Business builder and transformation focused executive leveraging over 18-years of experience as a Partner at McKinsey & Company and 4-years at EDP. Currently leading EDPR Asia-Pacific as CEO. Direct report of over 400 employees, operating over 1.2 GW of installed RES capacity and a gross profit of International experience in business development and marketing and sales across industries (Utilities/ Renewables, Telecom and Media and Banking). Proven track record of success in large scale transformation - 2 to 3-year programs in consulting side across energy, telecom, banking and start-ups across Europe, Australia, Brazil and the US; and as an Executive at EDP including the turnaround of EDP B2C retail business in Spain, the expansion in Europe to Italy, Poland, France, Germany and Belgium and the strong growth delivered across Europe, including Iberia, in Solar Distributed Generation (from 30M€ CAPEX / yearly to over 400M€/yearly in 3-years).Deep skills in implementing state-of-the-art customer base management practices, new product and value propositions and respective go-to-market, as well as developing and executing robust digital marketing and sales strategies. A strong leader, business partner, and brand builder fostering strategic innovation to enhance growth and customer experience. Multilingual communicator with proficiency in Portuguese, English and Spanish, with basic knowledge in French.Marketing Strategy & Execution  New Business Building  Sales & Channel Management  Digital Marketing & Sales  Customer Driven Product Development  Business Strategy & Development