Luiz Fonseca Email & Phone Number

São Paulo, Brazil

São Paulo, Brasil

Responsible for the Commercial and Marketing areas of Brazil, Argentina, Uruguay, Paraguay and Bolivia.

Brasil

Country Manager for Ailet Sales Development - Artificial Intelligence for Retail Execution

Brasil

Consultoria e solução para as áreas de Trade Marketing e Comercial.

São Paulo Area, Brazil

Customer clustering for retail and distributor channels, aiming sell in and sell out activations targeted with kpis defined as; ROI, distribution and market share. Average customer growth in the last year of 40% versus market growth of 13%.Planning and implementation of investment control and payment systems for commercial campaigns. Average ROI coefficient equal to 17.Management of events, fairs and conventions generating differentiated experiences.Launch of Generics and Similars drug´s portfolio.Team management, processes, performance indicators and results.POS material planning and execution guides.

São Paulo Area, Brazil

Trade Marketing and Marketing manager responsable for three pharmacies chains around the country. Brand management, midia management, digital marketing, category management, layout and planograms standards implementation. Join business plans negotiation and execution with all suppliers and partners. So far achieving a 200% increase in captured investment.Marketing and activation calendar development and execution generating innovation and increased customer flow.Development of processes and flows between trade marketing, logistics, purchasing and marketing áreas.Inbound Marketing.

Brasil Region

Conceived and have consolidated a new channel of business for the company, initiating direct sales to special customers, bringing investment savings and consistent additional revenue profit for the company.Created and implemented several business plan for key clientes with an average ROI of 400% in the customer portfolio. Sell in, sell out and stock managment creating a sustainable growth. I led the multifunctional E-Commerce planning project for Pernod Ricard premium brands. Inbound Marketing planning for E-commerce channel.

Brazil

Brand activation and pos material planning concerning 12 brands in the company portfolio, managing big budgets, some activations were recognized worldwide for the company and listed as world best pratices.Created new forms of monitoring and awards to KPIs achievement for field teams of special and distribuitor channels, what brought to company sales increasing and a distinct implementation analysis. Redrew the investment and negotioation plans for more than 1,200 points of sales (On Trade / Horeca), bringing transparency and wide range of performance analysis work.Managed a direct team of 5 people and 25 people indirectly, being evaluated by subordinates and peers as a leader and benchmark performance within the channel.

São Paulo Area, Brazil

Managed a direct team of 12 people across São Paulo state.Implemented promotional incentives through the indirect channel, wholesale and distributors, increasing sales and distribuition.Analyzed regional growth and developed a winning strategy for the channel.Distribution model implementation, key accounts promotions, POS execution and outlets contract management, conquering new strategic clients and partners.

Negotiated new important clientes for super premium products, overcoming the annual target, participating in 50% of the annual company budget for the sales of champagnes. Restructured the area during my coordination, making a review of the subordinate staff and clients portfolio. New agreements with local distributors coming up with a 300% increase in sales over the previous year. Managed a direct team of 4 people across Paraná, Santa catarina and Rio Grande do Sul states.

Negociation of oultes contracts, activations at the clients, interacted and trained all the staff from the on premise and indirect channels

Drew and procedure a training brand portifolio material for executives and customers, enabling internal staff and generating multipliers, which added incentive campaigns have increased 18% in annual sales.Conducted several events of product launches for clients and consumers, achieving brand experience inovations and a great return of spontaneous media. Analyzed and presented sell in , sell out and nielsen datas.Participated and executed brand plans and activations for the channels well POS materials

São Paulo Area, Brazil

Managed all communications project, conducting press consulting for small clients, building solid relationships and briging outside partners for the agency, as Nestlé company Schincariol. Responsable for coordinate advertising campaigns focused in external and internal clients (USP).Planned and executed the "Café Academico" events with Lobao and Washington Olivetto. Idealized and executed the first "Anastasia" event, which is now in its 13th edition.

Bachelor, Social Communication

Social Communication

Postgraduate, Business Administration And Management, General

Planejamento E Gerenciamento Estratégico Do Varejo

High School

Fundamental and high school

Education record