Foodem is an online trading, business intelligence and process automation solution for the $670 Billion U.S. wholesale food distribution industry. Foodem’s B2B e-commerce marketplace, with over 27,000 products available for sale, connects wholesale food sellers (food distributors, local farms and specialty food manufacturers) with buyers (restaurants, hotels, schools, hospitals), supplanting the antiquated phone, voicemail and email ordering process with best­-of­-breed technology focused on seamless ordering, buyer/seller discovery, inventory management, and analytics.It enables sellers to reach buyers they cannot afford to reach with their sales force; provides them with a branded web store; automatically returns their pricing and delivery offerings for all searches by buyers within their delivery area; provides data on their customers’ buying habits; and enables them to distribute targeted promotions via the platform. Foodem enables buyers to comparison shop among multiple suppliers simultaneously in real time, thus establishing the price transparency needed to ensure that they are receiving the most competitive pricing. Greatly expanding the number of suppliers that they can do business with enhances their quality, assortment and delivery options; automating order processing reduces errors and shortens the time required to place orders; an Order Guide feature enables automated re-ordering and tracks vendors’ pricing over time; and real-time reporting improves menu pricing decisions.