- Develop branding and online/offline communications strategy to help increase brand awareness, engagement and traffic/sales- Develop online content strategy, create Facebook content and measure post communication media effectiveness

- Gather customer requirement, design marketing intelligence solutions to improve, drive and transform client’s customer experience through customer experience management platform (Fullloop CX and NICE Satmetrix) and unstructured and structured analytics technology (Nexidia Voice Analytics and other customised solutions) - Plan and manage project delivery by working with solution engineer, system integrator, customer’s business and IT to ensure the project is implemented successfully- Provide post go-live support , and ensure the customer achieves return on investment on the solution and their business KPIs (e.g. Sales, NPS, CSAT and other productivity KPI e.g. abandon call, AHT etc,) through business consultancy- Drove sales pipeline, developed proposals, acquired, engaged and managed key client accounts across high involvement-product/service industries e.g. financial, real estate, construction material, telesales and technology

- Worked directly under the CEO to develop and oversee the company's growth roadmap, business strategy and long term operations integration plan- Developed and implemented a business transformation roadmap to increase efficiency throughout the organization and to smoothly integrate Thailand and Vietnam operations- Managed key global, regional and local stakeholders’ expectations in delivering results for each milestone- Conducted Interviews with more than 15 key managers across all departments to review processes and developed recommendations to improve efficiency- Assisted with 2019 business plan preparation for both Thailand and Vietnam as a single operation

- Spearheaded the inside-out branding effort to change the company’s culture- Planned and managed branding communications budget and timeline- Led the company’s initiative to measure NPS score - Collaborated with global team member on the region's digital initiative- Managed vendors to achieve internal brand communication plan and the new corporate website- Constantly worked with the senior management team to develop long term business strategy- Developed the company’s inside-out brand strategy and implementation roadmap

Advanced Analytics - Agency Insights and Capabilities, Safeco Insurance - Seattle, Washington- Led an initiative to create a low-effort customer experience by improving online customer experience and interactive voice system- Created a multi-channel service delivery strategy to reduce call center traffic and encourage customers to use self-serve contact pointsCorporate Marketing - Bangkok, Thailand- Led the brand building initiative for LMG insurance - Managed market research and brand building vendors- Collaborated with different players to orchestrate sports sponsorship events- Initiated media strategy and planningMarketing Insights and Analytics for Commercial Insurance - Boston, MA- Led an initiative to conceptualize a loyalty program for producers and customer representatives- Led market research studies from claims and customer experience team using various data collection tools including the department's own business panel

- Coordinated with overseas offices and internal clients to conduct annual/quarterly research studies- Initiated and oversaw the survey generation, data collection and data transformation processes for the company’s surveys- Collaborated with renowned branding-expert professors to develop the company’s proprietary brand ranking model- Identified vendors to obtain proposals for internal clients and act as a facilitator between the two parties

- Slashed 2 months off the original 6 month timeline, and saved at least $5,000 dollars for the department to complete a 2,500-entry botanical database for the company to be used with FMCG clients- Established a marketing department inventory control system to manage previous problems in lack of stock and long delivery lead times; system resulted in maintaining minimum stock levels and shortening supplier delivery lead time- Constructed food and beverage trend presentations to be presented to private label food producers, and successfully won a four-product order during the summer- Received a personal achievement recognition for outstanding performance and effective project handling from the company’s CEO

- Supervised scuba diver customers both on-board and in-water to ensure maximum safety, prevent injuries and loss of lives.- Demonstrated necessary scuba diving skills in confined pool and open water session for new scuba divers.

- Conducted extensive consumer studies in areas of customer values, customer satisfaction, new product development, product evaluation, marketing communication, promotion and distribution channel effectiveness.- Won over 50 research projects for the company by designing market research proposals with direct-to-target research objectives, research approach, data collection methodology, sample qualifications and sample size - Initiated and introduced new data collection methodologies to better extract consumer insights e.g. diary keeping through Facebook group page.- Traveled both within Thailand and abroad to collect consumer data by conducting consumer groups, depth interviews and home visits – altogether more than 500 interview sessions.- Developed actionable solutions and recommendations for other commercial new product or breakthrough projects that resulted in savings or earnings from $50,000 to more than $50M for clients- Presented research findings, analysis results and made recommendations to top management and operation teams of top companies in their industries