FONTE is dedicated to accelerating business through refined commercial and marketing management, accurate market analysis and strategies aimed at sales growth and market expansion. We offer customized solutions that meet the specific needs of each client, guaranteeing tangible and sustainable results.With a proven track record of success in renowned companies such as Banco Santander, HSBC, Embratel, Ticket Serviços, Todeschini and VEKA, both in Brazil and Latin America, we have in-depth knowledge and practical experience that allows us to drive companies towards success.Our approach is centered on the effective expansion of the commercial area, the intelligent structuring of businesses at both national and international levels, and the exploration of new markets and customer niches through innovative B2B, B2B4C, and D2C strategies. We have a strong competence in organizing sectors, establishing standardized policies and processes, and, most importantly, in leveraging sales growthWe understand that each company has its own peculiarities, which is why we offer customized solutions that meet the specific needs of each client. Whether you're a startup looking to find your footing or a corporation looking to optimize your operations, our consultancy is here to turn challenges into opportunities and accelerate your path to the top.

Main responsibilities: Developing market strategies, analyzing KPIs, managing and monitoring the development of annual budget and capex, as well as reviewing forecasts. Carrying out integrated and humanized management with the respective managers in the commercial, technical, financial, administrative, human resources, production and logistics areas.Main achievements: Realigning the company's objectives with the new strategy created for the Latin American region. Development of a market share and sales expansion plan through strategic actions with existing clients and the acquisition of new clients, especially in the southeast, midwest and northeast regions. Implementation of a loyalty program for TOP10 customers. Planning and implementing relationship actions with the segment, such as fairs, events, congresses, forums, lectures and workshops.

Main responsibilities: Planning and developing commercial strategy, analyzing and monitoring KPIs, managing and monitoring the development of budgets, capex, and reviewing forecasts. Preparing monthly reports for the head office in Germany. Carrying out integrated and humanized management with the respective managers in the commercial, technical, financial, administrative, human resources, production and logistics areas.Main achievements: Developing a marketing strategy to strengthen the brand's positioning in Latin America. Expansion of the VEKA Yearbook magazine strategy to 4 countries: Brazil, Argentina, Chile and Mexico. Development of a market share and sales expansion plan through strategic actions with existing clients and the acquisition of new clients, implementation of relationship actions with the segment such as fairs, events, congresses, forums, lectures and workshops.

Main responsibilities: Planning and drawing up strategies for market share expansion and new clients. Analyzing and monitoring KPIs, drawing up the commercial budget and revising the forecast. Managing the commercial, technical and marketing areas in synergy with the other areas.Main achievements: Restructuring the commercial and marketing areas. Creation of commercial policies and standardized processes. Implementation of relationship strategies with target audiences through actions such as events, fairs, lectures and workshops. Development of a national advertising campaign through the creation of a national marketing fund in partnership with clients. Holding biannual meetings with clients, the VEKA Forum. Creation of the national magazine Anuário VEKA with a relationship strategy between the industry, clients and professionals in the sector. Annual growth of 20% over 4 years. Annual client turn-over rate of 0.03%.

Main responsibilities: Management of 13 dealers (stores) in the state of Santa Catarina. Market and operational analysis, sales and purchasing planning. Distribution and control of corporate objectives and targets. Analysis of commercial and financial KPIs. Preparation and analysis of business plans for opening new dealers.Main achievements: Strategic training for the sales teams of TOP5 clients, together with relationship actions with the target audience, resulting in a 12% increase in performance. Renegotiation with 2 clients in the cancellation phase with a focus on settling/reducing debts.

Main responsibilities: Managing a sales team with statewide coverage. Expertise in retail and corporate. Participation as one of the leaders in the commercial action to launch the WiMax network in the state. Market analysis and commercial planning.Main achievements: Restructuring the team with 12 salespeople. Training of sales teams. Increased sales performance by 56%.

Main responsibilities: Managing a portfolio of clients such as Portobello, Dígitro, Intelbras, Engevix, among others. Drawing up commercial strategies and proposals to increase market share and customer loyalty. "Key Person" CRM Oracle multiplier in charge. Analysis of commercial KPIs.Main achievements: Training commercial teams in the use of the Oracle CRM tool. Revenue growth of 14% from January 2006 to October 2007. Sales growth of 135% in 2007.

Main responsibilities: Implementation of the Workers' Food Program (PAT) in medium-sized and large companies in the state of Santa Catarina. Managing a client portfolio of 1.2 million monthly and expanding the market in the state. Developing strategies to protect clients. Main achievements: Increased market share on the coast of the state with 25% growth in revenue. Migration of 100% of the portfolio to the digital payment method.

Main responsibilities: Responsible for managing and growing the individual customer portfolio and marketing products.Main achievements: 25% increase in the individual customer portfolio and 37.5% increase in the number of people signing up to the credit card product.

Main responsibilities: Responsible for attracting individual customers and marketing products.Main achievements: Achievement of 150% of the annual target.