Thanks to my expertise in sales and trade marketing actions to promote the first tourist attraction in Europe (Disneyland Paris), I am now promoting a country destination in the North of Europe: the island of Ireland!Since last July 2018, I am in charge of developing Golf to Northern Ireland thanks to the 148TH OPEN at Royal Portrush as well as Luxury Tourism in the Republic of Ireland.My main mission is to propose and implement a strong marketing plan for both projects thus developing French Golfers or High-End French visitors to travel to Northern Ireland or to the Republic of Ireland as individuals, or small groups when they book through trade partners: Tour Operators, Travel Agents selling Golf or Luxury Programmes.My ambition is to create and maintain good relations with the National Tourism Authorities in Ireland (Failte Ireland and Tourism Northern Ireland), the Irish Embassy in France and other local authorities when applicable.I manage a dedicated budget for both projects.All activities will be post analysed and measured in terms of ROI or Media added value. Do not hesitate to contact me should you need information at:sfonseca@tourismireland.comSKILLSSales and Marketing Strategies: planning and implementationSales calls and relationship with Key AccountsBtoB Communication and Promotions: on-line communication, and trade showsProduction of sales tools including training support for fam trips PR events, workshops, fam trips, road shows...Team management with empowerment.Budget management = ROI optimization.