Ford Springer Email & Phone Number

Raleigh, North Carolina, United States

• Lead the development and execution of marketing efforts across numerous account teams that service key clients on behalf of the agency
• Ensure client campaigns and projects meet or exceed expectations with the first-class, full-service capabilities of our collective agency teams

Raleigh, North Carolina, United States

• Kenzania, LLC.
• Advised management on transformation of business from small-scale apparel retail to private travel concierge service
• Led development of marketing and messaging to reflect the new focus of the businessThe Results Company
• Evaluated a non-profit organization’s brand structure and marketing strategy through comprehensive analysis in order to reorganize, enhance and streamline the non-profit’s public image
• Provided recommendations along with a prioritized action plan to increase brand awareness, simplify messaging, and drive engagement, donations and growth for the foundation
• Advised on best practices for forthcoming marketing needs including email marketing, digital and social media

Charlotte, North Carolina, United States

• Conducted market research and analysis of Sweet Snacks category within convenience and grocery stores to identify ideal segment opportunity for expansion of Krispy Kreme’s CPG portfolio
• Recommended a new product, determined a winning price strategy, and developed a strategic marketing plan to support the product’s launch with forecasted projections of $60 million in revenue by year three in the market

Raleigh, North Carolina, United States

• Managed development and execution of public relations and integrated marketing strategies for clients Pendleton Whisky, Wrangler and Wrangler Network
• Managed progress of client projects, ensuring that we stayed on schedule and on-budget
• Led the development of press releases, media alerts, pitches and other media communications on behalf of clients
• Played central role in new business pitches for potential integrated marketing and public relations clients, helping to add three new clients to the French West Vaughan roster
• Led two award-winning campaigns for clients Pendleton Whisky and Wrangler

Raleigh, North Carolina, United States

• Assisted with leading account management for clients Pendleton Whisky, Wrangler and Wrangler Network
• Managed public relations for Pendleton Whisky, leading all media relations efforts and serving as primary writer of all media communications
• Served as account lead for Wrangler Network, overseeing all account projects and planning, and managing the social media team
• Contributed to five award-winning campaigns for clients Wrangler and Wrangler Network

Raleigh, North Carolina

• Assisted with account management for clients Volvo Trucks North America, Wrangler and Wrangler Network
• Served as primary writer for Volvo Trucks North America press releases
• Played central role in three award-winning campaigns for clients Volvo Trucks, Wrangler and Wrangler Network

District Of Columbia, United States

• Served as primary marketing and public relations agent for the company
• Managed email marketing database, strategy and publishing
• Established first-of-its-kind booking operation, generating publicity opportunities for our reporters, drastically increasing appearances on television including major networks CNN, Fox News and MSNBC
• Assisted with recruitment and on-boarding of full-time employees and interns

District Of Columbia, United States

• Published 40-50 articles per week, reaching over one million readers per month
• Oversaw intern program with 10-15 interns per semester and edited intern-produced content for editorial staff

District Of Columbia, United States

• Wrote and edited content on a variety of topics as a member of the summer editorial internship class

London, United Kingdom

• Worked directly under the Head of Marketing
• Created digital adverts and gif images for clients
• Conducted extensive market research for the purpose of our clients
• Participated in daily marketing and creative meetings

Raleigh, North Carolina

• Conducted primary and secondary research of cultural and demographic trends for the purpose of our clients
• Presented reports on findings with recommendations regarding clients' position in the market

Master Of Business Administration - Mba

Activities and Societies: MBA Student Association Board Member, Marketing Club PresidentGraduated with a concentration in Marketing &.

Bachelor Of Journalism & Mass Communication, Marketing And Public Relations

Education record

Activities and Societies: Member of the Honor Court and the Senior Counselor Body