Elizabeth H. Email and Phone Number

NEW PRODUCT LAUNCH! Stealth mode to protect core business offerings.As Vice President of Marketing, I led strategic initiatives that fueled growth, innovation, and market leadership. My focus on team development, lead generation, content strategy, brand positioning, and revenue growth enabled the organization to thrive in a competitive landscape. Key accomplishments include:Revenue• Increased revenue by 21% through a highly targeted approach that integrated marketing, sales, and product strategies. • Developed a full-funnel marketing framework that leveraged cross-functional data insights to align demand generation efforts with high-value customer segments.Brand Marketing • Crafted a compelling brand narrative that positioned the company as a market leader in a competitive space. • Developed a go-to-market (GTM) strategy centered on product differentiation, resulting in accelerated customer acquisition and enhanced brand loyalty.Demand Generation• Spearheaded the launch of a demand generation program that utilized account-based marketing (ABM) and precision targeting. This strategy drove increased lead volume and conversion, creating a sustainable pipeline for future growth.Product Marketing• Led new product launch efforts, optimizing messaging to ensure strong product-market fit.• Used customer journey mapping and deep segmentation to improve messaging that drives conversion at key touchpoints, directly impacting top-line growth.Cross-Functional Leadership• Built a cross-functional marketing team from the ground up, increasing team productivity by 18% through the implementation of agile processes and ongoing mentorship. • Collaborated with sales, product, and customer success to ensure seamless messaging and data sharing across departments.

Business Insider privately owned company. Advisory Board role for Learning @ Morning Brew.Revenue• Provide executive advice on the protection of business programs contributing to $75 million Annual Recurring Revenue (ARR).Product Marketing• Assess the marketable growth potential of new programs and identify best-practice standards to manage overall membership.Brand Marketing• Offer guidance to the organization's leadership team to increase brand recognition.

IoT Engineering Services Firm. Clients include Vizio, Fellowes, Clear, L’Oreal, Peloton, HP, Proctor and Gamble, Hayward.Specializing in demand capture that drives sales qualified leads netting multi-million dollar contracts. Clients include Vizio, Clear, Accenture, Fellowes, and more. Focused on enterprise, B2B clients with lifetime value (LTV) of $20 MIL. Martech stack: Hubspot, Salesforce, Otter, Salesloft, Brightedge, Notion, Clickup, Figma, Google Data StudioRevenue• Led a 13% increase in year-over-year business revenue, targeting Enterprise sales with a lifetime value (LTV) of $5 million using Hubspot and Google data and analytics.• Utilized a data-driven, full-funnel marketing approach that included attribution modeling, customer journey optimization, and targeted campaigns across multiple channels.Brand Marketing• Rebranded Very; Set the vision of the company rebrand. Attracted anchor clients with multimillion-dollar lifetime values (LTVs) within 90 days post-rebrand.Demand Generation• Defined metrics. Managed a $1.1 million marketing budget, aligned with Sales for sales qualified leads (SQLs) and cross-functional collaboration to own Profit and Loss (P&L). • Skyrocketed marketing-generated pipeline by 49% year one. Supported a sales Closed/Won rate of 51%• Built full-funnel demand strategies that led paid channel selection, optimization, and cohesive messaging across demand, brand, sales, and customer success teams.Operations• Protected revenue by hiring a lean global team, focusing on Canada and LATAM. • Developed a project management system leveraging ClickUp to align a full bench of agencies, senior contractors, and strategists in under nine months. Product Marketing• Validated key buyer personas and implemented data-driven customer sentiment analysis live in market to refine foundational product positioning and messaging. Orchestrated A/B testing initiatives that optimized product messaging and validated product-market fit.

Led the organic content team strategy, brand strategy, and employer brand initiatives. Developed social media, executive thought leadership, and integrated marketing strategies. Supported events, creative/design standardization, content creation, and overall brand content marketing strategy.Marketing Operations• Restructured and recruited top talent for an in-house content brand and marketing team, growing from zero to three strategic members with a bench of agencies, senior contractors, and strategists in under nine months.• Championed team health by establishing marketing-led 90-day employee reviews and career coaching frameworks. Played an integral role in developing the marketing organization structure.Content Marketing• Architected an organic content strategy contributing to $20 million in company sales in the first year.Built and managed a cross-functional content marketing team focused on Sales and Account Management enablement.• Developed a framework for quarterly content planning, tying content themes to SQLs and company revenue goals.• Implemented KPI benchmarking for brand awareness, social listening, and share of voice.Brand Marketing• Led company-wide internal and external rebrand and brand strategy efforts, including Employer Branding.• Served as a brand thought leader, contributing to business-critical initiatives such as Product Market Fit and Buyer's Journey.Cross-Functional Leadership• Aligned marketing, sales, and product teams to drive a cohesive go-to-market strategy. Built and led a global marketing team, implementing agile frameworks that reduced campaign delivery time by 12%. Worked closely with product teams to ensure alignment on new product launches, contributing to the company's overall growth strategy.

Pre-IPO $2.3B valuation B2B SaaS technology sales tool.Martech stack: Hubspot, 6sense, Monday.com, Adobe Creative Suite, Salesforce, Brandwatch, Sprout Social, MarketoBrand Marketing• Rebranded Salesloft; Orchestrated the rebrand strategy and rollout during Salesloft’s climb from $50MIL ARR to $100MIL ARR. Garnered the attention of Vista Equity Group, valuing the brand at $2.3BIL.• Set brand awareness metrics with the social team and captured an increased reach of 40,000 unique users a month. • Built an internal design studio from scratch. Demand Generation• Drove revenue through a single integrated marketing campaign called EXCEED. Primed sales with marketing qualified leads (MQLs), achieving 99% more web conversions, 18% more website clicks, and 12% more engagement quarter over quarter.• Drove top of funnel leads through A/B testing SalesLoft's EXCEED Integrated Campaign design• Led Demand Generation's PPC and display ad creative based on the highest-performing brand messagingOperations• Improved the creative team's delivery, achieving a 93% average on-time delivery rate. • Established a creative request process company-wide to minimize wage loss and increased content production by 126% in the first eight months. • Built content team from a 3-week behind delivery schedule to a 93% average on-time delivery• Increased content design production by 126% in the first eight months. Used MTTR metrics and Agile SCRUM techniques• Established project management best practices using Monday.com to manage agencies and freelance talent• Built a library of design tools and templates to speed approvals• Educated and coached team members on best-in-class brand practices to maintain sales quality across pipeline.Cross-Functional Leadership• Led cross-functional teams in marketing, sales, and customer success to deliver campaigns that mapped to customer intent signals.

Brand and marketing consulting firm for both 0-$1MIL challenger brands and pre-IPO $10MIL - $100MIL ARR startups across B2B SaaS, CPG, DTC, B2B, B2C.Clients consulted: ShootProof, City of Atlanta, Gusto! Restaurants, Teach for America, and more.Martech stack: Mailchimp, Salesloft, Survey Monkey, Asana, Notion, Google Data Studio, Shopify.Revenue• Leveraged major retail partnerships, scaling client’s sales revenue by 2-10% via access to Whole Foods, Target, Publix, Meijer, Four Seasons, and Kroger post-rebrand.Demand Generation• Developed integrated marketing campaigns that utilized email marketing, SEO, paid media, and webinars to generate leads and move them through the funnel. • Crafted webinar series featuring industry thought leaders that generated significant top-of-funnel interest and built brand awareness across multiple platforms.Brand Marketing• Led brand transformations for numerous clients, creating brand stories that aligned with their market positioning. Developed GTM strategies that captured new markets, refined product-market fit, and built lasting customer loyalty through highly targeted marketing campaigns.Product Marketing• Refined product-market fit via personas, visual identities, and brand stories to tightly align with customer storytelling, unblocking marketing teams through marketing strategy overhauls.Operations• Built a scalable onboarding process for a small team to handle multiple client projects simultaneously.• Saved clients upwards of 37% of wasted talent time via brand management. Cross-Functional Leadership• Built a lean, high-performing marketing team from the ground up, aligning marketing efforts with sales and operations to create a cohesive strategy that drove results.Many of my clients went on to major retailers such as Four Seasons, Whole Foods, Target, Publix, Meijer, Walmart.com and Kroger thanks to a stronger marketing presence.

As co-founder of a brand and marketing agency, I managed both B2C and B2B strategies with a heavy focus on brand building and marketing growth.Experience with product market research, content development, and buyer's journies. Focused on brand management, brand awareness and growth. • Nurtured a team of five across many client demands with high talent retention• Managed agencies to execute and partner on omnichannel marketing plans • Increased client's revenue 2-10% via major retailer access thanks to stronger marketing presences. No Evil Foods became a national brand and is now found in Whole Foods, Target, Publix, and Kroger.• Increased client's revenue 3-10% year over year. Tied content strategy to revenue. Mapped buyer behavior to nurture/drip campaigns, content development, and word-of-mouth referral strategies• Conducted target market research that fed stronger market presence. Built brand strategy, creative direction, graphic design practices and marketing implementation• Book published• Invited Collegiate Speaker with Georgia State University• Sponsored speaker with Square Payments, Vistaprint, NDSS, and more

$0-$1MIL challenger brand. Consumer packaged goods in Whole Foods and Walmart. Martech StackGoogle Data Studio, Sprout Social, Survey Monkey, Mailchimp, ShopifyRevenue Growth• Increased B2B sales by 5-10% internationally and achieved a 10% growth in B2C e-commerce sales. Executed a comprehensive marketing strategy that incorporated social media, content marketing, and influencer partnerships.• Contributed to a 10% year-over-year e-commerce sales increase through abandoned cart campaigns.Brand Marketing• Led a major rebrand that elevated Crazy Rumors' market presence, securing shelf space at Walmart.com and Whole Foods, and significantly increased brand visibility.• Developed new product line visuals and packaging, driving a 42% increase in social engagement within the first six months.• Boosted international sales and retail recognition by 5%, thanks to improved product positioning and targeted marketing.Demand Generation• Created and deployed lead generation strategies, including email marketing, content marketing, and a shopping cart abandonment reduction strategy, lowering cart abandonment rates by 12% YoY.• Leveraged targeted social media strategies, achieving a 42% increase in social engagement and overall brand visibility.Product Marketing• Collaborated with the CEO to launch new product lines, using customer survey insights to refine marketing messages and product offerings.Marketing Operations• Led market research, creative development, and team management, establishing KPIs tied to marketing budgets and company revenue goals.• Aligned the Agency of Record’s social media strategy with broader marketing goals, ensuring budget efficiency and campaign alignment.Content Marketing• Developed playbooks to ensure consistent brand standards and deployed sales and marketing calendars that increased audience retention and brand loyalty through strategic content initiatives.

Product Led B2B SaaS, $5MIL in revenueBrand Messaging AlignmentCollaborated with product and marketing teams to refine brand messaging, ensuring it resonated with the target B2B audience. Developed consistent messaging that emphasized value proposition and differentiation in the competitive SaaS space, contributing to improved brand perception and positioning.Customer Journey AnalysisConducted comprehensive analysis of over 1,000 customer survey responses to assess brand impressions and optimize user experience from trial through to expansion. Identified critical pain points and streamlined key touchpoints in the customer journey, improving conversion rates by focusing on user behavior and expectations.Expansion Strategy DevelopmentDesigned a “land and expand” strategy aimed at post-trial users with high conversion potential. This strategy increased customer lifetime value (CLV) by focusing on nurturing trial users into long-term clients through targeted retention efforts and personalized onboarding experiences.Professional Brand PerceptionProvided actionable insights to improve brand perception and establish ShootProof as a credible and mature SaaS provider. Introduced storytelling elements and case studies to elevate the company’s professional image, which contributed to stronger market trust and adoption among enterprise-level clients.Cross-Functional CollaborationPartnered closely with product, marketing, and customer success teams to ensure consistent alignment between product features, customer needs, and brand strategy. This collaboration led to smoother product launches and more effective customer retention strategies, improving overall user satisfaction.

Subscription based community platform.Marketing Tech Stack: Constant Contact, Google Analytics, Shopify, WordpressMarketing Operations• Developed a creative brand strategy that resulted in a 7-figure sale to a VC Fund.• Collaborated on trade show marketing strategy & execution.• Managed in-person events, ensuring tradeshow & DWF hosted convention success, resulting in a 12% increase in DWF's convention attendance.• Required 10-15% travel to destinations including New York City, New Orleans, Las Vegas, and Atlanta.Content Marketing• Executed a content marketing plan for multiple channels, maintaining over 100,000 subscribers.• Built a cross-channel marketing plan to maintain and grow the subscriber base, focusing on cohesive brand messaging and voice.• Directed, recorded, and edited video production for DWF's Video Education Center, producing 75+ weekly "How-To" videos for 30,000 active users on the forum.• Crafted new programs for retention and engagement, such as B2B sponsored ad creative for major retail company partners.Brand Marketing• Developed print strategies, including catalogs, P.O.P. displays, and booth design.• Ensured brand stewardship and successful partnership management at tradeshows and DWF-hosted conventions, capturing over 800 new leads via the WPPI tradeshow booth marketing.Demand Marketing• Worked with B&H Photo, Adorama, CreativeLIVE, Nations Photo Lab, MPIX, Canon, and WPPI to develop their email and display advertisements on our platform.• Increased digital ad revenue by increasing ad spend and sponsorship from major retailers such as B&H Photo, Adorama, and CreativeLIVE.• Re-designed the UX/UI of the email drip campaign for a stronger ad focus.Product Marketing• Increased Facebook audience by 187% in the first six weeks on the job through a strategic social media approach and targeted messaging.Achievements• Directed and implemented strategies that led to substantial growth in digital engagement and revenue.

Headhunted to join the design team, lead creative initiatives around the rebranding effort. Quickly progressed and was promoted to Associate Creative Director.

Assisted ideation and development of external and internal marketing materials for major retailers selling VF’s clothing.• Digital Content Creation- Designed over 100,000 digital assets and social media content for Target.com, Amazon.com, JCPenney.com, Walmart.com, and MLB.com to attract new customers.• Marketing Development - Assisted in brainstorm and development of external and internal marketing materials for: online retailers, physical retail store stickers, rack toppers, catalog covers, clothing stickers, clothing hang tags, social media marketing materials and charity event signage design. • Innovation Team - Additionally volunteered as an Innovation Leader team member participant responsible for development of plus size and extended size clothing.• Commercial Photography - Worked closely with departments and Creative Directors to photograph lifestyle and clothing photo shoots for marketing materials.

Long-term freelance with various partners, companies, and corporations. Testing ground for curiousity and skill exploration. As talents grew, so did work performance, clients, and projects. Eventually leveraged freelance opportunities into a full time business, (Wildcat Echo, LLC), in 2013.Performed multiple marketing projects for various companies. Duties included brand design, marketing and content development. Photographed over 100+ private and commercial events.Clients Included - Tampa Bay Times, Chicago Tribune's MetroMix, (now Tribune Publishing), Harley Davidson Clothing catalogs, and more