Restructuring of the Communication and Marketing department, implementing new projects in Brazil and Paraguay. Management of the internal team and partner agencies, including public relations, social media, events, influencer marketing, and advertising. Performance measurement (ROI), development of KPIs, and budget planning for the department. Coordination and delivery of projects for Gênica's Sales Convention, for approximately 100 people. Management of proprietary booth deliveries at events and trade shows, as well as the department’s budget for supplier contracting and investments.

Responsible for delivering the communication and marketing action plan, including press, social media, influencers, internal communication, inbound marketing, and new channels;Coordination of partner agencies specializing in public relations, social media, and advertising (8 people);Relationship with journalists, influencers, and opinion leaders;Preparation of C-Level executives for interviews, live events, events, and conferences;Brand management and corporate profile management on social media (including content for executives' pages);Implementation of new digital strategies such as TikTok, Podcast, and influencer squad;Creation of the Integrated Communication Committee (an action co-created with the Human Resources department) to identify and manage internal and external content, such as press releases, articles, key messages, briefings, Q&A, among others;Strong relationship with all areas of the company;Reputation and crisis management (internal and external);Result measurement (ROI), development of analysis reports and KPIs;Management of the social media, public relations, and influencer budget area.

Responsible for coordinating internal and external events – from the alignment of the concept with the headquarters (France) to the final delivery of the project together with the event agencies;Coordinated, together with the logistics area, of the process of importing aircraft and mock-ups (1:1) for exhibition;Coordinated public relations, social media and advertising agencies;Developed of corporate communication actions for diferentes target audiences – internal and external;Interface with all areas of the company;Reviewed of communication materials: printed, digital and institutional videos;Managed event area budget.

Journalist responsible for managing, reviewing, and disseminating content for various audiences: employees (Brazil and globally), dealerships (Brazil and Latin America);Development of the strategic plan for implementing internal communication within the new Jaguar Land Rover factory in Brazil - processes, tools, and channels such as the Internal Journal, Corporate TVs, Town Hall, among others;Execution of actions in conjunction with other internal teams to establish communication and endomarketing initiatives with a focus on increasing employee engagement and recognition;Coordination of partner agencies such as internal communication and advertising;Management of the internal communication budget;Coordination of events within the production unit, including internal (employees) and external (suppliers) teams - highlight for the 2016 opening ceremony);Relationship with journalists and content production - related to the factory, actions on corporate social responsibility and sustainability - for external dissemination;Participation in events with Latin American journalists to present new vehicles (press trip);Identification of speeches and seminars for the participation of executives (C-level) as spokespersons;Participation in the company's first volunteer committee and leadership in projects with communities in the Southern Fluminense region.

Responsible for planning and coordinating strategic public relations and social media campaigns in Brazil and Latin America, including press releases, articles, case studies (written and video), goodwill meetings, interviews, and exclusive news. Also, I was responsible for implementing the first actions on social media and influencers.Planned and executed press events, managed the client budget for the PR agency, and managed an internal team of two people. Coordinated PR actions in Latin American countries, including Mexico, Chile, Colombia, and Peru.Managed corporate strategies for clients such as TomTom, Zebra Technologies, Smiths Detection, Angola Cable, Search Optics, Synergy Aromas, Siemens, Shutterstock, Liga, and Genpact.

Responsible for planning and coordinating strategic public relations and social media campaigns in Brazil and Latin America, including press releases, articles, case studies (written and video), goodwill meetings, interviews, and exclusive news. Also, I was responsible for implementing the first actions on social media and influencers.Planned and executed press events, managed the client budget for the PR agency, and managed an internal team of two people. Coordinated PR actions in Latin American countries, including Mexico, Chile, Colombia, and Peru.Managed corporate strategies for clients such as TomTom, Zebra Technologies, Smiths Detection, Angola Cable, Search Optics, Synergy Aromas, Siemens, Shutterstock, Liga, and Genpact.