Ming Choy Email & Phone Number

Leading a team of Business Analysts in shaping and transforming product visions to life to support the continued growth of The Sun’s digital portfolio.

London, England, United Kingdom

Hybrid role of Programme lead and Senior Product Manager. Scoped, planned, shaped the roadmap and delivered strategic digital and product transformations across the ad and search business. - Led in turning around and the delivery of a newly developed and modernised deal and contract management solution for the $2Bn Search business globally. - Scoped abs delivered a proof of concept with a 3rd party vendor to automate the collation of 3rd party statistics for the ad business globally.- Brought in on ‘consultancy basis’ to assess the product development challenges and implemented a practical Product Intake and Launch playbook across the Search product and business teams.

London, United Kingdom

Identified the opportunity and spearheaded in the set up and running of the council to analyse, vet and manage ad opportunities and launches on Aol, Yahoo, MSFT and HuffPost across EMEA and LATAM. This included collaborating with the Publisher (B2C) teams on site/app changes such as the launch of e-commerce, site optimisation/redesign. - Launched 7 revenue generating ad experiences.- Shaped the strategy and executed a global initiative to promote larger ad sizes and streamlined 50% of ad formats globally.- Led in the integration and streamlining of the Yahoo, Millennial Media and Aol ad offerings.

London, United Kingdom

Owned the international ad product strategy and launches on Aol's owned and operated brands in international markets. Also owned the evaluation, creation and execution of the local strategies to execute the CEO’s global simplification directive. Rationalised over 80% of ad offerings to reduce overhead costs and introduced new innovations by simplifying the premium formats strategy.

London, United Kingdom

Responsible for the Ad Product strategy and ad product launches for the international Managed Media business. Influenced the re-designs for non-US sites. Completed the analysis, defined the local and global ad strategy, and delivered the integration of the MSFT ad formats with the Aol offerings.

London, United Kingdom

Managed and led a team of international product managers responsible for driving the direction and launch of advertising products in the international markets outside of the U.S.- Proposed and delivered the product solutions for a successful multi-market deal with a large online retailer, and an automated solution to cross buy Huffingpost inventory across the international markets.- Launched the strategic ONE by Aol Enterprise concept to enable unified cross buying of media and screens on one platform, and the ONE Audience platform in the UK. - Led and delivered the MSFT ad products and technology pilot integration.

London, United Kingdom

UK member of the Advertising Platform Product Management team looking after the CRM (Salesforce), contracting and ad delivery platforms. I represented the UK business needs and requirements to the US whilst being the key Advertising Product Management contact within the UK. Also matrixed into the UK Process Optimisation team.- Nominated as the main lead to manage the roll out of the UK display DSP.- Produced the 2014 UK programmatic product approach in collaboration with the UK leads.- Completed an operational analysis and optimisation initiative commissioned by the UK COO in 2011 to propose a 5-10 year operational strategy.

Assumed the roles of a Business Analyst and Project Manager within the Core development team in the Engineering department.

Various

• Lead Business Analyst and Interim Relationship Manager, Bank of America, December 2006 – October 2009:Lead Business Analyst within the MIS Replacement project team who were tasked to remediate the existing MIS system to a data warehouse solution. In parallel, took on the role of Interim Relationship Manager for the Platform Review Program portfolio for approximately 6 months.• Project Manager, TCS Innovation, September 2006 - December 2006Partnered with the lead consultant to set up TCS's Innovation Centre. Also involved in identifying and evaluating partnership opportunities.• Systems Analyst, Onsite Team Leader and Backup Project Manager, British Telecoms, June 2004 – September 2006:Part of an onsite team working with the end users, internal customers and other teams to perform requirement analysis to build and make changes to products on the BT Global Services order management system.• PACS Analyst (Radiology), Cerner and Fujitsu Alliance, July 2003 – June 2004:Trained on Cerner PACS application as an implementation specialist to be part of the national NHS modernisation procurement bid in both the 'Cerner Consortium' and 'Fujitsu Alliance' teams. • Requirement Analysis, Healthcare (Primary Healthcare), April 2003 – July 2003:Liaised with a contractor and an external business partner in preparing a business case to examine the possibility of re-engineering the GP system in NHS Scotland. • Team Leader and Trainee Analyst (TCS Chennai), Barclays, November 2002 – April 2003:Managed a team of 3 and liaised directly with the customer to ensure the efficient provision of secretarial and transcription services to the COO of Business Banking. Also involved in the early stages of the process identification for a Business Process Outsourcing (BPO) project in remediating customer accounts for the same financial institution.

Welwyn Garden City

Provided support in all localisation activities to the department, particularly in managing screenshot capture for the nationalised documentation and software, testing and release of the nationalised Xerox software onto CD.

Bsc., Information Technology, Business Management And Language

Diploma In Computing And Information Technology, Computer Science