Luiz Fonseca

Luiz Fonseca Email and Phone Number

Business Development Manager Mercosul @ Ailet
São Paulo, Brazil
Luiz Fonseca's Location
São Paulo, Brazil, Brazil
Luiz Fonseca's Contact Details

Luiz Fonseca personal email

About Luiz Fonseca

With more than 10 years of experience in the beverage and consumer goods market, I am a seasoned trade marketing and sales professional who thrives on delivering innovative and effective solutions for my clients and partners. Currently, I am the Business Development Manager Mercosul at Ailet, a leading company in artificial intelligence for retail execution.In this role, I am responsible for the commercial and marketing areas of Brazil, Argentina, Uruguay, Paraguay, and Bolivia, as well as the owner of Alta Performance Vendas & Trade Marketing, a consultancy and solution provider for trade marketing and sales. I leverage my expertise in brand management, digital marketing, media management, negotiation, joint business planning, and market analysis to drive growth, performance, and profitability for Ailet and its customers. I also lead and collaborate with cross-functional and multicultural teams, applying my communication and problem-solving skills to achieve our shared goals. I am passionate about innovation, technology, and customer satisfaction, and I am always eager to learn and grow in my field.

Luiz Fonseca's Current Company Details
Ailet

Ailet

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Business Development Manager Mercosul
São Paulo, Brazil
Luiz Fonseca Work Experience Details
  • Ailet
    Business Development Manager Mercosul
    Ailet
    São Paulo, Brazil
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  • Ailet
    Business Development Manager Mercosul
    Ailet Sep 2023 - Present
    São Paulo, Brasil
    Responsible for the Commercial and Marketing areas of Brazil, Argentina, Uruguay, Paraguay and Bolivia.
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  • Ailet
    Business Development Manager
    Ailet Jan 2022 - Oct 2023
    Brasil
    Country Manager for Ailet Sales Development - Artificial Intelligence for Retail Execution
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  • Consultoria Alta Performance Vendas & Trade Marketing
    Business Owner
    Consultoria Alta Performance Vendas & Trade Marketing Dec 2021 - Present
    Brasil
    Consultoria e solução para as áreas de Trade Marketing e Comercial.
  • Medquímica Indústria Farmacêutica
    National Trade Marketing Manager
    Medquímica Indústria Farmacêutica Jan 2018 - Nov 2021
    São Paulo Area, Brazil
    Customer clustering for retail and distributor channels, aiming sell in and sell out activations targeted with kpis defined as; ROI, distribution and market share. Average customer growth in the last year of 40% versus market growth of 13%.Planning and implementation of investment control and payment systems for commercial campaigns. Average ROI coefficient equal to 17.Management of events, fairs and conventions generating differentiated experiences.Launch of Generics and Similars drug´s portfolio.Team management, processes, performance indicators and results.POS material planning and execution guides.
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  • Brasil Pharma
    National Marketing & Trade Marketing Manager
    Brasil Pharma Jan 2015 - Dec 2017
    São Paulo Area, Brazil
    Trade Marketing and Marketing manager responsable for three pharmacies chains around the country. Brand management, midia management, digital marketing, category management, layout and planograms standards implementation. Join business plans negotiation and execution with all suppliers and partners. So far achieving a 200% increase in captured investment.Marketing and activation calendar development and execution generating innovation and increased customer flow.Development of processes and flows between trade marketing, logistics, purchasing and marketing áreas.Inbound Marketing.
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  • Pernod Ricard
    National Key Account Manager
    Pernod Ricard Nov 2012 - Jul 2014
    Brasil Region
    Conceived and have consolidated a new channel of business for the company, initiating direct sales to special customers, bringing investment savings and consistent additional revenue profit for the company.Created and implemented several business plan for key clientes with an average ROI of 400% in the customer portfolio. Sell in, sell out and stock managment creating a sustainable growth. I led the multifunctional E-Commerce planning project for Pernod Ricard premium brands. Inbound Marketing planning for E-commerce channel.
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  • Pernod Ricard Brasil
    National Trade Marketing Manager - Brand Activation Manager
    Pernod Ricard Brasil May 2011 - Oct 2012
    Brazil
    Brand activation and pos material planning concerning 12 brands in the company portfolio, managing big budgets, some activations were recognized worldwide for the company and listed as world best pratices.Created new forms of monitoring and awards to KPIs achievement for field teams of special and distribuitor channels, what brought to company sales increasing and a distinct implementation analysis. Redrew the investment and negotioation plans for more than 1,200 points of sales (On Trade / Horeca), bringing transparency and wide range of performance analysis work.Managed a direct team of 5 people and 25 people indirectly, being evaluated by subordinates and peers as a leader and benchmark performance within the channel.
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  • Pernod Ricard Brasil
    Regional Trade Marketing Coordinator - São Paulo
    Pernod Ricard Brasil Aug 2010 - May 2011
    São Paulo Area, Brazil
    Managed a direct team of 12 people across São Paulo state.Implemented promotional incentives through the indirect channel, wholesale and distributors, increasing sales and distribuition.Analyzed regional growth and developed a winning strategy for the channel.Distribution model implementation, key accounts promotions, POS execution and outlets contract management, conquering new strategic clients and partners.
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  • Pernod Ricard Brasil
    Regional Trade Marketing Coordinator - South
    Pernod Ricard Brasil May 2009 - Jul 2010
    Negotiated new important clientes for super premium products, overcoming the annual target, participating in 50% of the annual company budget for the sales of champagnes. Restructured the area during my coordination, making a review of the subordinate staff and clients portfolio. New agreements with local distributors coming up with a 300% increase in sales over the previous year. Managed a direct team of 4 people across Paraná, Santa catarina and Rio Grande do Sul states.
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  • Pernod Ricard Brasil
    On Premise Consultant (Brand Promoter) - Key Account On Trade / Horeca
    Pernod Ricard Brasil Aug 2008 - Apr 2009
    Negociation of oultes contracts, activations at the clients, interacted and trained all the staff from the on premise and indirect channels
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  • Pernod Ricard Brasil
    Trade Marketing Analyst - On Trade / Horeca
    Pernod Ricard Brasil Jan 2006 - Jul 2008
    Drew and procedure a training brand portifolio material for executives and customers, enabling internal staff and generating multipliers, which added incentive campaigns have increased 18% in annual sales.Conducted several events of product launches for clients and consumers, achieving brand experience inovations and a great return of spontaneous media. Analyzed and presented sell in , sell out and nielsen datas.Participated and executed brand plans and activations for the channels well POS materials
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  • Agência De Comunicações Eca Jr.
    Public Relations Intern - To - Public Relations Director Area
    Agência De Comunicações Eca Jr. Mar 2001 - Jan 2002
    São Paulo Area, Brazil
    Managed all communications project, conducting press consulting for small clients, building solid relationships and briging outside partners for the agency, as Nestlé company Schincariol. Responsable for coordinate advertising campaigns focused in external and internal clients (USP).Planned and executed the "Café Academico" events with Lobao and Washington Olivetto. Idealized and executed the first "Anastasia" event, which is now in its 13th edition.
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Luiz Fonseca Skills

Trade Marketing Marketing Strategy Negotiation Strategy Merchandising Management Business Planning Strategic Planning Marketing Communications Budgets Marketing Management Market Planning Fmcg Market Analysis Team Building Project Planning Brand Management Competitive Analysis Customer Insight Shopper Marketing Pricing Marketing Fast Moving Consumer Goods Budgeting

Luiz Fonseca Education Details

Frequently Asked Questions about Luiz Fonseca

What company does Luiz Fonseca work for?

Luiz Fonseca works for Ailet

What is Luiz Fonseca's role at the current company?

Luiz Fonseca's current role is Business Development Manager Mercosul.

What is Luiz Fonseca's email address?

Luiz Fonseca's email address is lu****@****sil.com

What schools did Luiz Fonseca attend?

Luiz Fonseca attended Universidade De São Paulo, Universidade Presbiteriana Mackenzie, William & Mary – Raymond A. Mason School Of Business, Rainha Da Paz, Ebdi Cmo Sab.

What are some of Luiz Fonseca's interests?

Luiz Fonseca has interest in Children.

What skills is Luiz Fonseca known for?

Luiz Fonseca has skills like Trade Marketing, Marketing Strategy, Negotiation, Strategy, Merchandising, Management, Business Planning, Strategic Planning, Marketing Communications, Budgets, Marketing Management, Market Planning.

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