Steven Yuan Email & Phone Number

Fort Collins, Co, Us

Re-launch Jatenzo (testosterone undecanoate) brand within 6 months, including: business case for funding, new creative, website, and scalable digital pilots.Lead new creative campaign, brand implementation guide, and refresh all sales and congress materials. Partner with sales to develop snackable campaigns every 2 months to support field force and editorial calendar.Build new HCP and Patient website in new corporate WordPress CMS environment and corresponding google analytics dashboards. Establish weekly stand-up process across media, PR, website and digital marketing teams as integration and optimization mechanism.Launch scalable DTC and HCP digital pilots to vet new drivers and channels across point-of-care, HCP social media and paid media (search, social and display). Partner with Analytics to leverage Symphony Health Analytics team on pilot design and MROI.Map and stand-up Men's Health KOL and congress strategy across Endo, Urology and PCPs. Drive brand and company awareness through SERMO partnership to develop and syndicate annual landmark survey of HCPs (300+) evaluating industry trends, outlook and issues impacting TRT market. Demonstrate expertise and experience in managing internal and external agency partners to deliver on brand KPIs while generating $1.6M in cost savings.Partner with google consultancy services to set-up and evaluate business models and KPIs that drive awareness, lead generation and commerce across all google ads products (search, social, YouTube, local and app campaigns). Identify competitive insights and best-in-class practices that can be leveraged by Tolmar brands.Support commercial and business development efforts in telehealth, commerce and subscription partnerships that improve patient access and innovate business models.

Minneapolis, Mn, Us

Lead Medtronic’s Marketing Leadership Council (comprised of 4,200 marketers) and blue-chip consulting engagements to identify market place shifts and strategic pivots needed to enable world-class marketingLaunch direct-to-consumer (DTC) marketing consortium to build and scale consistent DTC model across enterpriseDrive marketing excellence and commercial value through agile sprints and DTC test/learn pilots which can be scaled quicklyIdentify areas where consistency and scale from the center can turn best practice into consistent enterprise practice (customer journey mapping, sales enablement, automation, analytics and patient services)Optimize Medtronic’s Preferred Partner Program to ensure agency rosters fuel next practice capabilities in creative, brand, marketing, media, digital and research categories

New York, Ny, Us

Key Responsibilities:Full funnel engagement strategy for Health division comprising digital Ecosystem (tactical planning across personal and non-personal promotion), Experience (Customer and Journey mapping), Expression (via meaningful creative interactions) and Evolution (metrics, optimization and functional enhancements). Apply design thinking across department SME comprised of digital engagement, content, social and UX strategy.Optimize sales force enablement and tools for virtual, hybrid and in- person sales environmentsDevelop virtual booths for congresses by sourcing and applying innovative technologyKey Therapeutic Areas: Prostate cancer, metastatic breast cancer, severe untreated asthma, antivirals, vaccines, treatment resistant depression, oncology patient support apps/websites and rare diseases

Drive consulting engagements for pharmaceutical/medical device companies that brought a creative lens to their unique science which was then used to generate an outward customer-focused expression (phenotype) of their product(s)

New York, Ny, Us

Key Responsibilities:Generated engagement strategy and services by breaking down analytic silos across the marketing communications spectrumDevelop brand positioning, science stories and strategic message roadmap necessary to own marketplace narrativeEmpower and innovate SaaS data analytics to identify jobs-to-be done, inform voice-of-customer, engagement strategy, content marketing and creative developmentTranslated market and consumer insights into actionable and differentiating marketing communicationsIndustry leader in application of search intent to drive cross-functional content, media and journey planningThought leadership through webinars, presentations, case studies and speaking engagements Chair media/account sales enablement training program to drive data proficiency, enhance critical thinking, identify business problems, guide strategic solutions and fuel prospecting system Global account lead on MSA negotiation, strategy and network alignment US Steering Committee Member for Boundless, Edelman’s Asian Diversity & Inclusion ERG Key Sectors:Consumer Health, Diagnostics & Devices, Pharmaceutical, Biotech and Professional Associations

Abbott Park, Illinois, Us

Key Responsibilities:Global advertising strategy for key innovation launchesAgency models of service deliveryPerformance marketing and digital standardsKey Brands:Ensure, Glucerna, Similac, PediaSureKey Markets/Regions:China, India, Singapore / Latin America, Middle East and Southeast AsiaKey Audiences:Medical thought leaders, advisory boards, professional bodies, physicians, consumers, caregivers and moms

Chicago, Illinois, Us

Key Samsung Categories: Smartphones, Wearable Tech, Laptops, Printers, Home Appliances, Experiential Marketing, Strategic Partnerships and B2B.Key Audiences: Cultural thought leaders, early adopters, emerging market, mass market, teens, ITDMs, C-suite and sales force.

Columbus, Oh, Us

Key Clients: Abbott Vascular, Eli Lilly, Takeda, TAP Pharmaceuticals, Roche DiagnosticsKey Audiences: Medical thought leaders, advisory boards, professional bodies, physicians, specialists, pharmacists, nurses, patients, caregivers and advocates.

Columbus, Oh, Us

Cleveland, Ohio, Us

Key Clients:DaimlerChrysler Commercial Vehicles, Hungry Jack, Mead FiveStar, Purell, Karmanos Cancer Institute, Kichler Lighting, Marathon Oil, Medical Mutual, Sherwin-Williams and Wyndham VacationsKey Audiences:CPG consumers to DIY/DIFM, fleet managers to distributors, insured and insurers, tweens to truck drivers, and vacation seekers to family food shoppers

Detroit, Mi, Us

Key Clients:Corp Marketing, Corp Communications, Regional Marketing, Product-Line MarketingKey Audiences:C-Suite, physicians, specialists, patients, caregivers, regulators and insurers

Cleveland, Ohio, Us

Responsible for all facets of grant writing, program development and evaluation for a $55 million federal and state-funded non-profit agency. Develop community partnerships to address social programs related to poverty (education, food/housing, emergency relief, etc.). Centralize application and funding process. Develop, monitor and amend state block grant budgets. Secure incremental $7 million in grant revenue.

Education record

Education record