Fonthip Chalitwongpatana Email & Phone Number

Thailand

• Reporting directly to the Managing Director • Brand Development• Brand and Marketing strategy• Responsible for both Online and Offline PR and communication plan• Sales consultancy, drive sales through media advertising, retail events, brand partnerships, CRM, digital, and social• Create business plan and marketing strategies on importing new brand project

Bangkok Metropolitan Area, Thailand

• Launched limited item of Erb that Collaboration with another Thai brand “Sretsis”• Brand Plan development: Cashflow, Plan & budget monthly update, Annual Plan, Marketing Plan, and Work on budget• Responsible for PR& communication both local and international marketo Marketing tools: online and offline mediao Marketing material: Print advertorial, Video, Brochure / leaflet / POP /Product factsheet• Promotion planning• Responsible and manage CRM programmes including monitoring brand's website and all social media network.• Conduct consumer research• Responsible for current and new shop• Responsible for overall marketing communication strategies • Taking day-to-day responsibility for all aspects of Brand• Responsible for new product development: Product concept, Gathering data, Trend research, consumer research, and evaluate consumer trend, launch new product, cost structure, price structure, and feasibility including script.• Merchandising and Display

Thailand

• Worked in client service team to create media communication campaigns and branding for many clients in various industries, such as Beiersdorf Thailand (NIVEA), SCG Experience (an innovative sector of Siam Cement Group(SCG)), Electricity Generating Public Company Limited (EGCO), Berli Jucker Public Company Limited, Haw Par Thailand, and Chia Tai Group.• Worked with the Event Organizers in order to create various events, such as SCG Experience Flood Relief Campaign. • Coordinate with Online Media Organizers to construct and adjust clients’ websites.• Designed and coordinated communication plans for clients with relevant parties • Managed clients’ media spending budgets and budget allocations.• Assisted Creative teams to design corporate logos, packaging, Television commercial (TVC), Print advertisements, radio spots, and online advertisements for clients. • Worked with Production House to shoot VDO corporate, TVC, Print advertisements, Radio spots, and online advertisements.• Be Account Supervisor in creating TVC for Chia Tai Group named, "Twin Rally". This TVC received Gold Award in Household Maintenance & Pet Products in AdMan 2011.• Conducted market research and reports on customer behaviors and insights in order to support the communication plans.

Bangkok Metropolitan Area, Thailand

• Worked as Creative and copy writer• Assisted in writing radio scripts.• Treasurer of “Get and Give” programme, which is company’s CSR scoops that help to promote many Charity Organizations for disables, orphans, homeless, etc.• Be a sound voice in radio spots and report music charts.

Bangkok Metropolitan Area, Thailand

• Worked on events, such as “Earth From Above” exhibition by Yann Arthus Bertrand, "Sale All Zen", "The Art Of Living Fair 2008", and "Press Photo in Focus 2008".• Collected event data and analyzed event information• Expanded organization and planning skills resulted from group responsibilities. • Conducted sale tactics, planning strategies and customer database.

Master'S Degree, Marketing, Merit (Second Class Honours)

Activities and Societies: • Award winner of The BP Challenge 2012 • Elected to join the Euromed Management International Seminar.

Chinese Language And Literature

Bachelor'S Of Art(Ma), Faculty Of Journalism And Mass Communication (English Program), Gpa Is 3.53 From 4 (First Class Honours)

Activities and Societies: Faculty of Journalism and Mass Communication (English Program)

High School Diploma, Mathematics, Gpa Is 3.08 From 4

Activities and Societies: • In 2003, was elected by teachers and students to be Vice Sport Leader in Mater Dei School, with responsibility.