Sheng Kai Fong Email & Phone Number

Singapore

Singapore

• Develop and manage commercial operation.• Draft contractual agreements.• Coordinate logistics within sales and production.• Set up frameworks for the commercial team.

Singapore

Website SEO

• Brainstormed unique marketing angles for clients.• Researched product market fit for new product launch.• Optimised campaigns constantly for clients and in-houseecommerce brand with A/B testing.• Managed a cross functional team of marketingprofessionals to ensure smooth campaign delivery.• Create multiple ad copies and creatives for testing.

• Led and executed engaging social media campaign strategies and content creation for 4 brands simultaneously• Designed conversion driven ecommerce landing pages & analysed sales performance with weekly reports.• Strategised email marketing strategies of 4 brands for optimal open rate, list retention & sales conversions• Reduced average CPA by 50% with empathy driven ad copy.

• Led & trained a team of digital marketers in sales funnel creation and copywriting.• Managed the team's daily work to keep deadlines in check.• Created and implemented workflow SOPs to streamline the company's workflow and efficiency.• Created team training SOPs to improve the team's quality of work.• Managed and opitmised more than 30 digital marketing campaigns simultaneously and used data driven analysis like CPL, CPA, Opt-In Rate and Purchase Rate to hit KPIs.• Analysed various data KPIs like AOV, Appointment Rate, and Closing Rate to improve clients’ sales process.• Strategised & presented funnel optimisation strategies in weekly reports• Managed relationships with marketing directors and CEOs of various companies with regards to campaign strategies

• Created high converting sales funnels & campaigns that generated highly qualified leads to companies in various industries.• Suggested sales funnel optimisation strategies based on data analysis• Crafted conversion-based sales copy for landing page, order/application forms and ads.• Scripted testimonial shoots with emphasis on target market’s pain points.

Singapore

• Led the medical instructors on the daily training regime for the trainees.• Co-ordinated training for medical trainees in the SAF.• Supported the Medical Training Centre with day to day administrative tasks.• Liaised with other training branches to ensure smooth running of medical courses.• Conducted training for medical trainees in core medical skills. (Intravenous cannulation, CPR/AED)• Attended top management meetings and consolidated meeting minutes for future reference.• Drafted and organised the monthly duty schedule for the office administrative personnel.

Singapore

• Planned quarterly sales goals of company• Negotiated with ecommerce platforms on the setting up of vendor account• Managed and followed up with cold leads• Drafted organisational structure and commission rates for sales reps• Planned and executed various marketing campaignsResults• 2x sales figures every month from July to September

Singapore

• Maintained company’s relationship with pharmacy outlets’ staff with frequent on-site visits.• Analysed sales data of company’s products for the national marketing director.• Conducted market research on competitor’s products both online and on the field.• Helped the national marketing director identify potential customers through online research.• Conducted mystery shopping to gather insights about company’s products compared to competitors.• Came up with marketing ideas that could be used for future marketing campaigns.

Bachelor'S Degree, Marketing

Activities and Societies: Esprimere Singing Club (SIM) Guitar Ensemble (SIM) 2019 Performed in the CCA Fair for Esprimere Singing Club.

Diploma, Pharmaceutical Sciences