Alexandra Foote Email & Phone Number

New York, NY, US

Seattle, WA, US

Mountain View, CA, US

• Led Google Ads Conversion Tracking focusing on launching workflows and products that increased ease of use, specifically for SMB segment (<$100k annual spend)
• Created and shipped multiple workflow, process, and feature improvements for conversion setup, increasing spending in target user group by 28% YoY
• Navigated everchanging regulatory privacy guidelines in EMEA and APAC to ensure consistent global product compliance without compromising product quality
• Identified $4B+ headroom for increasing depth of advertiser’s conversions and delivered scalable product plan to realize this opportunity within 36 months

Redmond, Washington, US

• Led recipe, movie, tv, and entertainment segments on Bing Search focusing on delightful features to increase customer retention and ease of use
• Shipped visually immersive search experience for Bing Recipes that stimulated a >5% DAU increase – earned a patent for the technology
• Drove expansion of Bing recipe features to international markets, sparking a +140% YoY FC DAU
• Spearheaded Bing movie user re-engagement campaign for over 2M users, lifting engagement by 8.59% WoW
• Appointed director of Microsoft's Black Summer Intern Experience (BSIX) and increased retention of Black intern talent to 84% while boosting intern opt-in rate to 95% and program satisfaction to 90%

Mountain View, CA, US

• Developed solutions for advertisers to understand how their ads perform on YouTube
• Launched improvement that increased survey efficiency for BrandLift by 14.6%, allowing for a 17.5 million decrease in surveys sent daily
• Developed detailed implementation plan for actionability pathways for advertisers in BrandLift for YouTube Ads
• Collaborated daily with other PMs, engineering, UX designers, and researchers to ensure successful launches

Redmond, Washington, US

• Owned new Cortana experience expected to scale to 3.99 million monthly active users
• Managed team of engineers through entire creation and development of experience
• Developed detailed and robust specs, proposals, research artifacts, and a vision video
• Collaborated with multiple teams to ensure a delightful experience for users and differentiators from competitors

Redmond, Washington, US

• Provided a viable Cortana Alarm AI prototype expected to scale to 84K monthly active users
• Managed the Cortana Alarm AI product design and feature development using C#, C, and Python
• Used Azure Web Services with Microsoft Cognitive Services to analyze data from camera input
• Rotated between Program Manager and Software Developer Engineer roles
• Collaborated across multiple teams to drive delivery of an innovative minimum viable product

Charlotte, NC, US

• Implemented user interface enhancements in JavaScript for Everest credit management tool
• Led design sessions to capture customer feedback regarding usability and functionality requirements
• Performed project management support on myHelp application for 3,800 Global Compliance employees
• Facilitated communication between business and development teams in Global Compliance Technology Program

• Founded a company that designs and sells uniforms to private school
• Sustained over 93% repeat purchase rate and average order value of over $20,000
• Maintained relationships with multiple international manufacturers; sold $150,000 in first 18 months

• Coordinated and monitored 6 software implementations by integrating data and educating clients
• Designed training materials for clients base and led bi-weekly webinars, resulting in 30% fewer support calls

Master Of Business Administration - Mba

Bachelor’S Degree, Computer Science

High School