisation & LLMs such as ChatGPT, Copilot, Gemini etc. • Advising on tech platforms in Ecommerce, Web, Apps & Martech

Esbjerg, Danmark, Dk

Subscription focused Direct to Consumer (D2C) FMCG brand in the Vitamins and Dietary Supplements (VDS) & OTC space. Operating in DK, NO, SE, FI, BE, NL, and DE.• Commercial leadership of the Wellvita brand and D2C brands• Headed a total of 40 FTEs, including 4 department heads as directs• Expansion, growth & subscription retention / loyalty• Headed Sales & Marketing organisation, across all channels with P&L • Performance Marketing, Brand / Positioning, Product, E-commerce & Call Centre• Digital Strategy and execution, expanding and developing group D2C brands

København, Dk

A B2C FMCG ecommerce scale-up in DK, NO & SE. Part of the Helsam Group• Growth, strategy, and brand positioning in a competitive FMCG space• Commercial leadership of the Mecindo brand and full P&L• Headed, & build the commercial Mecindo organisation in Copenhagen• Created new revene streams through online chop-in-shops and retail media• Integrated the B2C Mecindo business, into the Helsam Group B2B organisation• E-commerce, Online Sales, Service level & marketing funnel approachPrimary FMCG categories: Health food, health products, wellness products, food supplements, Vitamins and dietary Supplements (VDS) beauty products, organic categories, household items, medical equipment, medicare and over-the-counter medicine (OTC).

Brøndby, Copenhagen, Dk

Denmarks National provider of Betting, Lotteries, and Online Casinos. Focus: Coherent user journeys, Increasing digital B2C / B2B2C platform sales, App Portfolio and development• Headed the App & Data Activation Team with 7 directs• Headed the commercial App channel and App development roadmap• Stakeholder management across a complex organisation, including C-level• Increased online sales by translating User Behavioural Data into actionable insights, through Data Analysis, Personalisation, CDP, AI/ML, SEO, ASO etc.• Launched first AI/ML initiatives - activating online user behavioural data

Brøndby, Copenhagen, Dk

The eCommerce Team managed, build and optimised Danske Spil’s online B2C sales channels: Mobile, Web and Apps.• Headed the eCommerce Team with 14 directs• Insourcing eCommerce activities – hiring 15+ employees & building new team• Team responsibilities: Online Sales, Apps, Conversion Rate Optimisation (CRO), Search Engine Optimisation (SEO), App Store Optimisation (ASO), UI/UX, Customer Experience (CX), Web Analytics, CDP etc.• Optimising user journeys, and purchase funnels on B2C platforms• Increasing conversion rates, retention and grow online sales• Digital compliance in a highly regulated industry• Stakeholder management across a complex political organisation• Relaunching entire Digital Analytics & Tag Management platform across multiple platforms and vendors - Google Analytics 360, Ensighten Tag Management, Google Tag Manager etc.• Improving and launching/re-launching B2C products on Mobile, Web and Apps

Copenhagen K, Dk

Digital Agency with +30 employees. Online acquisition and digital strategy.• Client management – developing and maintaining relationships, primarily C-level• Developing cross-channel online acquisition strategy/tactics & roadmaps clients

Copenhagen, Dk

Start-up request-for-price site in auto repair services in DK, SE & DE. • Building and managing Marketing department and function• Online Marketing, Customer Loyalty, UI/UX, CRO and Online Sales, including P&L• Optimisation of Autobutler websites, using sales customer data, split-tests etc.• Managed agencies for display, SEM, PPC, SEO• Creating and executing model for CAC & CLV

London, Gb

MVNO low-cost mobile operator, focusing on long-distance calls. 400+ employees in London HQ, operating in eight countries - seven countries in Europe, plus Australia. My mission: Grow online sales and build an Online Acquisition Team• Managing Online Acquisition Team• Online Sales / Marketing initiatives, including P&L• Grew online sales profitably by 10%, increased online conversion rate 10-25%• Managing external agencies for display, Analytics, SEM, PPC, SEO, UI/UX, etc.• Data-driven optimisation of Lebara websites

Seattle, Wa, Us

Strategy and execution of Paid Search/ SEM activities, primarily for Expedia.dk • Strategy and execution of Paid Search/ SEM activities on Google Adwords & Bing advertising • Managing double-digit multi-million SEM budget in Denmark, ROI & P&L, including forecasting & reporting• Forecasting, reporting and general follow-up on sales figures• Developing and maintaining internal relations with different departments within Expedia – especially stakeholders in the Scandinavian region

Typical consulting tasks for clients: Increase online sales & online visibility, digital strategy, create new partnerships, identify new opportunities, project managing web projects, increase digital marketing efficiency, improve conversion rates, web analytics, etc.Also worked as interim in sourced Online Manager in larger companies.

Online Travel Agency with five travel brands in Denmark, Sweden, Norway and Germany. Brands covered most travel types from domestic hotels to overseas luxury trips.- Managed 15 directs in the Online Department & was a part of Senior Management- In charge of websites, website optimisation, online sales, online acquisition and online marketing- Managed DTF club - a loyalty program with +1,000,000 million members in Scandinavia- Won the Danish E-Commerce Award, The People's Choice category in 2009 & 2008- Re-launched DTF Club: Successful user involvement, social media and CLM

Small web agency with four employees, doing web development primarily in Umbraco CMS and online marketing on various online channels.I managed employees, sales, clients, projects and finances. Hands-on online marketing, online concept development, graphic design and digital analytics.

Danish mobile entertainment start-up site with 350.000 users. Responsible for the commercial concept, online marketing, partners and product development.Personal achievements at Mobital.net- Organically grew the online community from 0-200.000 users in 4 months- Created online identity and e-commerce strategy developed it over 4 years- Web design and graphic Identity- Launched mobital.co,uk in the United Kingdom- Managed & implemented online advertising and partnerships/suppliers- Launched successful micro-payment in 2000, with new user strategy- Created first cross-platform campaigns in Denmark, using email, web & SMS- Affiliate network myMobital, an advanced member get member setup

Dk

Managed a team of 15-20 employees, supporting all SONOFON Internet products.Daily management, coaching, recruiting, YPR, PIP, etc.- Business development of SONOFON Internet products, such as WAP, FWA, Dial-up internet etc

Development of web-based solutions & graphical design.

Executive Mba - Flex, Business, Management, Marketing, And Related Support Services

Academy Profession (Ap) Degree In Information & Communication Technology, Ai, Genai, Chatgpt & Ai Business Applications

Business/Managerial Economics

Multimedia Design, Digital Communication And Media/Multimedia

Computer Science